advertising stunts and ideas Q2|2008

ayman.sarhan@gmail.com | advertiser-in-arabia.blogspot.com

• At the time, contemporary calculators HP-35 scientific calculator could only perform four basic functions gets IEEE milestone - addition, subtraction, multiplication and division. award • The now classic quot;Reverse Polish Notationquot; (RPN) first used in the HP-35 has become the most efficient way known to computer science for evaluating mathematical expressions. ayman.sarhan@gmail.com • In the first three years after its introduction in 1972, sales of the HP-35 Scientific Calculator exceeded 300,000 units. • Forbes ASAP named HP 35 as one of the 20 quot;all time productsquot; that have changed the world. • It was the world's first handheld scientific calculator with a LED display. PALO ALTO, Calif., April 14, 2009 - HP today announced that IEEE, the world's • HP-35 has traveled to the top of Mt. largest technical professional association, has awarded HP the prestigious IEEE Everest for use in altitude and Milestone in Electrical Engineering and Computing award for its HP-35 navigation calculations. Scientific Calculator. • HP-35 is regularly used to navigate ships. Introduced in 1972, the HP-35 was the world's first handheld-sized scientific • HP-35 has been used by astronauts calculator. An instant hit, the HP-35 ultimately made the slide rule, which had aboard spacecraft to calculate the exact previously been used by generations of engineers and scientists, obsolete. angle of re-entry into the Earth's The HP-35, named for its 35 keys, was the first handheld calculator to perform atmosphere. transcendental functions such as trigonometric, logarithmic and exponential functions.

ayman.sarhan@gmail.com

Audi vs BMW Audi came out with a billboard that targeted BMW directly saying “Your move, BMW”. BMW responded and placed a billboard close to Audi’s replying “Checkmate”.

Makita: 20 081 Holes Makita Tools did this nice conversion of an urban ad! 20562 holes were drilled in a white wall resulting in a picture of the newest driller modell. Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa

Fundação Tênis: Balls ayman.sarhan@gmail.com “Tennis can get a lot of kids out of the streets. Advertising Agency: Escala, Brazil

Eukanuba: Fetch Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa

IKEA furniture: Garbage IKEA celebrates the positive side of Perth's annual vergeside junk collection. Agency: 303 Group, Perth

Olay: I'm 53! “ Love the skin you're in. Advertising Agency Saatchi & Saatchi, Johannesburg, South Africa

Olay: I'm 42!

Advertising Agency: Young and Rubicam Budapest, Hungary Kotanyi Grill Spice Mix: Stickers

Helping hands. ayman.sarhan@gmail.com Great implementation with a constant, thoughtful flavor. The Turkish Koruncuk is an association with the aim of children in need to help.

Hope you find it challenging, inspiring and useful…

advertising stunts and ideas Q2|2008

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advertising stunts and ideas Q2|2008

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