Personal Information
Organization / Workplace
Colombia Colombia
Occupation
Director de Planeación Estratégica at Feeling Company
Website
colectivoplanner.wordpress.com
About
I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.
Tags
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Presentations
(27)Documents
(2)Likes
(33)11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021
Content Marketing Institute
•
3 years ago
Storytelling and Storydoing: Regenerating True Connection and Lasting Engagement
Sustainable Brands
•
9 years ago
WWBD?
VCU Brandcenter
•
10 years ago
Chasing Insights with Google
VCU Brandcenter
•
9 years ago
What Creativity Needs From Planning
VCU Brandcenter
•
10 years ago
What Technology Wants from Planning
VCU Brandcenter
•
10 years ago
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
•
14 years ago
What is Digital Strategy?
Julian Cole
•
11 years ago
Estreategia Y Publicidad
Alejandro Zapata S
•
14 years ago
Inovação
bethfurtado
•
14 years ago
Dicas para os planners do futuro
carlosbronze
•
14 years ago
FRACTURED AUDIENCE - Power to the Pixel presentation 2008
Alex Johnson
•
15 years ago
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
cxpartners
•
14 years ago
Consumer Insights en el Marketing: ¿qué son y cómo se generan?.
Consumer Truth - Insights & Planning
•
14 years ago
Nokia: Connecting People In New And Better Ways
Nokia Conversations
•
15 years ago
Modern Brand Building
Paul Isakson
•
15 years ago
Planejamento
Thiago Miranda S
•
15 years ago
Jason Theodor's Creative Method and Systems
Jason Theodor
•
15 years ago
Creative Message Strategies
Largest Catholic University
•
15 years ago
Alguien me puede decir qué diablos es un insight?
DDB Latina
•
14 years ago
Modelo De Las Brechas Sobre La Calidad En El Servicio
daniel naranjo
•
14 years ago
Naked Tokyo 1 Year On
naked comms
•
15 years ago
MadInspain 2009
Juan Leal
•
14 years ago
The New Negroponte Switch
schulzeandwebb
•
14 years ago
Planning and measuring social media strategies
Lander Janssens
•
14 years ago
The Audience Is Always Right
mad blog
•
14 years ago
MiCase SuCase 2009
Fabiano Coura
•
14 years ago
Movistar Digital Day Final - Quien es el usuario en internet?
Tuyo Isaza
•
15 years ago
Data Driven Design Research Personas
Todd Zaki Warfel
•
16 years ago
advertising stunts and ideas Q2|2008
Ayman Sarhan
•
14 years ago
Personal Information
Organization / Workplace
Colombia Colombia
Occupation
Director de Planeación Estratégica at Feeling Company
Website
colectivoplanner.wordpress.com
About
I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.
Tags
branding
planning
planner
marca
publicidad
agencias
publicista
insights
creatividad
brief creativo
estrategia
planeación
inspiration
strategy
advice
tips
casos
portfolio
portafolio
See more