Roadshows have been trending in the world of Investor Relations that allows various organizations to take firm decisions without having a dispute or conflict on either of the sides. Arranging financial events through roadshows helps in attracting hundreds of potential investors which on the other hand improves brand image and brand awareness in the global market.

1. IMPORTANCE OF INVESTOR RELATIONS
Roadshows play a significant role in targeting potential investors from different corners of the world.
Nowadays, more and more companies are focusing on firm interactions with the investors by arranging
financial roadshows. It comprises of series of business meetings that happen in different cities of the
country stretching for two-three days where investors and executives get an opportunity to discuss their
individual sales and marketing strategies and how it can promote growth and productivity.
It is now considered as the best advertising tool that allows companies to promote their goods and
services by reaching a large audience without any barrier. Such financial events comprise of speakers,
panel discussions, press conferences, product descriptions, demos, and marketing strategies.
Roadshows have been trending in the world of Investor Relations that allows various organizations to
take firm decisions without having a dispute or conflict on either of the sides. Arranging financial events
through roadshows help in attracting hundreds of potential investors which on other hand improves
brand image and brand awareness in the global market. Therefore, this is an amazing tool for boosting
the brand image and visibility in the international market.
Let’s see what Investor relation is all about.
What is Investor Relations?
Investor Relation is the management who is responsible for creating a platform for various companies to
interact and contribute to the financial stability of their business units. It is believed that Investor
relations is managed and operated by public relations or corporate departments. To successfully
manages the financial operations, an IR professional needs to fulfill the requirements of Investor
Relations compliance with essential rules and guidance.
What are the roles and responsibilities of the Investor Relations?
The main objective of Investor relations is to allow communication between investors, analysts, and
shareholders for discussing the financial matters in a peaceful manner and it happens through
conference calls, investor meetings, and business announcements. Therefore, their role is very
important in the world of business and marketing.
 They play a vital role in determining the success and growth of an organization.
 IR helps in maintaining the relations between companies and investors by avoiding the
conflicting elements that come at the time of discussion during financial events.
 Investor relation understands the importance of investors’ feedback for a company and that is
why the IR department helps companies by acknowledging them about the investor’s feedback
in a detailed manner.

2.  They help in targeting potential customers by using effective marketing strategies and by doing
data analysis.
Therefore, businesses should ensure Investor Relations compliance with necessary guidelines in order to
avoid future risks by having control over the business and commercial activities.