i-flapp - your space,any place

1. Corporate Presentation

2. Presentation Content
1. Executive Summary
a) About the i-Flapp
b) About the Management
2. Market Trends and Demand
a) Problems Today
b) Our Solutions
c) Technology
d) IP
e) Products
3. Flash Drive and Computer Markets
a) Flash Drive and HDD Market Size
b) Netbooks, Laptops and PCs Market Size
4. Business Model and Projects
a) Our Business Model
b) Projects
5. Our Competitive Advantage
6. Future Roadmap
7. Conclusion

3. The Company
i-Flapp Technologies Pte Ltd has 35 employees in Singapore and India.
i-Flapp products brings about a new paradigm in portability and efficiency solutions.
Company
i-Flapp Technologies also provide Independent Solution Vendors (ISV) capabilities to deliver the
world’s most trusted and innovative solution
1. Leading World Class and Paradigm Shifting Technology with breakthrough in
Portable Applications
Our Unique 2. Unique breakthrough technology in making premium high value applications
Sustainable portable
Advantages 3. The ability to unclutter, clean and secure your PC making it faster and more
efficient
4. Robust anti-piracy protection techniques to prevent duplication of software.
Patented AppsD technology which will enable applications, desktops and
Technology emails to be carried on Portable Storage Devices.
Ongoing Development to bring this platform to any OS or devices

4. The Company and Management Team
Ravi co-founded numerous businesses in India, Singapore, Malaysia, China,
Australia and others.
Ravindran Govindan
Ravi is the Chairman of Mercatus Capital, a private equity venture firm
Chairman & Co-Founder
specializing in the emerging technologies, bio-tech, IT, retail and energy
industry. Mercatus Capital funded i-Flapp.
Sunder has a Bachelor's degree in Eng. (Electronics and Telecommunications).
He has close to 20 years of experience in the Semiconductor and Electronics
Sunder Mani
industry, with significant international expertise in all critical aspects of R&D,
CEO & Founder
management, operations,
sales and marketing.
Adi has a B. Tech in Computer Science, been with IT Industry around 9 years
working with CMC and Siemens before co-founding i-flapp and has been working
Adi Narayana Vemuru on products from concept stage till market covering domains like Real Time
CTO & Co-Founder Systems, Process Automation, SCADA, Portable & Mobile Storage, On-Demand &
Cloud Computing using MS technologies. Adi has been pivotal in laying out the
Technology Road Maps to realize business vision of i-flapp for enabling on-demand
computing solutions from any portable storage device.
Ashton holds a B.Comp (Computer Science) from the National University of
Ashton Soh Singapore and a Masters in Strategic Business/IT.
Sales Director He has 8 years of strategic sales experience handling corporate and private clients
across global regions. His vast experience spans across Tech, Banking, Investment
and Trading industries.

5. Problems Today
× Non Accessibility and Non Portability
Applications once installed cannot be moved to another computer and will need
reinstallation. High value applications (Apps you need to pay) are not portable.
× Slow PC
Installation of applications will frequently slow down PC as registries are corrupted after
more installations and permanent writes to system files.
× Software Piracy
In some regions, software piracy is rampant and illegal copies of installation discs are
readily available.
× No Personalisation
When using shared PC or common PC, there is a lack of personal profile, files and
applications.
× Viruses are prevalent
Anti-virus software are being installed in personal computers protecting
the pc, however portable devices are not protected from viruses.

6. Our Solution and Benefits
 Make High Value Applications Portable
Enables users to carry all applications conveniently on all external storage devices
(thumb drive, hard disk drive, SD card)
We can make high value applications portable!
 Clean Computing AutoCAD Photoshop MS Office
Have a clean and easy maintenance PC with our solution, without needing to install
applications directly into PC and installing into portable devices. Only temporary
writes to system registry and system files.
 Anti-Piracy
Offers strong copy protection for independent software developers to curb piracy
 Non traceable forensic data
With our security erase module. All your data will be wiped out totally making
forensic untraceable.
 Anti-Virus Capability
With the ability to install anti-virus applications into the portable device. This can help
protect the portable device from any malicious viruses and potential corruption of the
portable device data.

7. Our Core Technology – AppsD: Application on Demand
Install application
App Environment AppsD is our Core Technology patented as
Snapshot
“A method for executing an application
from a portable storage device”
Capture App
Interface
Launch App
Interface
AppsD Engine
Safe Remove
Interface
Apps-D Data
Store

8. Intellectual Property (IP)
AppsD is our core Intellectual Property. AppsD holds the ability to execute an
application from a portable storage device. With AppsD technology, we are able to
bring about applications on the go and seamless integration for application launching
Granted Patent
Capture
 A method for executing an application from a portable storage Device
Environment
device
Patent Pending
Anti Piracy
Capture
Interface for
AppsD
 Method of capturing Application related files & directories Application
the
Environment
application
 Method of capturing Application related registry info
 Method of capturing Application dependencies & environment
 Method of streaming Application over cloud
Engine Patented
 Method of controlling licensing of Application on the cloud Safe Remove Launch the
traces of App/device
App/Device any
after usage Windows PC

9. Our Product
Based on AppsD, i-Flapp created
i-Mapp -Your Personal Companion
Features of i-Mapp Benefits of i-Mapp
o Carry multiple Mail Clients & Mail Profiles (e.g. o Personalise users’ storage device into your Personal
Outlook, Lotus Notes, etc) Companion
o Carry various MSI based Applications (e.g. MS Office, o Use your applications anywhere you go
MS Project, etc)
o Bringing convenience and effectiveness to access your
o Personalize your Internet Explorer & Firefox profiles data and applications anywhere, anytime
(including favorites, history, & cookies)
o Carry your Desktop & My Documents securely and o Mass affordability to ensure a low cost ownership
safely
o Be always In Sync Any Where, Any Place o Ease of Usage with user-friendly features

10. Features of i-Mapp
Backup and Sync
Anti-Virus Office Suite
Intelligent Devices
Emails Data Encryption
& Client & Security
Personal Desktop
i-Flapp Platform
Captures
User Patterns and Feedbacks
Creates
Next Generation Specialized Information Product

11. How does it work…
2) Now launch them onto any PC
1) Setup and install needed
and start working as if it were your own!
apps and data:
4) Re-sync automatically to allow you to 3) Once done, save your settings
continue with your work! and click safe remove.

12. i-Mapp Professional Edition
Upcoming Product Launch
All MSI Installer
Applications
i-Mapp Pro - Your Ultimate Personal Companion
Unique Features of i-Mapp Pro
o Carry ALL Windows based Applications to enable mobility.
o Brings about clean computer by enabling all apps to be installed in your portable device
o Platform Independence regardless of Operating System
o Enables application access on LAN/VPN/Network through clients server model and
sharing apps on public/private clouds
o Exclusive APIs for ISV to integrate their applications with i-Flapp

13. my-Cloud with i-Mapp solution
i-Flapp can create the next buzz in the retail market with the following solution…
Desktop Profile
+ Sync Files +
Applications
Sync to my-Cloud
Online Sync to Cloud and back
to PC once changes is made
Sync to i-Mapp
Home PC
Common PC with i-Mapp
Revenue Model – i-Mapp – Per license or Yearly license
my-Cloud – Monthly Subscription

14. The Market – Our Potential

15. Market Size for USB Flash Drives and Portable Harddisk (HDD) is
increasing at a modest rate, we expect increase in usage due to the price
reduction in cost and increase in capacity.
USB Flash Drives Market Portable Harddisk
Size (millions) Drive (HDD) -
300 (millions)
300
250 222240 14.4
15 12
200 173
USB Flash 9 Portable
150 130 10
Drives 6 Harddisk
100 80
Market Size 5 Drive
50 (millions) (HDD) -
0 (millions)
0
2008
2009
2010
2011
2005
2011
2007
2008
2009
2010
Source: Global Sourcing Report: USB Flash Drives, Global Sources, July 2008

16. Market Size for PCs, Laptop and Netbooks are still increasing with
Netbooks hitting a 103% increase in sales in 2009
The potential for all Computer users adapting i-Flapp Technology is HUGE
Netbook, Laptop and PC Markets (Millions)
350
300
250
200 Netbook
Laptop
150
PC
100
50
0
2008 2009 2010
Source: DisplaySearch’s new Q4’09 Advanced Quarterly Notebook PC Shipment and Forecast
Report

17. Why the Netbook market?
1) Netbooks offer portability to many users because of it’s size and
weight.
2) However Netbooks are slow and do not offer great capacity of
storage
3) i-Flapp offers a unique and complementing solution to bring about
installing applications on a portable device such as a thumbdrive and
brings about speed and uncluttering of the Netbook operating
system
This also applies to the whole PC and laptop markets

18. Most Viewed EzineArticles in the Computers-and-Technology:
Mobile-Computing Category (60 Days) – 29th Dec 2009
How to Make Your Laptop Faster - Easy Instructions to Speed
Up My Laptop in 3 Simple Steps!
1) Check the RAM
2) Defragment your laptop's hard disk
3) Run a good registry cleaner (Instead of doing this why not
avoid corrupting it in the first place by installing applications on a portable
device)
Source: http://www.ezinearticles.com/?How-to-Make-Your-Laptop-Faster---Easy-Instructions-to-Speed-Up-
My-Laptop-in-3-Simple-Steps!&id=3105518

19. Potential Markets
3 Verticals
Clean Computing Portability ISVs
Personal Computers USB Thumbdrive Independent
Software Vendors
Laptops Memory Cards
Netbooks External HD
Mobile Phones
Digital Cameras

20. Other Potential Markets
Banking Airports
Insurance Telecom
Finance Sector
Gaming Hotels
Schools
Healthcare
Entertainment
Gaming Cafe

21. Business Model and Projects

22. Business Licensing Model
There will be 3 different licensing model which we will implement.
a) OEMs/Distributor/Reseller Channel
b) Online/Retail Channel
c) Independent Software Vendors (ISV) / Developers Channel
OEM/Distributors/Resellers Online / Retail ISV
Trial Version Full Version Trial Version Full Version Trial Version
Activation for Registration key Online Purchase from Download Site NRE from ISV
Key link back to OEM for Royalties Revenue Share with Download Site Licensing Deal with ISV

23. Business Models for i-Mapp
There are four different business model
1) OEM Branding
We are actually tying up with OEM manufacturers (Big Brands) of thumbdrives or external hard disk drive.
How we approach is that we have have a price and quantity arrangement with them. We will be selling
them software and they will pay us upfront in terms of the licensing cost. We also have two pricing in terms of
licensing.
a) One time license b) Recurring Yearly license
In this model, the brand that they will be selling is under their own brand and powered by i-Flapp. We are
using this model in our China market where we have teamed up with a leading and major electronics
devices manufacturer.
2) Co-Branding
We tie up directly with some local manufacturers and co-brand it with them. We also sell the license directly
to them but this will be done more in a consignment basis where we will also be handling part of the sales
and marketing for the hardware. We also work on the same pricing model a) One time license b) Recurring
Yearly license
3) Agent Branding
If you would like to brand it under your own brand and OEM the product itself, we can also do that. This
model is done with our Malaysian partner where they have OEM the product and branded the software
under their own name. They will be selling the software together with a thumbdrive as a product.
4) Direct Software
We can also do a direct software sale to our agents and they will market and distribute it on their own via
their own marketing channels. This will be a direct licensing sale to our agents and purely a software sale.

24. Business Models for ISV (Independent Software Vendors)
For ISV, we are working with them on a project basis based on two portions.
1) NRE (Non-Recurring Engineering Cost)
For this portion we will be looking at the complexity of the porting of the applications and any extra
requirements which the ISV will need. We also have a customer engagement process where we will
do a full scale demo for the client once they are interested to go ahead with the project.
2) Licensing Cost
For the second portion, we will look at licensing our engine to ISV. This fee can be in the form of a
one-time fee or a recurring yearly fee. Our US project is currently using this model.

25. Healthcare Market
US Project – Security, Fraud Prevention and Unified Database
Background
i-Flapp Technologies is providing Physicians and Pharmacists with the ease of having electronic
records shared in a global space.
Benefits
1) Security
2) Fraud Prevention
3) Unified Database
Solution overview for Phase I and i-Flapp Capabilities
3) Upload to Centralized Server
2) Extracts Electronic Record
Biometric Device
i-Flapp Plug-in Device 3rd Party EMR
1) Authenticate Physician and verify Patient Enables
-Device Drivers
-Extraction Application
-Upload Application

26. Healthcare Market
US Project
Solution overview for Phase II
Every single person in the United States to carry a portable device of their health record.
Patient Personal Profile Device - A secure way of holding the patient’s personal healthcare
profile and some applications to view the patient’s information on any PC.
Benefits
1) Carry your own health records
2) Secure
3) Easy sharing of information with other physicians

27. Healthcare Market
US Project
Sales Potential
Total of 304 Million Licenses by 2013
Phase 1
600,000 Physicians, 800,000 Pharmacists and 2.6 million other users and all users will be having
one i-Flapp plug-in.
Total number of potential licenses for Phase 1 = 4 Million licenses
Phase II
300 Million population in US will have to adopt carrying of their personal health records on a
Patient Personal Profile Device
Total number of potential licenses for Phase II = 300 Million licenses
Potential to move this capability to ANY other projects in the
Gaming, Entertainment, Software Development and other similar
projects in all countries to carry applications

28. OEM Market
Aigo Strategic Partnership
Background
i-Flapp Technologies Pte Ltd is partnering Aigo in 3 different models.
1) Put i-Mapp into Aigo Device
2) Creating Aigo Store
3) i-Mapp Pro and Aigo USB Plus Technology – 6 times the transfer speed of normal USB 2.0
Benefits
1) Aigo’s Intelligent Device
2) Aigo Store and User Feed Platform
3) Unique Solution with Intelligence and Speed to customers
Solution Overview
i-Mapp Pro Aigo’s USB Plus Intelligent and High
Engine + Technology Speed Solution

30. OEM Market
Seagate Project
Background
i-Flapp Technologies Pte Ltd is working with Seagate to launch a revision of their portable drive called
black armor.
Benefits
1) i-Mapp will reside in the USB flash drive in the connector
2) Secured and Encrypted Data
3) Use with any external hard disk and get full functionalities
Solution Overview
Flash storage in USB Connector

31. Healthcare Market
mPACS – Mobile Picture Archiving Communication System
Background
i-Flapp is working with Pellucid Networks to bring about the next generation mobile PACs. With our
solution, we are able to bring about the viewing, reporting, printing and CD writing to any personal
computers in the hospital.
Features
1) Secured Mobile Viewing
2) Secured Mobile Reporting
3) Secured Mobile Printing
D
rA
4) Secured Mobile CD Writing
Benefits
1) Reduce waiting time for Patients Any PC
2) Increased efficiency for Healthcare workers
3) Increased ROI Viewer CD Writing
4) Reduction in infrastructure cost
Reporting Printer

32. Telecommunications Market
Ubiqsurf - Mobile Internet Data Card
Background
i-Flapp Technologies Pte Ltd is tying up with a telecommunication company to empower the mobile
internet device (Micro SD slot) with i-Flapp platform. This will not only carry the internet connectivity
application but also include all the applications and utilities which i-Flapp platform provides.
Benefits
1) Carries the connectivity application directly – do not need to install on local pc
2) Save and Resume your internet session
3) Carry all your Instant Messaging settings and history
4) Carry your social network clients
5) Backup software, anti-virus, office suite capabilities
Solution Overview
Anti-Virus
Backup Utility
Office Suite
Encryption and Security
Emails
Internet Connectivity App

33. Telecommunications Market
Mobile Office Project (Malaysia)
Background
i-Flapp Technologies Pte Ltd is providing AVP (Sea) Sdn Bhd with a solution to carry anti-virus software
and office suites in a portable device. This solution will protect the portable device from any malicious
virus or worm. Security and duplication of software is also taken care of in this project.
Benefits
1) Protects your Portable Devices
2) Ability to protect and scan your PC
3) Carry your suite of office applications and portable applications
4) Latest virus definition updates
Solution Overview
Protects
Protects

34. Finance Market
i-Count Project
Background
i-Flapp Technologies Pte Ltd is teaming up with EasyAccounts to incorporate accounting packages into
portable devices. This solution will allow SMEs to carry their accounts convenient and securely
everywhere they go and view their accounts at anyplace, anytime.
Benefits
1) Mobile Accounting
2) Secured and Encrypted Data
3) Cost Efficient
Solution Overview
Accounting on the GO

35. Aviation Market
AirAsia
Background
i-Flapp Technologies Pte Ltd is teaming up with AirAsia to showcase our product in their MegaStore.
They have 24 million members in their database and 20 million unique visitors to their site every
month.
Benefits
1) Longest Business Hours – 24/7, 365 days a year
2) Low Operating Costs
3) No Risks & Large opportunities with wide Market Reach
4) Largest Return of Investment (ROI)
Solution Overview

36. OEM Market
USB Portable Storage Devices Manufacturer
Background
i-Flapp Technologies Pte Ltd is in also in active discussion with leading USB portable devices
Manufacturers to incorporate our products in their devices directly.

37. Retail Market
CNET Download.com / Clickbank.com / Tucows.com / i-Flapp Shopping Cart
Background
We are in talks to partner with various Online Software Downloads portals with a revenue share
model to put i-Flapp’s product in the online retail space in their portal.

38. Our Competitive Advantage

39. Our Competitive Advantage
Comparison between i-Flapp and Vmware ThinApp
Vmware is the global leader in Business Infrastructure Virtualization. In
2008, the company’s revenue is in the region of $1.8 Billion. Thinapps
is the desktop virtualization tool for installing applications on a
portable device.
Major Comparison i-flapp Vmware ThinApps
Markets Retail and Corporate Only Corporate
Infrastructure Individual and Client Client Server
Server
Security Encryption and log in None
profiles
Portability Applications, Mails, Desktop, Applications only
My document
Cost USD24.99 (Online) USD5000 for 50
<USD10 client licenses (Min.)
(OEMs and ISV)

40. Our Competitive Advantage
Our Patented Technology – AppsD allows us to gain a competitive edge over our competitors
Major Features i-flapp Vmware Ceedo U3 Mojopac
Thinapps
Device All External All External USB Devices and Sandisk USB USB Devices
Compatibility Devices Devices HDD Devices and HDD
Operating All Microsoft OS, Microsoft OS Microsoft OS Microsoft OS Windows XP
Systems including Win 7
and Servers
Applications All Apps All Apps Apps listed in U3 Developed Selected Apps
Supported Ceedo Applications
(For i-Mapp Pro)
Directory
Application on
Cloud Comp.
Mail
Synchronization
Multiple User
Profiles
Security and
Encryption

41. Our Roadmap
v3.0 All OS Support
v2.0 All Applications
Product Range
v1.0 All Windows Apps
Beta
v2.0
Q4’09 Q1’10 Q2 Q3 Q4 Q1’11 Q2 Q3 Q4
Year
(Start of Quarter)
We are not limited to any one operating system;
We are compatible with popular applications;
We are constantly optimizing our performance and features.

42. In Summary
i-Flapp Technologies brings about convenience and portability and
improves everyone’s efficiency and effectiveness in computing usage and
everyday lives.
Privacy
Convenience Efficiency
Security

43. Thank you
Please visit us at www.i-flapp.com
“To see a world in a grain of sand, And a heaven in a wild
flower, Hold infinity in the palm of your hand, And
eternity in an hour.” ~ William Blake.