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1. Internet Marketing Online

2. Strategies for cyber jungle survival (tips for online
retailers)

3. In the organizational landscape, the novel and logical
means that is perhaps the most encouraging of all drivers
is E-commerce. It seems to have revolutionized the
manner in which business processes and procedures are
being undertaken. Some of the goals that it has been able
to effectively carry out is the improvement of the dealings
among buyers, vendors, and suppliers, greater cost-
efficiency and widening one's scope in the global
economy. This has accorded businesses more
opportunities for growth and expansion. Through an
advocacy of more personalized approaches in business, it
has given a new definition to competitiveness. Customer
information and data are now being yielded by vendors
from their consumers. The significant volume of data also
allows these individuals to leverage on promotional offers

4. Within the retailing industry, the increased availability and
accessibility of cyber trading has been the key to its
immense popularity and steady rise. This also implies high
cost efficiency, without the necessity of expenses such as
rent, manpower cost or labor. The intense competition in
physical markets and the very high fixed costs are just
grateful for this innovative solution. The broad array of
products and services are appreciated and patronized by
consumers. The substantial volumes of online data also
compel online vendors to leverage on cost. The relative
ease accorded by online shopping has allowed consumers
to optimize their management of time. Numerous online
vendors have adapted the online store and a novel online
shopping experience as concepts on the new online age.
An outcome of this occurrence is the birth of the terms

5. A contemporary investigation conducted by the World
Trade Organization has indicated that a specifically
promising future is waiting for firms who are engaged in
trading products and services through cyber trading. These
encompass organizations that are into the sales of
computer software, printed news, magazines, music, and
film. Numerous industries, including brokerages, tourism,
telecoms, and consumer / media advertising that are
yielding the benefits of cyber trading. One overall
international work of the industry has projected to attain
a US$1 trillion value in 2003. Attributing to the high
expenses of operating as a start-up business, difficulties in
daily routines, uncompetitive volume of sales, cutthroat
competitors, and unpredictability of the arena, Internet
players in retail are starting to lose hope and to lose

6. In summary, to sustain its leadership, leading online
vendors should to maintain their niche in the following
three areas that have been proven to be the leading
factors considered by Chinese online consumers:

7. 1)Improve brand equity - The major dynamic to cyber
buying for customers are security and trust elements.
Online vendors should to solidify their brands so that
products purchased from them are perceived as
trustworthy.

8. 2)Alliance partners - Alliances and networks are critical in
the digital economy because of heightened efficiency for
transactions and a variety of offerings to the company.
Therefore, the addition of alliance partners expected to
generate better performance of dot.com retailers is a
priority area.

9. 3)Integrative advertising and promotions program -
Vendors online must launch intensive marketing efforts to
gain visibility. If possible, the online vendors involved in
the study should to convey to customers their integrity,
honesty and trustworthiness in all these online
transactions. This will help address the doubt or
uncertainty of online consumers to transact online
because of trust issues. The use of banners may not be
effective in encouraging customers to purchase online. In
the cyber jungle banners are quickly implemented;
however, they present low impact. People are inclined to
shrug off these banners.

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188
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