Neil Chase and Todd Sawicki will moderate this interactive session in which they discuss with attendees the five pain points publishers face today. Moderators: Neil Chase, former svp, editorial, Federated Media @chaseneil Todd Sawicki, former CRO, Cheezburger @sawickipedia

1. Todd and Neil Present
The Conference:
Driving You to Drink
Digital Publishing Summit
Spring 2013

2. Todd Sawicki
@sawickipedia
Neil Chase
@chaseneil

3. Had to mention…

4. Rules
Drink every time one of the following words describing a publisher pain
(Inspired by the Official Conference Agenda)

5. This is you on Tuesday

6. Swag
(every time you grab a piece - drink)

7. Double Shot Special: Oreo

8. Mobile
(as in mobile advertising, mobile
monetization, mobigeddon)

9. Private/Privacy
(as in private exchange, marketplace; also
can include privacy and cookie discussions)

10. Premium
(as in premium advertising, premium
publishers, premium inventory)

11. Real Time*
(as in real time marketing; includes RTB)

12. Engagement
(as in engage your audience;
engaging brands, customers)

13. Programmatic
(as in programmatic buying;
includes programmatic guaranteed)

14. Native
(as in Native Advertising;
synonym “Content Marketing”)

15. Todd Sawicki
@sawickipedia
Neil Chase
@chaseneil