Sales Tool for Cardiovascular Medicine Health IT

1. PRODUCT INTEREST
• EHR, PM, RCM, NextPen®
Solutions,
Patient Portal, NextGen Care™
, Mobile,
RCM, HQM/Dashboard, Mirth®
GOALS
• Easy implementation
• Intuitive workflow
• Breadth of cardiology content
• Reasonable ROI
• Quality implementation with
long-term benefits
• Long-term partnership with vendors
• Patient outreach tools to manage
chronic illness
• Highest patient volume possible
• Data exchange with hospital and
other providers
CONCERNS
• Cost
• Usability
• Trust in vendor
• Interface with hospital system
and referring providers
• Support availability
• Shift from Fee-For-Service to Value-Based
Reimbursement models
• Payer contract management
• Eligibility and insurance verification
• Patient payment management
1
2
3
Practice
Administrator
[Gatekeeper, Initiator,
and Influencer]
DEMOGRAPHICS
• 30–60 years old
• Mostly female
TITLES
• Office Manager
• Practice Manager
Cardiology | User Personas
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16

2. PRODUCT INTEREST
• EHR, PM, NextPen®
Solutions, Patient
Portal, HQM/Dashboard, Mirth®
,
NextGen Care™
, Mobile
GOALS
• Implementation impact
• Return on investment
• Minimize hardware costs
• Physician and C-suite satisfaction
CONCERNS
• Uptime
• Data storage
• Maintenance
• Security
• HIPAA/PHI
• Upgrades vs.
Hot Fixes vs. Updates
• Compatibility (able to use iPad)
• Scalability
• License roles
• Contract roles
• Support availability
• Adequate training and resources
1
2
3
IT
[Influencer, Initiator]
DEMOGRAPHICS
• 25–50 years old
• Mostly male
TITLES
• IT– Internal
• IT Manager
• EHR Coordinator
• Database Analyst
• CIO
• Network Administrator
• Director of IT or IS
Cardiology | User Personas
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16

3. PRODUCT INTEREST
• EHR, PM, EDR, NextPen®
Solutions, Mirth®
,
NextGen Care™
, Mobile, HQM/
Dashboard
GOALS
• Easy navigation
• Rich ophthalmic content
• Interoperability and ability
to interface with other practices,
specialists, imaging systems
• Appropriate training and support
• Appropriate clinical workflow
• Configurable to meet specific
physician needs
• Detailed implementation
• Dictation/transcription abilities
CONCERNS
• Usability
• Outcomes
• Impact on patient volume
• Impact on physician – charting,
navigation, ease of use, simple to learn
• Impact on staff and practice – will they
have to purchase add-ons, hire more staff,
etc., to make it work.
• Are the documents, “My notes legible, formatted
properly, meaningful, and easy to read.”
• Click-sensitive
• Uptime
• Shrinking reimbursement models and the ability
to bill and collect revenue faster
• Shift from Fee-For-Service to Value-Based
Reimbursement models
1
2
3
Physician
[Influencer]
DEMOGRAPHICS
• 35– 75 years old
• Mostly male
Cardiology | User Personas
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16

4. PRODUCT INTEREST
• Business Analytics/Intelligence Tools
(Financial, Clinical, Operational), EHR,
PM, RCM, NextPen®
Solutions, Patient
Portal, Mirth®
, NextGen Care™
Mobile,
HQM/Dashboard
GOALS
• Competitive pricing
• Reduction of Overhead
• ROI
• Quality product and services
• Detailed reporting (BI, auditing)
• Ability to upgrade with minimal
disruption and downtime
• Single source for software and hardware
• Availability of support
• Interoperability and ability to interface
preferred products
• Appropriate training and support
• Appropriate clinical workflow
• Configurable to meet specific
practice needs
• Detailed implementation with emphasis
on improving business outcomes and
key performance indicators
CONCERNS
• Cost
• Sustainability
• Staff’s willingness to change systems/
workflows - rallying the troops
• Usability
• Data sharing with other entities
• Meaningful Use
• Uptime
• Shrinking reimbursement models
and the ability to bill and collect
revenue faster
• Shift from Fee-For-Service to Value-Based
Reimbursement models
• Medicare reimbursements
• Reducing payroll
1
2
3
C-Suite and
Administrator
[Decision Maker
and Buyer]
DEMOGRAPHICS
• 45– 70 years old
• Mostly male
TITLES
• CEO
• CIO
• COO
• CTO
• President
• CMO
• CFO
• CMIO
Cardiology | User Personas

5. QUESTIONS I’LL NEED
TO ANSWER
• What kind of hardware will I need?
• What is the process to get changes
made to our EHR?
• How many Cardiology clients do
you have?
• How much will I need to configure my
system for each provider? Is it simple?
• Can we get user illustrations with each
update/upgrade in addition to the
release notes? We only want to
know what affects us.
• How much are add-ons going to cost us?
• What costs can we expect moving forward?
• What systems do you have to help me
share data with other providers,
hospitals, and entities?
• Why should I use NextGen Healthcare
instead of the hospital system?
• We are owned by a hospital; will data
travel seamlessly between us?
• What tools do you offer to help me use
my data more effectively?
• When will the iPad app be available to
effectively use and to document visits?
• Why is your physician mobile application
web-based and not a native application?
• What registries can I report to with
NextGen Healthcare?
• Tell me about your PACS integration and
other imaging system.
• What does your software offer that will
help reduce administrative time?
• When will you have a dashboard that
assists in displaying MU and PQRS status?
Your competitors are doing these—why
aren’t you?
· C-SuiteCardiology | User Personas
4
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16