A Comparative Presentation for Three Cosmetic Brands for Three Strata of Consumers (In Visual Merchandising)

1. By:
Bhavya Jha
Deepanjali Rawat
Dibyajyoti Kalita

2. Visual Communication
o Grid layout
oTightly packed shelves
o Local as well as well known brands
oAdditional hanging layers of displays
oGlass shelves
oExtensive use of baskets and holders
oNo POPs or props used
oExtended kiosks for occasion (Rakhi)
oAdditional section for gifts and stationery

3. Lighting
Colour
o No overall colour theme
o Multi coloured because of the large variety of
products
o Walls and floor were white

4. Sound and Scent

5. Visual Communication
o Mixed layout
o Open Back window display
o POPs and signage
o Top lit glass shelves
o Congested
o No seating
o Sectional arrangement of merchandise

6. Lighting
Colour
o White accented with tints of earthy
colours
o Overall subtle feel

7. Sound & Scent

10. Visual Communication
o Closed back window
o Flower shaped prop for “pleasant bloom”
collection
oFrontal & sectional arrangement with a
convenient tilt
oSmall sized outlet but mirrors created illusion of
depth
oSeating arrangement
oBacklit posters of brand ambassadors
oPamphlets with different categories of products

11. Lighting
Colour
oWhite accented with gold
oBeige coloured floor
oBlack furnitures

14. Sound & Scent
o No sound
o Perfume smell towards the right
o Fresh fruity smell towards the left