This document discusses semiotics, the study of signs. It explains key terms like denotation, connotation, and semiotic. Students are assigned a project to create the front cover, contents page, and double page spread for a music magazine targeting young people. They will represent various words without using words through images and on whiteboards. Representation is discussed as recreating images in unique ways based on one's personal experiences and thoughts.

1. Semiotics
The Study of signs
Denotation and Connotation
Year 12B
Thursday 19th January 2012

2. Quick fire
• What does convention mean?
• What does denotation mean?
• What does connotation mean?
• What does semiotic mean?

3. Brief
• Research, plan, produce and evaluate;
• Music Magazine front cover
• Contents page
• Double page spread
• Target audience: YOUNG people (you!)
• Any MUSIC genre of your choice

4. The end product

5. Variety of technologies

6. What do you see?
What does it mean?
• Images
• White boards
What do you see? What is being represented?
Denotation Connotation

14. Representing
• Representation is when you want
to re-create an image
• Every representation is different
• People are different
• Personal lives
• Experiences
• Thoughts
• Each representation is as unique as
the person that creates it

15. Represent
• Represent the following words
• You are not allowed to use words
• You can’t draw the object
• You have 10 seconds per word
• Ready
•Set
•Go!

16. Love

17. Hate

18. Hyper

19. Cool

20. Power

21. Dance

22. Alternative

23. Beauty

24. Ugly

25. Universe

27. Unique Star point
• Sharing stars

29. • The image denotes an elderly couple sign and a cemetery sign.
This connotes how old people are walking to their grave as the
people on the sign are facing towards the cemetery.