2. Media codes generally have an agreed meaning, or connotation,
to their audience
Conventions are expected ways in which codes are organised in a
product.
5. Two rules in making good logo are:
1. Keep it simple
2. Usability
Designers need to take the limitations of human cognition into
account as wall as the reality of limited working memory
Usability refers to how effectively and efficiently a task can be
complited.
By using learned conventions and patterns a designer can set up
experience the user of journey by being familiar, using predictable
patterns for common controls
6. Example: “Coca Cola”
Frank M Robinson, directors bookkeeper, suggested that “the two
Cs would look well in advertising”
He wanted his name for the new product to have an effective and
dramatic style of its own
It represents:
1. RED: Passion, strength, power, love, energy.
2. WHITE: Innocence, youth, peace, purity, humility. Coca Cola only
have a logo type
