This document summarizes key statistics regarding the healthcare crisis in the United States, including that 50% of bankruptcies are due to illness, healthcare costs account for 15.3% of GDP compared to 6-9% in countries with universal healthcare, and lost productivity due to illness is estimated to be 2-4 times annual healthcare costs. It then discusses the potential for worksite wellness programs to help address these issues by highlighting a business's investment in employees' health, and provides tips for healthcare providers to market worksite wellness programs and services to businesses.

2. Healthcare Crisis?

3. Disease Care
50% Bankruptcy due to illness
2.3 Trillion dollars, 4X Defense
HMO’s spend more treating ADR
than on the drugs themselves
Pharm spends 2x Marketing - R&D
75 million are disabled by chronic
pain
15.3% GDP compared to Countries
with Universal Health care 6-9%

4. Lost Productivity = 2-4 X Annual Healthcare Costs

5. Wellness
Good News
3-5 years 80% plan to spend a
significant amount on LT solutions
77% said Health was a critical
Business Investment
81% said they will use HRA +
Biometrics
Bad News
95% percent - prescription
compliance

6. Change the world by being a part of the solution
Worksite Wellness highlights your
business as a best in class resource
then drops you right in the center of
your pre-qualified target market and
gives you tools and opportunities to
stay top of mind.

7. Don’t make it any harder!

8. Your business boils down to just 3 numbers
Number of new clients (NP)
Number of times they buy (PVA)
Average purchase dollars (OVA)
Therefore NP X PVA X OVA = $
Figure each number monthly

9. The Magic
New Patient Visit Office Visit
$$
Patients Average Average
10 15 50 7,500
11 17 55 10,285
20 30 55 33,000
Increase any one number (NP, PVA, OVA) and see linear growth
Increase all three a little and see exponential growth

10. Lifetime Value of Client
Average dollars per purchase(OVA) X Number of Purchases (PVA)
56 X 32 = $1,792
What are you willing to invest to gain a new client?
Most say 10%

11. Ideal Client
Demographic
80 / 20
Referred
Problem
Proximity
Pay
Phone

12. Late
Leave early
No hook
No schedule
Just stand there
Don’t capture contacts
Don’t evaluate the game at half time
Don’t Be This Guy!

13. Before the Event
Scripts
Opt - In
Door Prize
Hook
Appointment Card
Know your sales cycle
Own your objections

14. During Event
Attitude is everything
Show up early, network
Engage everyone
Build your list
Clean up
Keep statistics

15. After the event
Send out thank you cards
Compile statistics
Pre-Call all appointments
Survey the scene
Add value to your list

16. Secret Sauce
Law of Obligation
The Take Away
Compelling Value Proposition
Vitalistic Philosophy
“When you perform a service at no charge people
seem to remember you when they need you”

17. Get Worksite Wellness Certified
Instant Access to all Worksite Wellness Events
Become a Wellness Leader in your Community
Access to future workshops on marketing
Vendor Newsletter filled with marketing tips
Opportunity to be plugged into back end
$150

18. Thank You!