2. Background Information
Founded October 3, 1887 in Tallahassee,
Florida
1950: Granted University status
FAMU remains the only historically black
university in the eleven member State
University System of Florida.
Marching Band is called the Marching 100
3. Hazing & Death
Band member, Robert Champion was hazed in
an act called “Crossing Bus „C‟”
Beaten by band mates with their instruments,
feet and hands
Champion was found lifeless on bus and
pronounced dead at hospital
13 band members received criminal charges
4. Organizational Response to
Crisis
Band suspended and band director is fired
President of FAMU retires
FAMU insists that they are not responsible for
Champion‟s death
Only FAMU students can play in band
Hired independent board to investigate hazing
allegations
Launched website: StopHazingAtFAMU.edu
5. Media Response to Crisis
Most articles remained neutral and showed
both sides of the story
Roscoe Thompson (FAMU student) had strong
opinion article
Blamed Champion‟s parents for his death
6. Stakeholders Response to
Crisis
Champion‟s parents sued bus company and
university
Students in heated debate over who to blame
Blame university for relaxed hazing policies?
Blame Champion for participating in hazing?
7. Recommendations
Implement stricter hazing policies and follow
through with them
Make sure all students sign anti-hazing pledge
Create “safe place” for students to report
hazing
Random checks on university-sponsored
groups
Yearly anti-hazing assembly required for
freshmen
Holds leaders and coaches responsible
