Circular fashion Brazil
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Basic presentation on company level.
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Circular fashion Brazil
- 1. CIRCULAR FASHION A FORCE FOR GOOD! Douwe Jan Joustra Head Circular Transformation
- 2. Look good & Feel good (guilt free consumption: retailer-responsibility)
- 3. production and consumption are both on the rise
- 4. On the rise, with 100.000.000.000 (one hundred billion) pieces of clothing every year
- 5. URGENCY !
- 9. Circular Economy Circular economy is: • value-driven and collaborative by nature • based on use by the consumer (B2B and B2C) • ownership and responsibility by the producer/retailer
- 10. Circular Economy Systems innovation C&A Priority Process innovation C&A Priority Technical innovation C&A Priority Do Organize Direction
- 11. Circular Economy Circular economy is • about materials, emotions, culture and value systems • changing business from sales to services • making products to assets • about business and business continuity
- 12. LENA, the clothing library
- 13. LENA, the clothing library
- 14. Circular Economy Other examples: • Rent the Runway (online) • The RealReal (online) • WearTheChange / Consious Collection / …..
- 15. Circular Economy Circular transformation needs four priorities (1): ‘Good products’ include ‘good production’
- 17. Circular Economy Circular transformation needs four priorities (2): Experimentation & implementation by bridging the gap
- 18. Circular Economy Circular transformation needs four priorities (3): Leadership entrepreneurial spirit
- 19. Theory of Change: Circular Economy Circular transformation needs four priorities (4): Context & conditions for circular change
- 20. FAAS IS FASHION AS A SERVICE Circular Economy
- 21. WAIT FOR DEMAND BECOMES MECHANISM DESIGN Circular Economy
- 22. GROWTH PRODUCTS BECOMES GROWTH OF SERVICES Circular Economy
- 23. RESPONSIBILITY INCLUDES QUALITY OF LIFE Circular Economy
- 24. Circular Economy To be discussed and turned into action!
Editor's Notes
- We need a focus on three levels as well in content (systems, process and technical) as in organizational levels, the Doers, the Middel-management/organizers and the people who give direction to organizations.
- Mechanism Design is the economic theory in which the consumer will follow smart design and better services that address their needs and hidden needs. No one (consumer) asked for the Ipad as device, but it became very successful because it touched our need of mobility and comfort in ICT. Consumer demand is a very weak strategy, based on linear principles.
- See the fast growing markets of food deliveries and/or car sharing, worldwide. When FaaS or LaaS comes, the products will be assets instead of stock, for companies. The retail will change towards service providers.