7. Tradisionalis
• Born between 1927 – 1945
• Also known as the Silent
Generation
• 95% are retired
Sunday, July 13, 14
8. • Born between 1946 – 1964
• Hardworker, motivated by
position, perks & prestige
• Nearly retired in the next
decade
1946
–
1964
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9. • Born between 1965 – 1976
• Better educated
• Less committed to one employer
1965
–
1976
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10. • Born between 1977-1997
• Also known as the Millennials
• Prefers to communicate
through email & text messaging
• Online generations
1977
–
1997
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11. • Born in the 2000s
• Also known as Net
Generation
• Completely born in the era
of Post-Modernism
• Highly connected to media
technologies
1998
–
now
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12. Ciri-ciri
• Kritis
• Tidak sabaran
• Percaya diri / optimis
• Munculkan ide-ide baru
• Tidak suka jadwal yang
detil
• Spontanitas tinggi
• Komunikasi digital
• Cara belajar “on
demand”
• To the point
• Semangat tinggi
Sunday, July 13, 14
13. • punya media bernama dunia digital
• punya ruang bernama “maya”
• punya waktu bernama “24/7”
• punya bahasa bernama “4L@y”
Cara Mereka Berada
Sunday, July 13, 14