So, with all these strategies, you can have an effective investor targeting and have some very potential investors on your list. Aside from this, you can also make investors come to you by planning a one-day corporate visit, as this can be a great way to meet and communicate with several investors at the same time and on the same day.

1. Finding ways for a more productive
investor targeting?? These strategies
can help!
As far as a publicly-traded company is concerned, investor targeting is one of the most
crucial aspects of their investor relations program, but, it’s not as easy to map out as it
seems. There are many moving parts to take into account and to implement the ones that
will reap out the best results for your needs at a given time.
This blog focuses on a few top main strategies for effective investor targeting,
although many more exist.
1. Target peers who are suitable for your industry:
When finding new stockholders to attract them to your company’s stock, the best you can
do is find out relevant peers in your industry and identify who their top holdings are.
Furthermore, this can be divided by type of shareholder, geographic region, retail, or
institutional. It has always been a fact that there is a direct interdependence between a
stock’s trading features and cost by who holds that particular stock. In the beginning, you
would easily know your current holding breakdown, and if you want to reduce or increase
the retail vs. institutional holdings. This would then inform who exactly you should
shortlist.
2. Always involve different and extraordinary ways to come up with your story:
In previous times, the investors merely focused on getting information on financial results
and they didn’t expand themselves. But, now things have taken a drastic change. The
investors today are much more attracted to the concept of knowing if or not a company
follows sustainable deals. Therefore, it’s a must to figure out different, new and attractive
ways to come up with your IR narration.
3. Pay careful attention to what you communicate to your investors:
Because every individual takes something different from reading any detail, it’s very
important to put your key messages very expressively. Great storytelling is the core of
every communication and is something that can make a company stands out from the rest,
plus it also lets the potential investors know why it’s exciting to buy the stock. Besides, the
companies also need to know and have details on what type of stock they are-value,
income, growth, etc. and then adapt the content to those investors.

2. 4. Always target globally:
Investors in today’s era are thinking big and investing globally. And therefore, it’s
important that IROs think globally too and satisfy all the needs of their potential investors.
You should never limit your main focus and attention to the common investment hubs;
instead, you must explore and put your best effort forward effectively.
And last but not the least; you must be in regular touch with your finance and economics
department as they can come up with some invaluable and vital insights into your
company’s economic reputation.
So, with all these strategies, you can have an effective investor targeting and have some
very potential investors on your list. Aside from this, you can also make investors come to
you by planning a one-day corporate visit, as this can be a great way to meet and
communicate with several investors at the same time and on the same day.