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Foundations for measuring your presence and visibility online

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Christopher Whalen
Christopher Whalen
Technology
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1 Foundations for measuring your presence and visibility online 5/21/2010
2 5/21/2010 We are brands •Yup. As soon you start a blog or open Twitter a account •If you do good things people will interact with what you produce, publish, create and share • People will talk to you and about you
3 5/21/2010 Measurement becomes important because? • We want to know we’re doing the right thing: our efforts are contributing towards something that is growing • No hits, clicks, friends or conversations? It’s time to change the format!
4 5/21/2010 But lets be honest. Measurement is not quite the Scarlett Johansson of advertising.
5 5/21/2010 Where to start? • So many tools • Soo much data • Sooo many numbers GAHH! • What’s important?
6 5/21/2010 Lets start with the tools
7 5/21/2010 “The best things in life are free” Janet was right
8 5/21/2010 Google Analytics • Getting started is easy • If you don’t want to mess with your footer you can use widgets supplied by Wordpress or Blogger
9 5/21/2010 • Up and ready in minutes
5/21/2010 10 FeedBurner
5/21/2010 11 BackTweets
12 5/21/2010 Dashboard of your blog
13 5/21/2010 Twitter tools
14 5/21/2010 Now let’s talk numbers
15 5/21/2010 Things should be on the up • Traffic • Especially referrals and search engine traffic • Look out for traffic from other blogs and social networks
16 5/21/2010 Interactivity • Comments and pingbacks • Retweets and @replys
17 5/21/2010 Number of friends • RSS subscriptions • Twitter followers • Google connect
18 5/21/2010 Homework • Keep spreadsheet and monitor your growth • If you’re a massive geek set up a Daytum account • Seeing all the information in one place paints a nice picture of how well you’re doing
19 5/21/2010 More swotting • Free Google Analytics training online • Measurement books – hundreds on Amazon • Things written by Avinash Kaushik
20 Thanks  5/21/2010 You can wake up now Dhiren Shingadia // @numetrick83 // uba-kontrovasie.com
21 5/21/2010 Photos that I stole borrowed http://www.onlinemathlearning.com/image-files/measuring-angles4.jpg http://www-dse.ec.unipi.it/persone/ricercatori/Guerrazzi/Pictures/Data.jpg http://www.sas.com/resources/screenshot/data-quality-1-full.jpg http://blog.syracuse.com/news/2008/10/Janet_Jackson_NY131.JPG http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600- R/i+heart.jpg http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600- R/i+heart.jpg http://blog.makezine.com/ddimg/tools.jpg http://burbanklibrary.files.wordpress.com/2009/06/be-creative.jpg

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Foundations for measuring your presence and visibility online

  • 1. 1 Foundations for measuring your presence and visibility online 5/21/2010
  • 2. 2 5/21/2010 We are brands •Yup. As soon you start a blog or open Twitter a account •If you do good things people will interact with what you produce, publish, create and share • People will talk to you and about you
  • 3. 3 5/21/2010 Measurement becomes important because? • We want to know we’re doing the right thing: our efforts are contributing towards something that is growing • No hits, clicks, friends or conversations? It’s time to change the format!
  • 4. 4 5/21/2010 But lets be honest. Measurement is not quite the Scarlett Johansson of advertising.
  • 5. 5 5/21/2010 Where to start? • So many tools • Soo much data • Sooo many numbers GAHH! • What’s important?
  • 6. 6 5/21/2010 Lets start with the tools
  • 7. 7 5/21/2010 “The best things in life are free” Janet was right
  • 8. 8 5/21/2010 Google Analytics • Getting started is easy • If you don’t want to mess with your footer you can use widgets supplied by Wordpress or Blogger
  • 9. 9 5/21/2010 • Up and ready in minutes
  • 10. 5/21/2010 10 FeedBurner
  • 11. 5/21/2010 11 BackTweets
  • 12. 12 5/21/2010 Dashboard of your blog
  • 13. 13 5/21/2010 Twitter tools
  • 14. 14 5/21/2010 Now let’s talk numbers
  • 15. 15 5/21/2010 Things should be on the up • Traffic • Especially referrals and search engine traffic • Look out for traffic from other blogs and social networks
  • 16. 16 5/21/2010 Interactivity • Comments and pingbacks • Retweets and @replys
  • 17. 17 5/21/2010 Number of friends • RSS subscriptions • Twitter followers • Google connect
  • 18. 18 5/21/2010 Homework • Keep spreadsheet and monitor your growth • If you’re a massive geek set up a Daytum account • Seeing all the information in one place paints a nice picture of how well you’re doing
  • 19. 19 5/21/2010 More swotting • Free Google Analytics training online • Measurement books – hundreds on Amazon • Things written by Avinash Kaushik
  • 20. 20 Thanks  5/21/2010 You can wake up now Dhiren Shingadia // @numetrick83 // uba-kontrovasie.com
  • 21. 21 5/21/2010 Photos that I stole borrowed http://www.onlinemathlearning.com/image-files/measuring-angles4.jpg http://www-dse.ec.unipi.it/persone/ricercatori/Guerrazzi/Pictures/Data.jpg http://www.sas.com/resources/screenshot/data-quality-1-full.jpg http://blog.syracuse.com/news/2008/10/Janet_Jackson_NY131.JPG http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600- R/i+heart.jpg http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600- R/i+heart.jpg http://blog.makezine.com/ddimg/tools.jpg http://burbanklibrary.files.wordpress.com/2009/06/be-creative.jpg