The document provides an overview of key marketing strategies for businesses including branding, events, client appreciation, advertising, press releases, email marketing, networking, blogging, website development, social media, meetings, and training/coaching. It emphasizes using a combination of these strategies to reach both existing customers and new prospects. Finally, it stresses sustaining relationships, not just transactions, and adapting to the changing marketing landscape through consistent messaging, optimizing resources, and creating competitive advantages.

1. The
Marketing
Playbook

2. Limited Time
2

3. Limited Budgets
3

4. Branding
Events
Meetings
Client Appreciation
Advertising
Press Releases
email Networking
Blogging Website
Social Media Training / Coaching
4

5. 5

6. Stand Out
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7. 7

8. Existing Customers New Prospects
Organizations Partnerships
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9. • 2010 - The #1 Focus is Return on Marketing Investments.
Methodology
• Study finds that 56% of companies rate their marketing measurement
capability as non-existent or basic.
• Less than 10% of companies 'always' set clear key performance
indicators for marketing initiatives.
Identify
• 19% of companies stated they never established clear accountability for
Develop
strategic marketing initiatives.
Connect
-The Chartered Institute of Marketing 2010 Survey
Manage
Branding
Email/mail/written Measure
Community /
professional
organizations
Technology
Maintain
Social Media
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10. 10

11. Team ID & Password
Secure Website
Client Folders:
Projects, Meeting, Art work,
Presentations, Articles, etc.

12. Manage
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13. Benefits
 Marketers  Fill Skill Gaps
 Designers  Reduce Overhead
 Sales  Eliminate Bias and Leverage a
 Writers broader, different perspective
 Project Management  Improve Your Focus
 Seasoned Professionals  Jump-start Your Marketing Instantly
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14. Existing Customers New Prospects
Branding
Press Releases
Events
Client Appreciation
Advertising
A Powerful
Networking
email
Website
Combination
Training / Coaching
Blogging
Meetings
Social Media
Organizations Partnerships
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15. Be Heard
Branding
Press Releases
Events
Client Appreciation
Advertising
Networking
email
Website
Training / Coaching
Blogging
Meetings
Social Media
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16. Sustain & Grow
It’s a Relationship
Not a Transaction
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17. The Changing Face of Marketing
 Ensure that everyone understands the Marketing
Plan, your goals and challenges – then together
we collectively drive results and achieve success.
 We’re on board and ready to:
 Optimize our combined resources
 Create a consistent message
 Create a consistent approach
 Create a competitive advantage
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18. Summarize
 The fundamentals are still critical
 The pace of change is phenomenal
 The time is now
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19. Thank you
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