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Similar to Chapter 9 dealing_with_competitors
Similar to Chapter 9 dealing_with_competitors (20)
Chapter 9 dealing_with_competitors
- 2. Potential
Entrants
Industry
Suppliers Buyers
Competitors
Substitutes
- 4. Airline
Industry
OPEC FMCG Telecom
Sector
Cola Based
Drink
- 5. Identifying & Analyzing
Competitors
• Strategies
Strategic Group
• Objectives
What do they Seek?
What drives them?
- 7. Identifying & Analyzing
Competitors
• Selecting Competitors
Strong versus Weak
Close versus Distant
Good versus Bad
• Selecting Customers