2. WinkBall Video Content
WinkBall digital content provides the digital marketplace in the UK with video interviews
and video content creation services to connect citizens, government and business.
To engage with the public and businesses to ensure effective communication, digital
delivery needs to harness the emotional power of video.
When shifting to online channels, it is vital that businesses harness video: for its
efficiency of communication, rich expression of ideas, and its accessibility via channels
such as mobile, internet and interactive TV.
2 Made in Britain
3. WinkBall Video Content
WinkBall is the British video network that specialises in capturing the public’s passion at
events - as they happen - and providing vox pop and video services to clients worldwide.
Now the UK’s no. 1 video website, WinkBall’s interactive Video Walls, Blogs, Forums and
Messaging technologies create the ultimate online presence by engaging with the people
who truly matter.
This provides a dynamic, mass media, social and participatory experience to connect
with the public and targeted communities.
3 Made in Britain
4. WinkBall Video Content
Services include vox-pop creation, consumer interviewing, market research, event
coverage, video reporter hire, and business and product videos.
Right now, the emotional power of video is a vital part of any organisation’s interaction
with its in-house and public users.
WinkBall is the only company in the UK that specialises in crossing the real-world and
digital marketplaces.
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5. WinkBall Video Content
Use WinkBall’s branded reporter network to engage clients, interview supporters,
distribute merchandise and communicate with citizens.
This unique interaction with the people that really matter to your organisation delivers
valuable video assets for your flexible use in a way no one else can.
Relevant events WinkBall has covered include: national campaigns including Faces
for the Forces: to collect 1 million goodwill messages for the troops, joined by David
Cameron, Nick Clegg and Ed Miliband.
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6. Summary
• For business to innovate in a new and effective manner, it is important that they have
access to the creation of video content & video services.
• WinkBall captures, edits, digitally processes and hosts all video on a powerful and
highly interactive technology platform.
• WinkBall has over 300 video reporters ready to cover your events and support your
marketing objectives.
• WinkBall video reporters undertake more interactions between citizens and government
than any other UK business. Since its launch in August 2009, WinkBall has interviewed
over 3 million people at over 5,000 events.
• Branded vox pops, video walls, video reviews, event montages and virals drive Search
Engine Optimisation and creates compelling content for your online and social media
communities.
• WinkBall offers agencies and their clients a unique space for 360 degree, offline meets
online viral marketing.
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7. Services to Government Agencies links
National Digital Leaders Conference 2011
Transport for London: Cycle Hire Launch
Mayor of London: State of London Debate
London Development Agency / London
Organising Committee of the Olympic
and Paralympic Games: London
Ambassadors Recruitment Day
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8. Services to Government Agencies links
continued
Labour Party Conference: 2011
Conservative Party Conference: 2011
Liberal Democrat Party Conference: 2011
Kent Council Conference: Applying
Technology in the Public Services Nationally
Please note: A web connection is required for the links above
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9. Services to Industry Links
Olympic Team GB / Telegraph: video diaries
Marketing Week Live: Olympia
Viewtalk
Faces for the Forces, a national campaign
to collect 1 million goodwill messages for
the troops, joined by David Cameron,
Nick Clegg and Ed Miliband.
Do You Know Who You’re Voting For?
London Loves Business
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