1. Designing Web Sites for Small Business
Visitors are leaving your homepage, customers are getting frustrated and clicking away and your web site is not getting the attention
it badly needs. What could be a problem in your website may not be known to you. Having the right diagnosis, it can be fixed with
the right balance of design innovation and functionality for all users.
The main concern for small business websites is to work under a restricted space of options and still provide the a good amount of
design innovation and functionality for visitors and customers. All your revenues would be directly based on input traffic so you
need to build something that can generate a steady input stream of visitors on a daily basis. Depending upon the requirements, it
might seem like a difficult task but all of these goals can be easily achieved as long as you use the right tips and techniques.
Understand first your specific product and its component customer base before planning the requirements of the website. An IT-
based website would be hugely different from the layout of a more commercial venture, such as office furniture. The main criterion
is to identify the product features and customer objectives and designing the website based on those key points.
It could include product descriptions, images, videos and handling instructions all as part of different subcategories within the site,
which can be extremely useful to the customer. Website maintenance is essential for keeping your website fresh, clean, attractive
and up-to-date. Employing the art of designing websites for small businesses which are easily-maintained and updated may well be
the answer to your problem. SEO-Friendly websites with new lead sources and better rankings have authority and are fast to climb
up on to Google pages, making your website visible and reputable on your particular niche. Opt for custom-built web sites that meet
your specific requirements, attractive and easy to navigate with powerful and easy to use systems, technically-sound and compatible
with all devices especially mobile.
Promotion through blogs and social networks along with the option to share content through feeds can map your site on the social
cloud. Small and refined design touches and frequent updates are other options that can make small business websites flourish in
terms of user traffic.
Your site should be dealing with a lot of user-based actions and interactions in different forms so you have to make the entire
procedure simple and hassle-free. In case of client subscriptions, you may want the username and password to be given in a specific
format; you should mention it in the registration form itself. The users should be able to access the site in a fairly simple and quick
manner. Strong authentication checks must also be put in place so that the data of properly registered users is not compromised based
on malicious and unauthorized access from external third-parties.
Content-based websites can also suffer in the rankings and revenues if they are not properly optimized to improve their positions
across major search engines. Some of the most common techniques for SEO practices can involve addition of keywords to the meta-
tag of the site so it is easy to pick up for crawlers. You can also provide keyword-rich content that is viable to your customers and
promote it across multiple social channels to generate an increase in rankings. Furthermore, a web strategy will help your company
get the most out of the entire web, not just a web site. When you have a good web design along with good strategy, it’s quite easy for
prospective clients to trust your company.
If they’re able to see a professional-looking website with informative content, they’re more likely to check out what you have to
offer. Thus, you’ll be significantly increasing your online traffic because all the users that are interested in the kind of products you
sell will now visit your site often due to its high-quality design. If you’re able to create a truly amazing layout, customers will stay
longer on your site; people may even prefer your website than that of your competitors - which means you’ll be getting more sales
and promotion opportunities for your company posing a higher return on investment.
Digital Organics: www.digitalorganics.com.au - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800