The document outlines 10 principles for executing a culture change in an organization called the "Red Zone Principles". The principles include declaring the company in a red zone, putting the best players in the game, focusing on customers, setting clear goals, blueprinting for success, focusing on mechanics, using program management to build to print, focusing on speed, meeting special needs of workers, and rewarding management for red zone performance. The presentation was delivered by Dr. Mohamed Abdelkariem and Dr. Mohamed El-sayed and aims to mobilize leadership, align roles and processes with strategic changes, and develop human resource strategies to support culture change.

1. Presented by :
Dr.Mohamed Abdelkariem
Dr.Mohamed El-sayed

3. It aims to:
• Mobilization of leadership to take
ownership of the change
• Creation of roles and work
processes that are aligned with the
strategic and structural changes
• Development of human resource
strategies to support the culture
change, including performance
management processes as well as
training and development support

5. Red Zone Principle One:
Declare the Company in a Red
Zone

6. Red Zone Principle Two: Put the
Best Players in the Game

7. Red Zone Principle Three:
Focus on the Customer

8. Red Zone Principle Four: Set
Clear Red Zone Goals

9. Red Zone Principle Five:
Blueprint for Success

10. Red Zone Principles for Execution
of a Culture Change
Red Zone Principle Six:
Focus on Mechanics

11. Red Zone Principle Seven: Use
Program and Project
Management to Build to Print

12. Red Zone Principle Eight:
Focus on Speed

13. Red Zone Principle Nine:
Meet Special Needs of
Workers

14. .Red Zone Principle Ten:
Reward Management for
Red Zone Performance

15. For more presentation contact us:
drabdelkarim82@yahoo.com