2. Dine 16 feet below sea level at , unique
undersea restaurant.
Marvel at 180° views of reef and marine life,
sip champagne cocktails– the world's first all-
glass, undersea restaurant.
It provides facilities for private parties.
It is encased in transparent acrylic roof.
3.
4.
5. METHOD OF ENTRY
• Licensing:
– Licensor: Conrad hotels and resorts
– Licensee: Souza Lobo
• The concept of ‘Ithaa Maldives’
7. • Tremendous opportunities for growth.
• Because of its unique dining experience , the demand will
be much high.
• People will have to book the table at least 14 days in
advance .
• We are planning to open 2 more such kind of restaurants
in the other parts of the world.
• The Government of India’s “Incredible India“ destination
campaign and the “Atithi Devo Bhavah “ campaign have
also helped the growth of international tourism.
• Ithaa has a seating capacity of only 30 customers and
our capsule has a seating capacity of at least 50
customers.
8.
9. • Goa attracts many vacationers during
the summer months of March through
June and December.
• A large percentage of tourist population
are vacationing singles, here to socialize
and be entertained.
• Morgance will be a hotspot for such
people.
10. PRICING STRATEGY
SKIMMING:
The prices will be higher than a five star
deluxe restaurant .
• REASONS
• Ithaa enjoys a monopoly in the market.
• High disposable income.
11. STRENGTHS
1. Location.
2. Quality.
3. Best chefs available.
4. Exotic dinning experience.
WEAKNESS
1.Only limited value added
services
2.High maintenance cost.
OPPORTUNITIES
1.Rising income.
2.Natural and cultural diversity.
3.Government support.
4.Potential for growth.
THREAT
1.Natural calamities.
2.Increase in airfare.
SWOT
12. POLITICAL
1.Rules and Regulations
2.Laws regarding labour
3. Health regulations.
ECONOMIC
1.High purchasing power
2.Foreign income
SOCIO-CULTURAL
1.Demographic
2.Lifestyle changes
TECHNOLOGY
1. Advanced technology.
2.Online booking
services
PESTEL
