he B2B martech landscape has never been more complex or dynamic. No matter the role, marketers face myriad “unique” challenges in this fast-paced, ever-changing environment. In this session, Daniel Incandela, a marketing industry veteran and 4x CMO, will share the gift of hindsight - marketing tips and insights to help navigate your marketing career while maintaining your sanity.

1. Deliver moments that matter.
The gift that
keeps on giving
Marketing advice from a 4x CMO

2. Deliver moments that matter.
Non-profits to sports &
entertainment to SaaS
A little about me
Degree in
Anthropology
Storytelling and digital
strategy is at my core
SaaS revealed something I
love: Branding & leading teams
��

3. Deliver moments that matter.
SaaS Background

4. Deliver moments that matter.
Key Data
Revenue
$10M to $400M
Industry
Martech and Digital Transformation
Team size
10 - 85
Global
US, EMEA, APAC, LATAM
Number of Rebrands
8

5. Deliver moments that matter.
Favourite brands

6. Deliver moments that matter.
Favorite Books

7. Deliver moments that matter.
10 things I wish
I knew when
starting out

8. Deliver moments that matter.
You actually
have 2 teams

9. Deliver moments that matter.
It all starts
with messaging

10. Deliver moments that matter.
Everyone is
a marketer

11. Deliver moments that matter.
Marketing is
a blend of art
and science

12. Deliver moments that matter.
Brand the
marketing
team

13. Deliver moments that matter.
Let go of
the ego

14. Deliver moments that matter.
We are here
to serve

15. Deliver moments that matter.
But, marketing
is not an
assembly line

16. Deliver moments that matter.
If you’re not having
fun in marketing,
something’s wrong

17. Deliver moments that matter.
Time is
finite

18. Deliver moments that matter.
Let go of
the ego
Everyone is
a marketer
Marketing is a
blend of art
and science
It all starts
with messaging
We are
here to
serve
Brand the
marketing
team
But, marketing
is not an
assembly line
You actually
have 2 teams
Time is
finite
If you’re not having
fun in marketing,
something’s wrong

19. Deliver moments that matter.
Thank you!
Daniel Incandela
daniel@reachdesk.com