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Michael Porter’s
Five Force Model
Potential
             Entrants




             Industry
Suppliers                 Buyers
            Competitors




            Substitutes
Mobility




Supplier    Segment
                         Buyer Power
Power         Rival




            Threat of
           Substitutes
Airline
        Industry




OPEC     FMCG       Telecom
                     Sector




       Cola Based
         Drink
Identifying & Analyzing
             Competitors

• Strategies
   Strategic Group

• Objectives
   What do they Seek?
   What drives them?
Identifying & Analyzing
             Competitors

• Strengths & Weakness
   Share of market
  Share of mind
  Share of heart
Identifying & Analyzing
             Competitors

• Selecting Competitors
   Strong versus Weak
  Close versus Distant
  Good versus Bad


• Selecting Customers
Chapter 9 dealing_with_competitors

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Chapter 9 dealing_with_competitors