5 star, media planning,

1. MEDIA PLANNING

2. TARGET AUDIENCE
DEMOGRAPHICS
• AGE:- primary : above 12
years; secondary : above two
years.
• GENDER:- male/ female.
• INCOME:- 5000 per month
and above.
• EDUCATION:- primary,
secondary, undergraduate,
graduation, post graduation,
uneducated.
• SEC:- lower middle, middle,
upper middle, upper class.
PSYCHOGRAPHICS
• LIFESTYLES:- people with
sweet tooth, people who
travel, when people feel
low.

3. STRATEGY
• THE DURATION OF CAMPAIGN OF CADBURY 5-STAR
IS FOR 2 MONTHS.
• IT STARTS FROM 1ST AUGUST TO 30TH SEPTEMBER.
• THIS CAMPAIGN IS NOT FOR ANY NEW LAUNCH OR
AWARENESS, ITS JUST FOR MAINTAINING THE
STANDARD OF CADBURY 5-STAR.
• THE MEDIUM USED TO PROMOTE IS MAGZINES,
RADIO CHANNELS, TVC, HOARDINGS.
• BUDGET IS AROUND 20,00,00,000/-

4. NEW PRINT AD

5. RATE CARD FOR MAGZINES
MAGZINES READERSHIP (IN ‘000) RATES FOR FULL COLOUR
PAGE
NEW WOMEN 149 1,25,000
MERI SAHELI 1267 2,40,000
FEMINA 1072 1,10,000
ELLE INDIA 1130 1,20,000
SAVVY 30,000 1,55,000

6. MEDIA PLANNING FOR MAGAZINES
MAGZINES CPM
RATE
READERSHIP
COST NO. OF
INSERTION
TOTAL COST JUSTIFICATIO
N
NEW WOMEN
(M)
838.92 - - - HIGH CPM
MERI SAHELI
(M)
189.42 2,40,000 2 4,80,000 HIGH REACH
FEMINA (F) 102.61 1,10,000 4 4,40,000 LOW CPM
ELLE INDIA
(M)
106.19 1,20,000 2 2,40,000 LOW CPM
SAVVY 1,55,000 - -
TOTAL FOR 2 MONTHS:- 11,60,000/-

7. RADIO

8. RADIO ONE 94.3
TIME BAND RATES
0700 – 0800 3500/-
0800-1000 4500/-
1000 – 1100 3500/-
1100 – 1800 2500/-
1800 – 2200 3500/-
2200 – 0700 1500/-

9. MEDIA PLAN FOR RADIO ONE
TIME BAND COST/10 SEC SPOT SLOTS PROGRAM COST
0700 – 0800 3500/- MJ HRISHI
0800-1000 4500/- 140
SLOTS
MON-FRI
3
MJ HRISHI 2,70,000
1000 – 1100 3500/- FOR
WHOLE
MON-FRI
2
MJ RHISHI 1,40,000
1100 – 1800 2500/- WEEKDAYS
OF
MJ YAMINI
&
MJ PRACHI
1800 – 2200 3500/- 1 MONTH MON-FRI
2
MJ PRACHI
&
MJ GYA
1,40,000
2200 – 0700 1500/-
TOTAL COST FOR 1 MONTH:- 5,50,000/-
FOR 2 MONTHS:- 11,00,000/-

10. RADIO MIRCHI 98.3 FM
TIME BAND
RATES
7 a.m – 12 a.m 10,000
12 a.m – 5 p.m 3,750
5 p.m – 10 p.m 6,250
10 p.m – 7 a.m 3,750

11. MEDIA PLAN FOR RADIO MIRCHI
TIME BAND COST/10 SEC SPOT SLOTS PROGRAM COST
7 am – 12 am 10,000 250
SLOTS
Mon – Sat
3
Rj Jeeturaaj 7,20,000
12 am – 5 pm 3750
FOR
ALL DAYS
OF
Mon – Sat
2
Rj Suren 1,80,000
5 pm – 10 pm 6250
1 MONTH Mon – Sun
2
Rj Anmol 3,75,000
10 pm – 7 am 3750
Mon – sun
2
Meera
&
Prackriti
2,25,000
TOTAL COST FOR 1 MONTH:-15,00,000 /-
FOR 2 MONTHS:-30,00,000/-

12. RATE CARD OF BIG FM 92.7
TIME BAND RATES
07:00 – 11:00 9950
11:00- 13:00 8450
13:00- 17:00 7300
17:00- 21:00 9950
21:00- 02:00 7300

13. MEDIA PLAN FOR BIG FM 92.7
TIME BAND COST/10 SEC SPOT SLOTS PROGRAM COST
07:00 – 11:00 9950
204
SLOTS
MON- FRI
03
VRAJESH
&
RAJU
SHRIVASTAV
5,97,000
11:00- 13:00 8450 FOR MON- FRI
02
LAVANYA 3,38,000
13:00- 17:00 7300 1 MONTH MON- SAT RUCHI -
17:00- 21:00 9950 MON- SAT
03
NITIN 5,97,000
21:00- 02:00 7300 MON- THUR
02
RAHUL 2,33,600
TOTAL COST FOR 1 MONTH=17,65,600 /-
FOR 2 MONTHS= 35,31,200/-

14. TVC

15. RATECARD FOR TVC
ON GENERAL BASES NOT ACCORDING TO
PROGRAM
CHANNEL RATE/10 SEC
MTV 1800
CHANNEL V 1200
ZOOM 2200
CARTOON NETWORK 2300
STAR ONE 3500
SAB TV 5500
STAR WORLD 1000
BINDAS 1700
NICK 2000
POGO 1800

16. MEDIA PLANNING FOR 5 STAR IN MTV
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 1800 15480
512 SPOTS
FOR
(2.00 PM –
5.00 PM)
8
(7.00 PM –
10.00 PM)
8
STYLE
CHECK,
WASSUP,
BEAT BOX,
STUNT
MANIA
49,53,600
WEEKENDS 1800 15480
1
MONTH
2.00 PM –
5.00 PM
12
7.00 PM –
10.00 PM
12
STYLE
CHECK,
WASSUP,
BEAT BOX,
STUNT
MANIA
29,72,160
TOTAL COST FOR 1 MONTH = 79,25,760
2 MONTHS = 1,58,51,520/-

17. MEDIA PLANNING FOR 5 STAR IN
CHANNEL V
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 1200 10,320
400 SPOTS
FOR
(2.00 PM –
5.00 PM)
6
(7.00 PM –
10.00 PM)
6
ROOMIES,
V R FAMILY,
CAMPUS
TOP 10, AX
UR EX,
CAMPUS
BLOG
24,76,800
WEEKENDS 1200 10,320 1 MONTH 2.00 PM –
5.00 PM
10
7.00 PM –
10.00 PM
10
ZABARDAST
HITS, PAST
FORWARD,
AX UR EX,
CAMPUS
BLOG
16,51,200
TOTAL COST FOR 1 MONTH = 41,28,000
2 MONTHS = 82,56,000/-

18. MEDIA PLANNING FOR 5 STAR IN
ZOOM
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 2200 18,920 368
SLOTS
FOR ALL
DAYS
(2.00 PM –
5.00 PM)
4
(7.00 PM –
10.00 PM)
8
45,40,800
WEEKEND
S
2200 18,920
OF 1
MONTH
2.00 PM –
5.00 PM
6
7.00 PM –
10.00 PM
10
24,21,760
TOTAL COST FOR 1 MONTH = 69,62,560
2 MONTHS = 1,39,25,120/-

19. MEDIA PLANNING FOR 5 STAR IN
CARTOON NETWORK
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 2300 19,780 372
SLOTS
FOR ALL
DAYS
(2.00 PM –
5.00 PM)
06
(7.00 PM –
10.00 PM)
07
TOM N
JERRY,
POKEMON
,RICHIE
RICH
51,42,800
WEEKEND
S
2300 19,780
OF 1
MONTH
2.00 PM –
5.00 PM
08
7.00 PM –
10.00 PM
06
TOON
TOAST,
HERO
TIME,
RICHIE
RICH
22,15,360
TOTAL COST FOR 1 MONTH = 73,58,160
2 MONTHS = 1,47,16,320/-

20. MEDIA PLANNING FOR 5 STAR IN STAR
ONE
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 3500 30,100 352
SLOTS
FOR ALL
DAYS
(2.00 PM –
5.00 PM)
4
(7.00 PM –
10.00 PM)
8
DMG,
MILE JAB
HUM
TUM,GEET,
SARABHAI
VS SARA
BHAI
72,24,000
WEEKEND
S
3500 30,100
OF 1
MONTH
2.00 PM –
5.00 PM
6
7.00 PM –
10.00 PM
8
MOVIE
MANO YA
NA MANO 33,71,200
TOTAL COST FOR 1 MONTH = 1,05,95,200
2 MONTHS = 2,11,90,400/-

21. MEDIA PLANNING FOR 5 STAR IN SAB
TV
DAYS COST/1
0 SEC
COST X
8.6
SPOTS SLOTS PROGRAM TOTAL COST
WEEKDAYS 5500 47,300
320
SPOTS
FOR ALL
DAYS
(2.00 PM –
5.00 PM)
4
(7.00 PM –
10.00 PM)
08
TARAK MEHTA KA
ULTA CHAMA,
LAPATGUNJ,YEH
CHANDA KANOON
HAI, PAPAD POL
1,13,52,000
WEEKENDS 5500 47,300 OF 1
MONTH
2.00 PM –
5.00 PM
3
7.00 PM –
10.00 PM
08
TARAK MEHTA KA
ULTA CHASMA,
MOVIE. 41,62,400
TOTAL COST FOR 1 MONTH = 1,55,14,400
2 MONTHS = 3,10,28,800/-

22. MEDIA PLANNING FOR 5 STAR IN
STAR WORLD
DAYS COST/1
0 SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 1000 8,600
428
SPOTS
FOR
(2.00 PM –
5.00 PM)
7
(7.00 PM –
10.00 PM)
8
FRIENDS, THE
SIMSONS,UGLY
BETTY, 25,80,00
0
WEEKEND
S
1000 8,600 1 MONTH 2.00 PM –
5.00 PM
6
7.00 PM –
10.00 PM
10
SIMPSONS,FRIE
NDS, HOW I
MET UR
MOTHER,
11,00,80
0
TOTAL COST FOR 1 MONTH = 36,80,800
2 MONTHS = 73,61,600/-

23. MEDIA PLANNING FOR 5 STAR IN
BINDAAS CHANNEL
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 1700 14,620
408 SPOTS
FOR
(2.00 PM –
5.00 PM)
5
(7.00 PM –
10.00 PM)
9
DADAGIRI,
EMOTION
AL
ATTYACHA
R, MUSIC
40,93,600
WEEKEND
S
1700 14,620 1 MONTH 2.00 PM –
5.00 PM
6
7.00 PM –
10.00 PM
10
MOVIES,
MUSIC 18,71,360
TOTAL COST FOR 1 MONTH = 59,64,960
2 MONTHS = 1,19,29,920/-

24. MEDIA PLANNING FOR 5 STAR IN
NICK
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 2000 17,200
448 SPOTS
FOR
(2.00 PM –
5.00 PM)
4
(7.00 PM –
10.00 PM)
10
SPONGE
BOB
48,16,000
WEEKEND
S
2000 17,200 1 MONTH 2.00 PM –
5.00 PM
7
7.00 PM –
10.00 PM
14
SPONGE
BOB 28,89,600
TOTAL COST FOR 1 MONTH = 77,05,600/-
2 MONTHS = 1,54,11,200/-

25. MEDIA PLANNING FOR 5 STAR IN
POGO
DAYS COST/10
SEC
COST X 8.6 SPOTS SLOTS PROGRAM TOTAL
COST
WEEKDAYS 1800 15,480
488 SPOTS
FOR
(2.00 PM –
5.00 PM)
5
(7.00 PM –
10.00 PM)
11
BOB THE
BUILDER,
OSWALD,
PINGU
49,53,600
WEEKEND
S
1800 15,480 1 MONTH 2.00 PM –
5.00 PM
7
7.00 PM –
10.00 PM
14
BOB THE
BUILDER,
OSWALD,
PINGU
26,00,640
TOTAL COST FOR 1 MONTH = 75,54,240
2 MONTHS = 1,51,08,480

26. AD IN THEATRE

27. TVC IN CINEMAX
Cinemax - Eternity Mall, Thane 10 LAKHS/MONTH
Cinemax - 101 Growel’s, Kandivali (E) 10 LAKHS/MONTH
Cinemax - Infiniti Mall, Versova 10 LAKHS/MONTH
Cinemax - R Odeon Mall, Ghatkopar 10 LAKHS/MONTH
Cinemax - Sion 10 LAKHS/MONTH
TVC IN 5 CINEMAX FOR 2 MONTHS = 1,00,00,000/-

28. HOARDING

30. HOARDINGS
• HOARDING IN RAILWAY STATIONS
- BORIVILI STATION - 20 LAC / 2MONTHS
- ANDHERI STATION – 15 LAC/2 MONTHS
- DADAR STATION – 37 LAC/2 MONTHS
- CHURCHGATE – 30 LAC/2 MONTHS
- ----TOTAL COST:- RS- 1,02,00,000/-

32. TRAIN
• 1 FULL TRAIN OF 12 COACH :- 4 LAC/ MONTH
SO FOR 2 MONTHS = 8,00,000/-

33. Budget
• Magazine:- 11,60,000/-
• Radio:- 76,31,200/-
• Tvc:- 15,47,79,360/-
• Hoardings:- 1,10,00,000/-
• Theatre:- 1,00,00,000/-

34. TOTAL COST
18,45,70,560/-