Does your church find it hard to know how to reach out to more members of the community? Both online and offline marketing strategies can help your church to raise your profile in the community and increase your congregation. Not sure how to go about this? We’ve got you covered with these tips on being smart with your church outreach and getting the most from your efforts.

1. TIPS ON
CHURCH
OUTREACH
DONORBOX

2. Does your church find it hard to know
how to reach out to more members of
the community?
Both online and offline marketing
strategies can help your church to raise
your profile in the community and
increase your congregation.

3. Website Outreach For Churches
Having an attractive, functional website that provides
information about your church to the community is an
important part of outreach
With the growth of the Internet, almost everyone will look to
research your church before they visit. If first-time visitors can’t
easily find details about your church online, they can
discourage them from attending
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4. What to Include On Your Website
Make your church’s address and worship times highly visible so
it’s easy for people to find you. Don’t bury this information in
your website footer, for example
You can also have a calendar that offers details of key events
and when they’re happening. Keeping this up-to-date is vital
since many churches have outdated information on their
calendar (and websites in general)
1.1

5. Using Images On Your Church Website
When using church images, use photos of your church — stock
images of churches may look good but they don’t paint a true
picture of what makes yours unique
This avoids any potential for new members feeling
disappointed or misled if they visit your church.
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6. Using Video On Your Church Website
Uploading videos of your services can help bring new members
on board and deepen your connections to current members
The Apostolic Church of God is an example of a church that
does this. Here’s how they promote live streaming on their
website and YouTube channel
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7. SEO Tips For Your Church Website
Regularly uploading engaging and high-quality content to your
church website is another smart SEO move. You can do this
through a blog, for example.
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8. Google Maps Listings
Creating a listing on Google Maps can help more people find
out about your church. From a local SEO perspective, your
church can be more prominent in search results and this can
attract more people to your location
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9. Postcard and Flyer Outreach for Churches
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2.1 Targeting Your Poster and Flyer Outreach
2.2 Designing Your Church Posters and Flyers
Have a goal in mind for what you want to achieve
through your outreach efforts. This may involve
increasing the attendance at specific services or
reaching out to people who have recently moved to
the community.
Use an eye-catching design for your postcards and
flyers. You can use Canva to design them with a
professional look — even if staff or volunteers don’t
have design skills. If your budget allows, you can also
hire a freelancer on Fiverr (or similar) to design a
cost-effective postcard or flyer for your church.

10. Email Outreach for Churches
Email is a cost-effective way to reach out to members of your
church.
Decide what you want to achieve through the emails you send
to members. Do you want to prioritize bringing new members
on board or encourage members to be more actively engaged
with your church? Or maybe you’re looking to build stronger
links to the community.
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11. 3.1 Segmenting Your Church Emails
3.1 Segmenting Your Church Emails
Segmenting your email list helps to target your
outreach efforts. You can segment according to the
interests or life stage of your members, for example.
You can also segment according to whether
members attend regular services or are new
members.
Collect email addresses from your congregation and
people who express an interest in your church. This
can include first-time visitors to your church, people
who visit your website or blog, and attendees at
events.
With Donorbox, your church can collect donor
details during the donation process. Through your
donation forms, you can choose which additional
questions to ask donors, which you can then use to
target them more effectively in your emails and
other church communications.

12. Social Media Outreach for Churches
Social media is another low-cost outreach activity for your
church. It can help you reach a wider range of potential
members.
Ideally, your church’s social media efforts will feed into your
wider promotion strategy. For example, your blogs and emails
can influence your social media posts.
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13. 4.1 What to Post On Social Media
4.2 Using Facebook For Church Outreach
You can share your church’s story and mission
through photos, posts, and videos. This can include
photos from services and ministries, details of
events, photos from events, and stories from
members, for example.
Here’s how The Courageous Church is
using Facebook Does your church have a Facebook page? A lot of
churches are on Facebook but struggle to get the
most from it.
You can post motivational and inspirational quotes
and content from your services and the Bible in
general.

14. Refer-a-Friend Outreach Strategies
Some members of the congregation will know at least one
person who may be interested in becoming a member. You can
send an email to members to encourage them to ask their
network.
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15. Seek Regular Devotees Over One-Time Attendees
Having a committed congregation who turn up regularly is the
holy grail for your church. Focusing your outreach efforts on
turning first-time visitors into regular attendees should be a big
priority
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16. Your church website is an easy way to
make a strong first impression and
encourage people to visit your church.
Using email, social media, and postcards
and flyers can help your church reach out
to more people and engage them in your
work.
As your membership grows, Donorbox is
the ideal platform to streamline your
fundraising and donor communications.
We’ll help you secure more donations
and keep track of donor details.

17. READ MORE
DONORBOX
https://donorbox.org/
nonprofit-blog/church-
outreach/