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Arbcon 2010-berlin-conference-announcement
1. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
&Marketing
&Gaming
&Mobility &Media
AUGMENTED &Retail
REALITY meets business
&Experience
&Travel
&Urbanity
&SocialNetworks
2. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
AR Business Conference
(ARBcon.eu) is the largest What is ARBcon.eu?!
conference with the focus
on augmented reality in ARBcon.eu will showcase the
Europe. ! fantastic outlook of AR with
the goal of transforming keen
visions of the future into a
Augmented Reality (AR) is concrete business reality
now beginning to enter today.!
the mass market. With the
physical world as a
platform there will be
major new opportunities
across all sectors and
industries. !
3. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Day 1 April 23! Day 2 April 24!
AR Business Conference! ARDevCamp (optional)!
You want the whole AR
package? You can stay a day
longer to attend the
ARDevCamp Berlin. This day is
geared towards the techno-
logical side in order to facilitate
exchange in the ļ¬ourishing AR
development environment.
Free!!
4. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Come and see the business reality of AR!
Concept investigation by Matthew Buckland (matthewbuckland.com) and Philip Langley (@royalalien) of 20fourlabs.com
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5. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
The web and the emerging
mobile internet have been Why is AR important?!
powerful forces of change
in the last decades. They
have changed our lifestyle 2010-2015:!
and the way we do business The web jumps ... !
radically.! into physical reality!
But AR is an even more
dramatic jump in the
evolution of media: AR is
moving computing off
desktops. AR transforms
the surroundings into the
space for interaction.!
6. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
The world itself is
becoming the universal Why is AR important?!
and intuitive interface with
mobile AR. This explosion
Watch the emergence
of the interface into
of the new media
ambient space means an
universe of augmented
explosion of opportunities reality!
to interact, com-
municate, collaborate, and
make transactions. Next:
Augmented Media, Aug-
mented Marketing, Aug-
mented Entertainment ...!
7. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
AR
Ā as
Ā a
Ā new
Ā media
Ā will
Ā redeļ¬ne
Ā
our
Ā rela1onship
Ā to
Ā the
Ā world
Ā Why attend?!
and
Ā our
Ā physical,
Ā social
Ā and
Ā
commercial
Ā environments.
Ā The
Ā
Meet opinion-leaders
AR
Ā universe
Ā is
Ā beginning
Ā to
Ā
ļ¬rsthand and come in
unfold
Ā now
Ā and
Ā holds
Ā amazing
Ā
contact with cutting-
opportuni1es
Ā for
Ā pioneering
Ā edge services and
individuals
Ā and
Ā enterprises
Ā in
Ā products!
the
Ā decade
Ā 2010-Āā2020!
Ā
Ā
ARBcon.eu
Ā is
Ā an
Ā opportunity
Ā to
Ā
grasp
Ā the
Ā meaning,
Ā trends
Ā and
Ā
outlooks
Ā of
Ā AR
Ā in
Ā a
Ā concentra-Āā
Ā
ted
Ā and
Ā enthusias1c
Ā context,
Ā !
8. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Robert Rice, AR Consortium!
Russell Buckley, AdMob, MMA! Speakers list āØ
Max Celko, PSFK, GDI! (March 10, expanding) !
Michael Zoellner, Fraunhofer!
Mihal Corlan, Adobe!
Nils Reimelt, Axel Springer!
Martin Duval ā Bluenove!
Markus Tripp, Mobilizy!
Johannes Koblenz, Fjord!
Roland M. Wagner, BHT Berlin!
Frans Vogelaar, Hybrid Space Lab!
Laurenz Lenkewitz, Hiwave.Net!
Alexander Oelling, Sones!
David Caabeiro, Sequence Point Software!
9. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Sponsors āØ
(March 9, list growing) !
Find your AR strategy
listening, networking!
Thoughtleaders
Ā and
Ā visionaries
Ā ā¢
Ā Networking
Ā with
Ā experts
Ā and
Ā
insiders
Ā ā¢
Ā Understanding
Ā business
Ā models
Ā and
Ā newcontexts
Ā of
Ā
business
Ā ā¢
Ā Get
Ā in
Ā touch
Ā with
Ā newest
Ā in
Ā hardware,
Ā plaKorm
Ā and
Ā
service
Ā innova1ons
Ā ā¢
Ā Find
Ā agencies,
Ā developers
Ā and
Ā talents
Ā ā¢
Ā 250+
Ā
aOendees
Ā with
Ā a
Ā deep
Ā interest
Ā in
Ā AR
Ā and
Ā the
Ā emerging
Ā trends!
10. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Who should attend!
marke1ng
Ā experts
Ā ā¢
Ā entrepreneurs
Ā ā¢
Ā strategists
Ā ā¢
Ā mobile
Ā
operators
Ā ā¢
Ā innova1on
Ā oļ¬cers
Ā ā¢
Ā innova1ve
Ā agencies
Ā ā¢
Ā technology
Ā
strategists
Ā ā¢
Ā visionaries
Ā ā¢
Ā venture
Ā capitalists
Ā ā¢
Ā mixed
Ā reality
Ā
enthusiasts
Ā ā¢
Ā AR
Ā technologists
Ā and
Ā developers
Ā
We really want broad participation. We have
special offers for SME, startups and young AR
professionals. Please see our ticket info or
contact info@ARBcon.eu!
11. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Management team!
Filipp
Ā Issa
Ā
Dan
Ā Romescu
Ā gamesrocker
Ā
Augmented
Ā Ci1zen
Ā Advocate
Ā AR
Ā Focus:
Ā Entertainment
Ā
AR
Ā Focus:
Ā Mobile
Ā Business
Ā
Willi
Ā Schroll
Ā
strategiclabs
Ā
AR
Ā Focus:
Ā Foresight
Ā