Henk Van Niekerk from AOL's presentation from the Digiday Programmatic Summit in Rome - November 11, 2015.

1. IMPROVINGQUALITYIN
PROGRAMMATIC:
A5STEPSUMMARY
HENK VAN NIEKERK | HEAD OF PUBLISHER PLATFORMS, INTERNATIONAL

2. 5. Prediction:
transparency
1. Advertising creative
2. Third party data
3. Viewability
4. Content & Audience
IMPROVE QUALITY IN 5 STEPS