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1. Task 1 – Understand the key features of
moving image production.

2. EDUCATING THE EAST END.
• The format of the documentary is a series with consecutive episodes using the same characters.
The purpose of this programme is to inform and educate the public about how education in East
London varies from education elsewhere. You are able to watch this on TV at the scheduled time
or on demand (4od). The target audience for this programme are other kids as they see how
other people deal with the same things they deal with but in a different way.
• The key techniques used are observational and interviews as the camera crew follow the
students’ around to film every aspect of their school lives. All the students used are also
interviewed in between the scenes. I think the programme is subjective as it is a personal
documentary based on different people and their personal experiences.
- What is the format purpose, platform for broadcast and
describe the target audience?

3. Dairy Milk
• The purpose of the advert is to promote the product by informing the audience that dairy milk
makes people feel better, which persuades them to buy the chocolate. This advert was available
on TV in-between TV programmes.
• The techniques used are humour (use of the gorilla) as animals don’t usually play istruments
which makes the advert entertaining to watch . The slogan has been included in it saying “a
glass and half full of joy.
https://www.youtube.com/watch?v=TnzFRV1LwIo
- What is the format purpose, platform for broadcast and
describe the target audience?