1. TIFFANY & CO.
THE 350 POST
Volume 1, Issue 2 July—October 2006
From the Desk of Giles Marsden
I would like to express a heart felt thank
you and congratulations to all of you for
helping us achieve great financial results in
you to tell people you know about this
great collection of pieces from one of our
original master designers. Due to the
August. We closed the month at success of fine jewelry (everything sold in
―...special quality that results
from the perfect meeting of
$3,242,000 which is $142,000 over the Queen Mary II case) we are putting
materials and design...‖
plan. Regardless of your role, each and together a comprehensive collection of
every one of you played a part in getting us pieces to wow our most jaded customer. ~ Frank Gehry
to these numbers…and for that I’m most October is also the month when John Lor-
grateful. These numbers also mean that we ing will be visiting the area for a variety of
enter September with only an $88,000 speaking engagements. You will all have
shortfall for the year (we started August the chance to meet with John during the
with a $230,000 shortfall), which I know morning on October 25th when he’ll be in
we will make up this month. Go San Fran- the store for a breakfast.
cisco! Now that it’s September, there are
only five months left to the ―Tiffany Year‖, Other happenings this fall include another Inside The 350
and yet there are so many things during trunk show of Blue Book worthy creations An Eye On Our Competitors 6
those five months that are going to have a to be held Thanksgiving weekend. There
Customer Service Q & A 4
big impact. Let me share with you some of will be a first of its kind Patek Philippe
the exciting things planned over the next traveling collection in November, includ- Faces of TCO 3
few months. Susan Gearey, too, would like ing rare complicated timepieces from this
Frank Gehry at DeYoung 2
to add her congrats to all and says, venerable watchmaker. Tiffany Register
Weekend in Pebble Beach is shaping up Friendly Reminders 2
―Greetings from Ireland!;‖ as she lifted a
wee pint to you all! She says thanks and and we are fortunate to have four San Game Spot 5
will see you all very soon. Francisco client couples attending.
Nashville Opens Its Door 3
The Schlumberger traveling collection ar- Finally, there are the holidays to look for- Security 2
rives in our store in early October. It’s ward to. There are plans in place to make
Sketches of Frank Gehry 3
been a few years since San this the best holiday
Francisco has hosted this ever, and I look forward Summer Birthdays & Events 6
collection and we’re glad to sharing them with you
TCO with George O’Connor 4
it’s back! There are a vari- as December draws
Tiffany Upcoming Events 6
ety of events planned, but I closer.
would encourage each of Welcome to Danielle T. 4
The 350 Post 1

2. Fr ank Gehr y at t he deY oung Museum
A
n exclusive evening by Tiffany & Co. was held at the newest architectural landmark in
the Hamon Tower Observation floor of the deYoung Museum featuring the notorious
Frank Gehry collection in San Francisco. Some of you might already be familiar with his
collection, however, the guests were introduced to a dynamic and cutting edge collection which
included inspirational themes: Axis, Equus, Fish, Orchid, Torque, and Fold. The collection brings
out some familiar metals known to Gehry; others bring out a fresh and new experience to work
with: exotic stones, rare woods, high-tech rubber, and luxurious silk.
Ninety-four guests attended the evening of Thursday, the thirteenth of July as well as some of
TCO’s employees. With guests arriving at seven fashionably dressed showing off some of their
Tiffany jewelry as well as their own; the event offered cocktails and Hors d’oeuvres with original
names such as the Orchid martini served in a mini martini glass with a fresh Orchid as the gar-
nish and the Gehry Nigiri sushi. Everyone there seemed to have been enjoying themselves as they listened to the cool tunes of
the DJ playing, as well as appreciating, admiring, and taking in the panoramic views of the Bay from the 7th floor . Guests did
not hesitate in walking up to the Gehry collection and trying on one of the most unique and organically shaped pieces of jewelry.
Some of the pictures you see here were taken throughout the night by the ever so talented photographer Caroline Kopp who was tak-
ing pictures of everyone and everything around her. Overall the event was well put together and everyone that attended got to leave
with a Tiffany bag that contained a Frank Gehry memento.
Just A Friendly Reminder Security—Things to remember
- Please remember to put things back where you found them. Mail and telephone fraud typically include overnight shipment to a
third party address.
- If it is a Take then call the Take line at x475
When transacting a telephone order the sales professional should:
- Check mail slot, voice mail, and e-mail as often as you can to
better service your customers and needs of co-workers. call the issuing card’s authorization center on all orders over
$1,000
- When closing the POS please put waybills in numeric order.
indicate that this is a telephone order
- To 2nd floor Sales Professionals: All Merchandise Transfer
Requests must be signed by management before submitting match the caller information
to merchandising. call the customer back to confirm (with the verified phone number)
- [C.O.M. Hand Engraving orders] Be sure to inform your cli- write all pertinent information on the sales check
ents that this process takes 4 weeks.
obtain a manager’s approval and initials on the sales check
- When ringing up the order on POS, it will ask for the number
of days, so type in 30 days. That way, the receipt will print out If, for any reason, the sales professional becomes uncomfortable
the correct estimated completion date for the order. with a mail or telephone order they should immediately contact a
member of management, security, or a ―Mr. Green‖ call should be
- If your client needs the order sooner than 4 weeks, you placed.
MUST email or call Monica Malrechauffe (Hand Engraving Review and adhere to the ―Customer Mail/Phone Order Credit Au-
Representative) to notify her of your customer’s rush thorization – U.S.‖ Policy.
needs immediately. Continued on pg.4 Continued on pg. 3
The 350 Post 2

3. Security Continued from pg. 2 Frank Gehry Movie premier at TCO
You may access on the intranet by going to the After a long hard days work what a treat it was
Internal Audit site, then clicking on Policy & Proce- to watch ―Sketches of Frank Gehry‖, have
dure (upper right), then Domestic and then tab 18. great seats, kick back, and relax. What good is
watching a movie without some pop corn,
pizza, drinks, candy and be around some good
New Faces at TCO and Those company?
That Said Good -bye The movie was simply about one of the most
T hey’ve worked with us, shared many smiles, even
ruffled up some feathers and have gone elsewhere to
reputable and iconic architects who had asked
his close friend, Sydney Pollack, to direct a
documentary on the work and life of Frank Gehry. It revolves around his
try something new in their lives. Christina Statescu actual sketches of buildings, one in particular that he focuses on; Bilabo.
was the first to leave; having graduated from FIDM she We see him at play with the creation of his collection with Tiffany & Co. as
decided to pursue a small business from her own well as models that get torn apart and rebuilt. He introduces us to his
home. Second, Julie Thompson decided to work as a innovative team who show us how his vision comes to life using 3-D soft-
receptionist in a modern furniture store. Following ware. In addition, he lets us in on how he got to become an architect and
closely after was Chris Dingman whose partner got a how he went against those expectations from certain people that would
wonderful promotion and whose career led them to cause him to question his talent.
move to San Diego. Two weeks later Courtney Canning
decided to move back home to Boston to finish getting
N as hvi lle is Off ici ally on th e T iffany Ma p
her Bachelors in Business Management and maybe
working at Banana Republic. A month later Catherine Amy Miller who was promoted Director of the new store in Nashville,
Thompson announced that she was going off to an- opened its doors to the public on Tuesday, August first and already it is a
other retailer just around the corner to Wilkes Bash- huge success. Having made plan the weekend of the fifth she had in
ford. We wish them all the best and know that there $228,000; on the first of August she already had in $61,000 by one
are great things ahead to come for each of them. o’clock and still there is more to come. She also announced her manage-
ment team which includes Sales Manager– Mark Steiner, Operations
Yet now we say hello and welcome to those that have
Manager– Jennifer Vermillion, and Assistant Store Manager—Brooke
just joined us recently and those whom have already
McClenny. As always, San Francisco continues to wish her much contin-
been here for a while. Our first addition to the TCO
ued success.
family was Maricel a graduate from USF with a degree
in Psychology who has hope of expanding her knowl- *Note from our Star in Nashville*
edge and growth within the company. Christine
I sent her a note wishing her the best on her first day and Amy Miller’s
Duggan graduated from UC Davis in 2005 with a reply was: ―Thanks so much for thinking of me… it was such a treat
Bachelors in Human Development and Psychology. to hear from you! I am settling into my new store and we had an
She recently moved to the city with friends from high amazing day of Founding Ceremony and Breakfast at Tiffany’s
school and college and hopes to make lasting profes- festivities. Almost 600 people attended and we were on the news,
sional relationships as well as creating a foundation radio, in the paper, etc. It was too much! I miss you all and SF a
for her career in business. Before joining TCO, Keri ton and need to come back for a visit. I will be sure to come in if I
Wolthausen was in Public Relations in Santa Barbara make it there any time soon. Hello to all and send everyone my
best. I am so thankful that you are all wishing me good things.”
and is determined to move up the corporate ladder.
Sabrina Chamaki worked for a couple of retail jeweler
stores, Zales Jewelers and after Bailey Banks and
Biddle. She looks to work herself up the ladder into Jan Praggastis
the downstairs Fine Jewelry and Engagement depart- “Okay babe...”
ment. Carol Young has been in the silver business for
For my breakfast to remember, my compliments and gratitude
twenty-five years, created a division for Reader’s Di- go to our very own party planners, also known as Rachel and
gest [Jewelry Is Fun] and organized a trunk show for a Amy.. The custom cupcakes combined with the colorful party
fundraising cause that was based in Fairfield, Iowa. decorations created a very festive morning. Thank you all for
Carol wants to build her own clientele, sales, and have sharing your time and effort with me during my 25
a long term stay and someday retire at TCO. We wel- years with Tiffany. I was amazed that the breakfast
come and look forward to getting to know Benjamin included all my favorite things, and yet was such
Blum, Christina Morales, Andrea Torrez, and Monica a total surprise. I could not have planned a better
Morales. celebration myself. #339 • Jan
The 350 Post 3

4. TCO with George by George O’Connor
W e’ve just ended another fun &
relaxing summer season and now that
peak holiday selling season.
This fall, be sure and ―think link.‖ Link
bracelets and necklaces in both sterling
silver and yellow gold are absolutely au
from Elsa Peretti will all be ―hot‖ sellers!
This month, be on the lookout for the
arrival of the Frank Gehry Collection in
Tabletop. We will be offering a unique
Halloween candy can now be found at
courant, adding a little rugged elegance to and special assortment of decorative
the See’s Candy Shop, we know that the
sportswear and retro- items which will surely be the rage of our
Fall Season is here!
80’s looks such as modernist customers.
This fall, think big, think chunky, think Art black leather, long
There’s lots of excitement to share with
Deco. This is the big trend sweaters and mini-
our customers this fall so enjoy the sea-
to be aware of! Black is skirts with leggings.
son and look forward to lots of great
back in fashion, so fine We have so many
jewelry is more important options to offer, in- sales!
than ever for both women cluding our Tiffany Classics and selections
and men. As always, Tif- from our 1837 Collection.
fany diamonds look great
Bold cuffs may be the hottest ―in‖ piece
against black clothing.
this season. The Frank Gehry Torque Ban-
Tiffany has a new star in our Fine Jewelry gles in sterling silver and agate, along with
assortment. Be sure and take a look at our Atlas Open Numeric Cuff and Bone Cuff
the new Tiffany Stars Collection that just
arrived! Diamond stars in their prong
and bead set styles are carefully scaled Reminders Continued from pg. 2
to be stylish and fun!
- [C.O.M. Machine Engraving orders] Please inform your clients that this process takes 7
Our highly successful Tiffany Swing Col- days (or 5 business days).
lection continues to evolve this fall with
the introduction of the 4-Diamond Drop - If it is a Rush order, please speak to your manager for approval. The minimum charge
Pendant, Flower Drop Pendant and the for rush servicing is $25.00 or 50% of the charge, which ever is greater plus the engrav-
Double Drop Necklace. All these pieces ing charge for orders that are less than 7 days.
have arrived and are lots of fun! Be on
- Remember to get e-mail from customer when writing up a repair order form.
the lookout for more new pieces featur-
ing colored stones as we approach the
Customer Service Q & A
Welcome to Danielle Tompkins Q: What is rhodium plating and how does it affect servicing?
I moved to SF in 1981 right out of col-
A: Rhodium is a hard, silvery-white metallic element that is plated onto other
metals to produce a durable, corrosion-resistant coating, or to create the uni-
lege on my own with whatever would fit
form color. White gold is often plated for the purpose of consistent color. Items
in my VW Rabbit. I return 25 years
that are rhodium plated need to be re-plated after any servicing, including
later, again on my own, with whatever polishing.
would fit in a United Van Lines truck. I
have come full circle with a lot of Q: What is the difference between fire scale and patina?
changes in my life, but the constant A: Fire scale, or fire stain, is a purple-ish stain that develops in silver when
has always been my connection with oxygen penetrates its outer surface during brazing, soldering or annealing, thus
Tiffany and with this store. oxidizing its copper content. Fire scale can be reduced with a special chemi-
cal.
I am happy to be back in the Bay Area. Patina is formed from the multitude of tiny, almost imperceptible scratches that
A few things have changed since I left appear on silver after frequent use. These tiny scratches eventually merge to
SF in 1998. The store has a whole form a soft, radiant finish. Patina is highly desirable. When handling a COM
new look after the remodel. I love the merchandise with heavy patina, take care not to machine polish off the pat-
tabletop department looking out on the ina. Merchandise with a nice patina finish should only be hand-polished by the
patio. After being in smaller stores for Silver Repair and Polishing Center in the TSC.
the past 6 years it is so exciting to see
Q: What is vermeil? What is silver plate?
all the different merchandise this staff
A: Vermeil is silver covered with a layer of gold. It is also known as gilded sil-
is fortunate enough to sell. I'm looking ver, or electro gilding, 100 millionth of an inch thick and can be removed by pol-
forward to getting to know the people ishing. Silver plate is a layer of fine silver that is bonded to a base metal, 100
that are new to me and to reacquaint- millionth of an inch thick, and can also be removed by polishing. Vermeil and
ing myself with old friends. silver plated merchandise typically need to be re-plated after servicing.
The 350 Post 4

5. Karen Flaherty, Director Human Resources-Retail West
Whoa! Gehry
As we all know, staffing our stores for the holiday season is
one of the most exciting and critical tasks to having a suc-
W Q C Z L C S H D R W I D O R
cessful holiday season. Historically, our greatest success for
C N O W A L T E M Q Z T O F A seasonal hires has been from our Employee Referral Pro-
gram.
O L N Z S R S P Q Y A F U Z G
In an effort to maximize employee referrals, Human Re-
Y M C M F I R Q R M E C J A M sources has launched an exciting Employee Referral Bonus
A Z E D G K H Y I O I N J K I Contest. This contest is an addition to our already existing
Employee Referral Program which can be found on the HR
R T R N H Y G E S S J U S U A website under Staffing.
T T T U S O H H U I S E C I E The contest will run from September 25 - November 4, 2006.
All U.S. employees (except management) who make a referral
I N G L P N G M A I L Z C Z D are eligible to have their name submitted in a weekly drawing
V M M U E S U M E L M M G T O to win a $300 Amex Gift Card. For specifics please see the
posters which are on your Employee Announcement Board.
T W Z G Z U Z Y I H L A L F V Human Resources Corporate will draw a name from the em-
ployee referrals and announce one weekly winner in the
G L G E X P E R I E N C E H P
weekly COP communication.
F U G D G W R C D I B L O T B And to keep things really exciting, all U.S. employees (except
G A N E S E N B Y O W S C W W management) who make a referral will have their names
entered into a drawing to win one $500 Amex Gift Card for
H D T M S B T M B K V F E L P any seasonal referral made to any U.S. Retail location, the NY
F L X S W X L O E P W I A Z I Flagship or the Parsippany/East Hanover locations and two
$1,000 Amex Gift Cards for seasonal referrals made to any
U.S. retail location and the Parsippany/East Hanover NJ Lo-
How good is your vision? Forward or backwards? cation. Winners will be announced at the conclusion of the
contest in the November 8 COP communication.
Concert Walt Museum Experience
Employees must submit their referral’s name and informa-
Design Vitra Hall Music tion via tiffanycareers.com or forward their referrals’ informa-
tion to Michelle deVillers, HR Staffing Coordinator here in the
Disney Project Guggenheim San Francisco store. Please take this opportunity to be a
Tiffany Recruitment Ambassador for the holiday season and
perhaps go home with an Amex Gift Card and your name on
the COP Posting!
Help Paloma’s
Sugar Stack ring
find its way back
to stack with the
others.
The 350 Post 5

6. Su m me r B i rt hd a ys & An Eye On Our Com petitor s
A n n i v e r s a r i e s
by Maricel Loyola
July
Paul Labagh
Danielle Lopez
July 1
July 7
A s more competitors enter the fine jewelry market, estab-
lished brands such as Cartier and Montblanc are targeting
Veronica Tolentino July 9 younger crowds. According to an article in the New York Times,
Matthew Homyak July 13 Glamour, the magazine, has obtained a $1.8 million sponsorship
from fine jeweler, Cartier. In exchange, Cartier will receive ten
Christine Duggan July 20
pages of advertising space in the magazine. This marketing
Heidi Gerber July 22
strategy will widen Cartier’s reader base to include a younger
George O’Connor July 24 and more mainstream reader.
Erin Lavin July 24
As for Montblanc, a brand that is better known for its pens and accessories, will
Philip Chen 10 years attach its name to up and coming designers such as Jeffrey Costello, Jean Yu, Robert
Susan Gearey 18 years Tagliapietra, and Doo-Ri Chung. According to Women’s Wear Daily, ―Chung is clearly one
of the bright young lights of American fashion.‖ The names of these designers are meant
August
to attract more women to the Montblanc name. The company is introducing a new line
David Kingsley August 2 of jewelry and plans to promote Montblanc as a luxury lifestyle brand. The upcoming
Makiko Tomita August 3 advertisements will debut in the September issue of Vogue.
Michael Barcun August 10
Paul Labough August 18
William Gatley August 18
Charles Osako August 22
Hank Stenner 1 year
Makiko Tomita 1 year
Frank Reyes 3 years
Mary Shaler 5 years
Rachel Levin 8 years
Terry Watson 8 years
Tiffany Upcoming Events
Veronica Tolentino 13 years
Blue Book Traveling Collection Oct. 2 & 3
Einori Tsruta 13 years
UCSF Concierge Luncheon (private home) Oct. 3
September TR Outreach/Diamonds Cocktail (private home) Oct. 14
Miyako Nakamura Sept. 8 One night with community partners another with TR appointments
Christian Crandal Sept. 9 John Loring Diamonds Cocktail Oct. 24
Masako Keller Sept. 11 Staff Breakfast with John Loring (in store) Oct. 25
Cesar Nisthal Sept. 18 John Loring will attend the Antiques Show Preview Party with a select group of
TR clients
Hank Stenner Sept. 26
John Loring Flora & Fauna Cocktail (Filoli) Oct. 26
Johannan Gookins Sept. 29
The Bridge School Benefit (Regency Ballroom) Oct. 27
Victoria LoGrasso 1 year
Pebble Beach National TR Weekend Nov. 10 & 11
The 350 Post 6