Chiropractors need to lead the Wellness Revolution. Dr. Darren White, founder Worksite Wellness.

1. Worksite Wellness
... a Revolution
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2. Upper Cervical Chiropractors
Leading the Wellness Revolution
Taking their name back!
Known for their INNATE view
Organizations
Happier , Healthier, Safer Employees
Increased Productivity
Better Bottom Line!
Individuals
Love their Work
Live Longer
True Well Being
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3. MD Referrals Door to Door
Come
Networking Festivals see
me!
Dr. White
Spinal Screening Food Drives
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4. The Wellness Revolution
Implementing Wellness is Top Priority
Pervasive Industry
INNATE view - Special Sauce
We Have to Market Anyway!
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5. A Pervasive
Industry
Affordability
Legs
Continual
Universal Appeal
Low Consumption Time
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6. Healthcare Crisis?
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7. Disease Care
50 % Bankruptcy due to illness
2.3 Trillion dollars, 4X Defense
HMO’s spend more treating ADR
than on the drugs themselves
Pharm spends 2x Marketing - R&D
75 million are disabled by chronic
pain
15.3% GDP compared to Countries
with Universal Health care 6-9%
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8. Wellness
Good News
3-5 years 80% plan to spend a
significant amount on LT solutions
77% said Health was a critical
Business Investment
81% said they will use HRA +
Biometrics
Bad News
95% percent - perscription
compliance
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9. Why Us and What’s so Great?
Same Goal - Effective Approach
Opportunity to re-position ourselves
Take our name back!
It is what we already know
More efficient
Qualified Patients
Low Cost!
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10. Our Creation Story
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11. Our Health Fairs
Opportunity
Lunch and Learns
Ergonomic Classes
Group Exercises
Back Care Classes
Employee Screening
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12. Lead Generation
Ask Your Patients for H.R. referrals and intros
Drive the area around your office
Yahoo, Google and other search engines
Reference USA usually through local library
Buy a list - can be worth every last penny
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13. Health Fairs
Location, Location, Location
Assemble your team!
Massage, Accupuncture, Naturopath,
local gym, physical therapist, etc.
Marketing - flyers, emails, banners,
elevator, paystubs, intranet, etc.
Door Prizes with a map.
Feedback, testimonial
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14. Lunch and Learns
Lunch Room - buy, bring lunch
40 min topic, be on time
Screening, Questions 20 min
No Hard Sell
Stay Fit While You Sit
Foods That Heal
DESKTOP YOGA!
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15. Back Smart Workshops
40 min class with screening for
current concerns
industrial, warehouse, retail
Home-run - New Employee
workshop at Fred Meyer
Totem Lake Branch saw a reduction
of 25% for W.C. premiums
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16. Worksite Wellness
In 278 company’s in Seattle area.
Strategic Alliances
Beta tested out of state, Austin
Currently Merging with Pro Well
National Campaign
Exclusive to Upper Cervical
Chiropractors
Launching SanFran through The
Specific
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17. Don’t Just Sit There!
You can’t un-know this stuff
Commit to a program, commit to
repostioning yourself in your
community
Join the Big Vision and leverage years,
dollars and experience
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18. It IS a Revolution
Sudden, Radical or complete Change
Fundamental Change in Politics
Change of Paradigm
Activity designed to effect
fundamental changes in the
socioeconomic situation
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19. Remember!
www.ownyourdreampractice.com
Check out the Blog
The Blair 2008 Conference
Dr. Dan Murphy
Dr. Shawn Dill
Dr. Drew Hall
Free Student Lodging
drdarrenwhite@mac.com
Brain Rules
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20. Thank You!
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