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web marketing
web marketing




   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing

   I. yesterday and today




   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing

   I. yesterday and today
    II. usability vs. creativity




   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing

   I. yesterday and today
    II. usability vs. creativity
     III. useful tools



   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing

   I. yesterday and today
    II. usability vs. creativity
     III. useful tools
      IV. build it up


   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing

   I. yesterday and today
    II. usability vs. creativity
     III. useful tools
      IV. build it up
       V. see you in the future

   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing



                     I. yesterday and today
                      II. usability vs. creativity
                       III. useful tools
                        IV. build it up
                         V. see you in the future
   web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools




       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools




       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

                     WEB DEVELOPMENT




       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

                     WEB DEVELOPMENT

                         What?




       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

                     WEB DEVELOPMENT

                         What?
                         Why?




       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

                     WEB DEVELOPMENT

                         What?
                         Why?
                         How?



       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

                               identity

          image                                    net work


                           company
  brand                                                        products




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools


                              distribution
            sales                                     ser vices




                                 aims                               info
  loyalty




            workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools


research




           workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools


collection




         workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools


campaigning




        workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

web
www.lacoste.com




         workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

web
tools for myspace




          workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

web
facebook




           workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

web
t witter (fake)




           workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

web
you tube




           workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

promotion
newsletter




             workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools

below the line
events




         workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools




                      consumer


       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools




                            user


       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
III. useful tools




                       prosumer

       workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

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Webmarketingiii

  • 2. web marketing web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 3. web marketing I. yesterday and today web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 4. web marketing I. yesterday and today II. usability vs. creativity web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 5. web marketing I. yesterday and today II. usability vs. creativity III. useful tools web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 6. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 7. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 8. web marketing I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 9. web marketing III. useful tools workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 10. web marketing III. useful tools workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 11. web marketing III. useful tools WEB DEVELOPMENT workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 12. web marketing III. useful tools WEB DEVELOPMENT What? workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 13. web marketing III. useful tools WEB DEVELOPMENT What? Why? workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 14. web marketing III. useful tools WEB DEVELOPMENT What? Why? How? workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 15. web marketing III. useful tools identity image net work company brand products workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 16. web marketing III. useful tools distribution sales ser vices aims info loyalty workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 17. web marketing III. useful tools research workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 18. web marketing III. useful tools collection workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 19. web marketing III. useful tools campaigning workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 20. web marketing III. useful tools web www.lacoste.com workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 21. web marketing III. useful tools web tools for myspace workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 22. web marketing III. useful tools web facebook workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 23. web marketing III. useful tools web t witter (fake) workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 24. web marketing III. useful tools web you tube workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 25. web marketing III. useful tools promotion newsletter workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 26. web marketing III. useful tools below the line events workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 27. web marketing III. useful tools consumer workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 28. web marketing III. useful tools user workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
  • 29. web marketing III. useful tools prosumer workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009