applause                PHILIPPINES   APRIL 2012                                                   ®smile)skinThe power of...
Message from the GENERAL manager                                                                          APRIL 2012 calen...
Inside THISISSUEsmile)skin                                                      5                                         ...
Make your     business                                                                                                5   ...
Beautiful skin    Color 101:craves gorgeous colors    Create a gorgeous and refreshing nature-inspired summer look with Bo...
Try an easy      fresh-faced      look:      iBeauty      Set       Buy the iBeauty Set* for P1,800 only!       Set includ...
Enjoy botanical goodness with     summer & nature promo*                                                                  ...
Be ready for a                                         radiant summer                                        The smartest ...
what                                                                                                                      ...
w r!  ne rte   a qu                Summer Travel Collection                                                               ...
w r! ne rte                                                                                                               ...
AT     your service                                              GOLDEN RULE CUSTOMER SERVICE                             ...
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
Applause April 2012
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Applause April 2012

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☆ The power of Botanical Effects™ brings big BUSINESS!

☆ NEW GIFTS for Star Consultants

☆ Latest challenge for Red Jackets

☆ Mother's day early surprise treats

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Applause April 2012

  1. 1. applause PHILIPPINES APRIL 2012 ®smile)skinThe power ofBotanicalEffects™brings bigBUSINESSNEW GIFTSfor StarConsultantslatestchallengefor Red Jacketsmothers dayearly surprise treats
  2. 2. Message from the GENERAL manager APRIL 2012 calendar of activities Date Day Activity Venue Time Dearest Beauty Consultants, 3 Tue SsD pacesetter Mkt/Ceb/Dvo/Zam 9 am I am very happy to inform you that we concluded the first quarter of SD MEETING Mkt/Ceb/Dvo/Zam 4 pm 2012 with record-breaking sales and a huge increase in the number MARKET BLITZ Bogo, Cebu 3-8 pm of new beauty consultants. You have just proven to yourself that you 4 Wed executive GUEST EVENT for sds Mkt/QC/Ceb/Dvo/Zam 6 pm can get your Mary Kay business to an explosive start when you put MARKET BLITZ Cainta, Rizal 4-8 pm your heart into it. I would like to congratulate you for this remarkable MARKET BLITZ Dumaguete City 5-8 pm achievement. You are on the right track toward an explosive year and now is the time to challenge yourself to attain higher goals in the 9 Mon KIT SUPPORT Tacurong, Davao del Sur 2 pm coming months. After all, anything is possible when you believe in 10 Tue MARKET BLITZ Lucena, Quezon 4-8 pm ability to achieve your dreams and aspirations. KIT SUPPPORT Cotabato City 3 pm 11 Wed ESSD MEETING Makati 8:30 am April is an exciting month and will certainly mark the beginning of exciting times ahead. executive GUEST EVENT for sds Mkt/QC/Dvo/Ceb/Zam 6 pm market blitz Dasmariñas, Cavite 4-8 pm I am certain that you and your customers have been enjoying the goodness of Mary Kay’s MARKET BLITZ Marilao, Bulacan 4-8 pm latest skin care regimen – the Botanical Effects – because of its great benefits to your skin 12 Thu MARKET BLITZ Lingayen, Pangasinan 4-8 pm and the budget-friendly prices to boast of. What’s even better about this nature-inspired product line this month is that we’re offering more exciting and bigger promotions to help MARKET BLITZ Pagadian City 4-8 pm boost your sales income. This new product line can also help you build a bigger customer 13 Fri ESRS DAY 1 Davao 1 pm base while reaching out to women who in search of a simple and healthy skin care RJU DAY 1 Davao 1 pm regimen. new bc welcome party Mkt/Dvo/Ceb/Zam 6 pm guest event Quezon City 6 pm This month also marks the beginning of a new period for the quarterly Star Consultant Rewards Programs and Local Red Jacket Rally challenge. I urge you to dare yourself market blitz Iligan City 4-8 pm to achieve these sales and teambuilding challenges. These two programs will help you 14 Sat CAREER CONFERENCE MANILA SMX Convention Center 7:30 am-5 pm achieve your Second Quarter sales and recruiting goals. The number of Beauty Consultants ESRS DAY 1 Ceb/Zam 9 am achieving these challenges has been increasing every quarter and so I extend my RJU DAY 1 Ceb/Zam 9 am congratulations to all of you who have worked so hard these past several months. TBC Dvo/Ceb/Zam 9 am Furthermore, April starts the season of the You Can Do It! Career Conference 2012. You ESRS DAY 2 Davao 9 am cannot afford to miss this exciting and informative company event. Get ready to learn a lot RJU DAY 2 Davao 9 am about making your Mary Kay business big and explosive and enjoy special time with your PKW - BOTANICAL EFFECTS Ceb/Zam 2 pm Mary Kay sisters. I encourage you to invite your spouse to attend the event as well. I am GENERAL ASSEMBLY Ceb/Zam 3 pm certain that they will understand their importance and contribution to the success of your beauty guest event Dvo/Ceb/Zam 3 pm Mary business in the conference’s Spouse Class. MARKET BLITZ Cagayan de Oro City 4-8 pm I am also excited to tell the news about the re-launch of our Cebu Beauty Center in 15 Sun KIT SUPPORT Tagbilaran, Bohol 4-7 pm response to the growing needs in the Visayas region. The Center has improved facilities 16 Mon KIT SUPPORT General Santos City 4 pm like the new online ordering kiosk, product display area and experiential room. Your 17 Tue KIT SUPPORT Koronadal City 4 pm customers and guests will surely enjoy the Mary Kay experience in this upgraded facility. 18 Wed NISD DAY 1 Mkt/Dvo/Ceb/Zam 9 am executive GUEST EVENT for sds Mkt/QC/Dvo/Ceb/Zam 6 pm In closing, remember you are an integral part of the “explosion” of our business this year. With your commitment, enthusiasm and hard work, you will be on your way to attaining MARKET BLITZ Solano, Nueva Viscaya 4 pm your big dreams and aspirations while enriching the lives of others. 19 Thu NISD DAY 2 Mkt/Dvo/Ceb/Zam 9 am DEVELOPING OFFSPRING COURSE Mkt/Dvo/Ceb/Zam 9 am Sincerely, TEAMBUILDERS SUMMIT Davao KIT SUPPORT Tuguegarao City Tente Alday 20 Fri LOCAL RED JACKET RALLY Davao 8 am esrs day 1 Mkt/QC 1 pm rju day 1 Mkt/QC 1 pm Mary Kay NEW BC WELCOME PARTY GUEST EVENT Quezon City Mkt/Dvo/Ceb/Zam 6 pm 6 pm said it best 21 Sat CAREER CONFERENCE DAVAO Apo View Hotel 7:30 am-5 pm ESRS DAY 2 Mkt/QC/Ceb/Zam 9 am "Be a giver, not a getter. Seek for the RJU DAY 2 Mkt/Dvo/Ceb/Zam 9 am TBC Mkt/QC 9 am good in everyone and everything. GUEST EVENT Mkt/Ceb/Zam 3 pm KIT SUPPORT Bataan Do at least one good deed every 25 Wed EXECUTIVE GUEST EVENT FOR SDS Mkt/QC/Dvo/Ceb/Zam 6 pm 26 Thu TEAMBUILDERS SUMMIT Manila day, one that you dont have to do." 28 Sat LOCAL RED JACKET RALLY Manila 8 am Please check with your respective Beauty Centers to confirm the classes/activities or when it is rescheduled. APRIL 2012 Beauty All Beauty Centers are open Tuesdays to Saturdays (closed on Mondays and Sundays). Training Rooms in Makati, Davao and QC Beauty Centers may be 3 Tue All Beauty Centers open at 2pm 14 Sat All Beauty Centers open for Center 4 Wed All Beauty Centers open at 2pm Career Conference Manila used on Mondays with advance reservation through Customer Service. 5 - 7 Thu-Sat All Beauty Centers closed 21 Sat Davao Beauty Center closed for in observance of Holy Week Career Conference Davao Schedule Beauty Center Operating Hours: Makati, Quezon City & Cebu: 11am - 8pm • Davao & Zamboanga: 10am - 7pm 9 Mon Corporate Office closed for Araw ng Kagitingan 28 Sat Last day for ordering of BCs up to DIQs 30 Mon Last day for personal orders of SDs2 applause april 2012
  3. 3. Inside THISISSUEsmile)skin 5 Smile! boost your business with botanicals The new Mary Kay Botanical EffectsTM brings more opportunity and more new customers, creating new sales for your Mary Kay business. 13 HOT TREATS for TEAM BUILDERS Join the team building10 challenge this quarter SUMMER giftS and have the opportunity for star consultants to attend the Local Red Enjoy the warmth and joy of summer with these Jacket Rally as well cool Mary Kay summer bags. Get all these as gifts as receive wonderful for yourself when you become a third quarter Star teambuilding prizes. Consultant Emerald Achiever. So hit your targets now! Are you the next face of Botanicals? Be the best Botanical Effects seller from March 16 to April 30, 2012 and become the next face of Botanical Effects. The top three Beauty Consultants who sold the most number of Botanical EffectsTM Skin Basic Duo Set* (of any formula) from March 16 to April 30 will get refreshing rewards: • FREE makeover (makeup and hair style services) • Be part of a 30-second Botanical Effects Advertorial Video to be launched in May 2012 • Be one of the Mary Kay Botanical Effects ambassadors * must have a minimum purchase of 5 iBeauty Sets applause april 2012 3
  4. 4. Make your business 5 more ways to promote bigger Botanical Effects™ 1. TRYING IS BUYING. Sampling is a great way to gain trial and increase sales. Samples of each with Botanical Effects™ product by skin type are available as regular line Section 2 items. Mary Kay® Botanical Effects™ Skin Care is a simple skin care regimen infused with the 2. RESOURCES 101. Great selling tools are goodness of botanicals personalized to help each available in Mary Kay Philippines website for free (like eCatalog, videos and comparison skin type (dry, normal and oily) bring out its healthy charts) and for sale under Section 2 items (like radiance. All formulas are hypoallergenic and brochures, product sleevers and The Look). formulated even for the most sensitive of skins. 3. LIKE AND SHARE IT! Use Facebook to spread It is perfect for women who crave for simple and the goodness of Botanical Effects. The official tailored skin care regimen and who are not yet Mary Kay Philippines fan page (www.facebook. interested in age fighting products. This fresh nature- com/marykayphilippines) includes messages, tips and videos you can post and share with inspired skin care line is also ideal for the value- your facebook online friends. conscious consumer, giving you the opportunity to widen your new customer reach. 4. FOLLOW UPS. Send reminders to your customers and friends to try the latest Botanical Effects - particularly to your old Botanical Customized Skin Care customers. You can follow them up via email or phone call, 2-3 days after you have given them samplers. 5. WORD OF MOUTH. Spread the goodness of the botanicals around your area - youll never know when a lady will take a chance to try the Botanical More customers? How? Do you have customers who are... Effects. • Looking for gentle products that are good for the skin? • Price conscious? Want value for their money? • Want for a simple skin care regimen? Need for a healthy, balanced skin? • Busy, always on the go, only want minimal skin care products due to busy lifestyle? • Too young for TimeWise products? Not interesed in whitening or anti-aging or any focused products? Listen to your customers and tailor fit your recommendations to their needs, lifestyle and purchase capacity. Remember as your customers skin smiles, your business smiles too! “ The Botanical EffectsTM is an innovative skin care product regimen that is very competitive and marketable, being reasonably priced and targeting the Generation Y group, which is a large percentage “ of our market. It will be one of Mary Kays best selling products. - Independent National Sales Director Nanette Mission See also the botanical goodness at www.marykay.com.ph4 applause april 2012
  5. 5. Beautiful skin Color 101:craves gorgeous colors Create a gorgeous and refreshing nature-inspired summer look with Botanical EffectsTM and Mary Kay eye, cheek and lip colors.1 Sweep Sweet Cream mineral eye color (P330) over entire lid, from lashline to brow bone. Apply Sweet Plum mineral eye color (P330) to 1 Sweep Sweet Cream mineral eye color (P330) over entire lid as base color. Next, apply Lemongrass mineral eye color (P330) crease and outer corner of the eye, blending well and working from the from lashline to just above crease, blending toward the outer edge outer edge inward. of your eye. Also apply Lemongrass lightly along the lower lashes to highlight.2 Apply Deep Brown eyeliner (P505) along upper and lower lashlines, smudging to blend. Next, apply Lash Love™ Mascara (black) (P725) 2 Apply Lash Love™ Mascara (black) (P725) to upper and lower lashes. to upper and lower lashes.3 Sweep Sparkling Cider mineral cheek color (P420) from apples of cheeks toward temples. 3 Apply Sunny Spice mineral cheek color (P420) to apples of cheeks and blend outward in large brush strokes.4 Give your look a finishing touch with Icicle NouriShine Plus lip gloss (P700). 4 Complete your look with the simple yet stunning shine of Fancy Nancy NouriShine Plus lip gloss (P700).add-on Why not pair Botanical Effects with:saleswith 1. Oil-Free Eye Makeup Remover (P690) to keep the eye area 3. Mary Kay® Sun Protector SPF 35/PA+++ (P1,250) for sun protectionBotanical clean and moist 4. Mary Kay® Eau de Toilette 2. Satin Lips Balm (P645) ® Exotic PassionfruitEffects™ for added moisture on lips (P1,195) for an added summer scent 1 2 3 4 applause april 2012 5
  6. 6. Try an easy fresh-faced look: iBeauty Set Buy the iBeauty Set* for P1,800 only! Set includes: 1 NEW! Botanical EffectsTM Skin Care Basic Duo Set (3-in-1 Cleanse and Hydrate)** AND GET 1 FREE Botanical EffectsTM Floral Cosmetic Pouch * Available until April 30 or while supplies last, whichever Please use the Promo Part number when ordering. comes first. Available in Formula 1, 2 & 3, also comes with iBeauty Set (Formula 1) - Part # 10-058717 a Botanical EffectsTM Bag and a Botanical EffectsTM Brochure. iBeauty Set (Formula 2) - Part # 10-058718 The company reserves the right to replace items with others iBeauty Set (Formula 3) - Part # 10-058720 of equal or greater value in the event that supplies run out. Achieve great sales with iBeauty set consultant promotion* + = and for every 5 Botanicals EffectsTM get Free 1 TimeWise® Liquid For every 5 iBeauty Sets of any formula Masks of any formula Foundation Luminous-WearTM (Ivory 5) & 1 TimeWise® Liquid Foundation Matte-WearTM (Ivory 5) ALL IN a SINGLE RECEIPT PURCHASE * Available until April 30 or while supplies last, whichever comes first. Available in Formula 1, 2 & 3. The company reserves the right to replace items with others of equal or greater value in the event that supplies run out. Please use the Promo Part number when ordering. Promo Part# 10-058723. HOORAY! for this months great freebies Receive a free Botanical EffectsTM Get free 1 TimeWise® Liquid Foundation Then, if you are on your Month 1 or Month 2 as Add P4,250 purchase and Floral Cosmetic Pouch when you buy Luminous- WearTM & 1 Matte-WearTM (Ivory 5) a Beauty Consultant this April 2012, you already get the free MOB Level 1 an iBeauty Set* for P1,800 only! when you buy at least 5 iBeauty Sets and 5 Botanical get the NCB 1 or NCB 2 components for FREE. Limited Edition Mary Kay Summer (until Apr 15 only) EffectsTM Masks in single receipt for P13,750 only! Tote Bag (products and S2 items not included) (until Apr 15 only)6 applause april 2012
  7. 7. Enjoy botanical goodness with summer & nature promo* save P450! Let your customers experience a nature- inspired summer with this limited Mary Kay Botanical EffectsTM offer. Buy 1 Summer and Nature Promo Set for P2,300 only* Set includes: 1 Botanical EffectsTM Hydrate (P850) and 1 Botanical EffectsTM Mask (P950) of the same formula AND get 1 Botanical EffectsTM 3-in-1 Cleanse of the same formula at a discounted price of P500 only! * Available from April 16 to May 15 or while supplies last, whichever comes first. Available in Formula 1, 2 & 3. No mix and match of formula. Please use the Promo Part number when ordering. Summer and Nature Promo (Formula 1) - Part # 10-060083 Summer and Nature Promo (Formula 2) - Part # 10-060084 Summer and Nature Promo (Formula 3) - Part # 10-060085 Make your summer fresh, fun and beautiful Have a fresh radiant skin by Make it a daily habit to guard Have fun and be active Always keep refreshed. Use a cleansing, freshening and your skin from sun damage. under the sun. Do outdoor variety of fragrances to keep moisturizing your skin day Protect yourself from the sun activities with your friends and yourself feel fresh throughout and night. by wearing a wide-brimmed hat loved ones- like tree-planting the heat of the summer. and/or sunglasses. Dont forget activities or playing outdoor to wear sunscreen, too. sport activities. HOORAY! for this months great freebies Then, if you are also on your Month 3 Add P6,000 purchase and get Then, add P6,000 purchase and Then, add P13,334 purchase and or Month 4 as a Beauty Consultant this the free MOB Level 2 Botanical you are on target as the Quarters you are on target as the Quarters Starmonth, you already get the NCB 3 or NCB 4 Effects Skin Care Basic Duo Set F3. Star Consultant - Sapphire Level. Consultant - Diamond Level andcomponents for FREE (in a single receipt purchase) Dare to Dream Philippine Seminar Special Luncheon Challenge Achiever. applause april 2012 7
  8. 8. Be ready for a radiant summer The smartest sun-kissed beauties know two things: the importance of wearing daily sun protection and how to get their glow on without damaging sun exposure. Radiant and protected. Protect your customers skin from uneven tone, age spots and other sun damage. Tell your customers to get a daily defense from the sun with the Mary Kay® Sun Protector SPF 35/PA+++. Mary Kay® Sun Protector SPF 35/PA+++ • P1,250 Wear sunscreen. Remind your customers that they should always protect themselves from the sun. Offer them the Mary Kay® SPF 30 Sunscreen - a lightweight, oil-free Did you know? sunscreen for face or body. Enriched with antioxidant Most people only apply vitamins and free-radical scavengers, it absorbs quickly, leaving your skin feeling soft and moisturized. 25 to 50 percent of Mary Kay® SPF 30 Sunscreen • P995 the recommended sunscreen, so be sure to coat the skin liberally. One ounce or 29.5 ml is Lips are prone to damages, too. considered the average Tell your customers to keep their lips protected and amount needed to cover guarded from the drying effects of sun and wind. properly the exposed skin Offer the Mary Kay® Lip Protector Sunscreen SPF 15 for areas of an adult. invisible lip protection helping seal in moisture so lips feel soft and supple. Use it alone or under lipstick or lip gloss. Mary Kay® Lip Protector Sunscreen SPF 15 • P495 Good for your lips. Good for your world. Inspire possibilities with a lip gloss that gives back coming on May 16, 2012!8 applause april 2012
  9. 9. what mom wants Dearest Mom: Its time to celebrate your day with hugs, kisses and, of course, early perfect gifts from Mary Kay. Gorgeous Mom Mom on-the-go gift set gift setBuy 1 gorgeous mom gift set for P3,050 only Buy 1 mom on-the-go set for P2,110 onlySet includes: Set includes:1 TimeWise BodyTM Targeted-Action Toning Lotion 1 Mary Kay® NouriShine PlusTM Lipgloss Sparkle Berry1 TimeWise BodyTM Hand and Decollete Cream Sunscreen SPF 15 AND get 3 Mary Kay® Mineral Eye Colors Blue Metal, Crystalline, Cinnabar1 FREE! Limited-Edition Mary Kay® Summer Pouch 1 Mary Kay® Mineral Cheek Color Shy Blush AND get 1 FREE! Limited-EditionMary Kay® Pink Cosmetic Pouch* Available from April 16 to May 15 or while supplies last, whichever comes first. The company reserves * Available from April 16 to May 15 or while supplies last, whichever comes first. The company reserves the right to replace items with others of equal or greater value in the event that supplies run out. the right to replace items with others of equal or greater value in the event that supplies run out. Please use the Promo Part number when ordering. Promo Part# 10-060081. Please use the Promo Part number when ordering. Promo Part# 10-060082. scent with love! Capture that special feeling Moms give their daughters with a Mary Kay signature scent thats an instant favorite. 1. Simply Cotton® Eau de Toilette • P1,195 2. Exotic Passionfruit® Eau de Toilette • P1,195 3. Forever Orchid® Eau de Toilette • P1,195 4. Journey® Eau de Parfum • P1,570 5. Thinking of You® Eau de Parfum • P2,100 6. Belara® Eau de Parfum • P1,360 7. Bella Bellara® Eau de Parfum • P2,300 8. Velocity® Eau de Parffum • P2,190 1 2 3 4 5 6 7 8 applause april 2012 9
  10. 10. w r! ne rte a qu Summer Travel Collection april - june 2012 REWARDS PROGRAM Give yourself a fashionable treat with this limited-edition Mary Kay Summer Travel Collection - an indulgent gift for you this summer. Collect all four bags when you become a Star Consultant Emerald Achiever! Summer Tote Bag & Summer Tote Bag 2-in-1 Cosmetic Purse TOTAL SECTION 1 RETAIL SALES REQUIREMENT TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: P110,000 - P129,999 FOR 3 MONTHS: P90,000 - P109,999 PIN: Ladder of Success Pin + Ruby gemstone PIN: Ladder of Success Pin + Sapphire gemstone REWARD: Star Reward Ruby + Summer Tote Bag & REWARD: Star Reward Sapphire + Summer Tote Bag 2-in-1 Cosmetic Purse Minimum Average sales/month: P30,000 3 TimeWise 2 Botanical EffectsTM 2 Mom 2 Gorgeous Minimum Average sales/month: P36,667 3 TimeWise 3 Botanical EffectsTM 3 Mom 3 Gorgeous Miracle Sets Summer & Nature On-The-Go Mom Sets Miracle Sets Summer & Nature On-The-Go Mom Sets SUGGESTED SETS TO SELL THIS MONTH: Promo Sets Sets SUGGESTED SETS TO SELL THIS MONTH: Promo Sets Sets sapphire ruby Summer Tote Bag, Summer Tote Bag, 2-in-1 Cosmetic 2-in-1 Cosmetic Purse and Purse, Vanity Bag and Vanity Bag Overnight Bag TOTAL SECTION 1 RETAIL SALES REQUIREMENT TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: P130,000 - P149,999 FOR 3 MONTHS: P150,000 and above • PIN: Ladder of Success Pin + Diamond gemstone PIN: Ladder of Success Pin + Emerald gemstone • REWARD: Star Reward Diamond + Summer Tote REWARD: Star Reward Emerald + Summer Tote Bag, Bag, 2-in-1 Cosmetic Purse & Vanity Bag 2-in-1 Cosmetic Purse, Vanity Bag & Overnight Bag • Minimum Average sales/month: P43,334 4 TimeWise 3 Botanical EffectsTM 3 Mom 3 Gorgeous Minimum Average sales/month: P50,000 • 4 TimeWise 4 Botanical EffectsTM 4 Mom 4 Gorgeous SUGGESTED SETS TO SELL THIS MONTH: Miracle Sets Summer & Nature On-The-Go Mom Sets SUGGESTED SETS TO SELL THIS MONTH: Miracle Sets Summer & Nature On-The-Go Mom Sets Promo Sets Sets Promo Sets Sets diamond emerald NOTE: 1. Ladder of Success pin will be awarded only to first time achievers and gem stone will be given to consultants who qualify every quarter 2.The company reserves the right to replace any item with similar value in case of depleted stocks. 3. Design and sizes may vary from photos. 4. Claim your gifts at the beauty centers from July 16 to August 15, 2012. Unclaimed gifts after this period will be shipped together with your order only. In the absence of an order, unclaimed gifts after October 31, 2012 will be forfeited. For more information about the Star Consultant Rewards program, please contact the Sales Development and Education Team. BE A STAR CONSISTENCY ACHIEVER 2012 How you can be part of this program: Example: Sapphire level - SDs with 4 BCs who are Be a Star Consistency Achiever and you will... july 1, 2011 – june 30, 2012 • Beauty Consultants and Sales Directors who achieve in the ladder of success consistently in 4 quarters• Parade on Seminar stage Ladder of Success (any level) in the 4 calendar quarters and a consistent LOS achiever herself of any level • Attend Royal Reception in Seminar 2012 and will be awarded the Star Consultant Consistency Award. in 4 quarters. receive trophies on Seminar stage and a signature Example: Sapphire level 1 - 4 quarters achieved. bag for Diamond and Emerald star consistency • Beauty Consultants and Sales Directors who achieve awardees • Sales Directors with 4, 6, 8, 10 and more Ladder Diamond and Emerald Star Consultant and Star • Receive a collectors item symbolic of the seminar of Success achievers in the 4 calendar quarters Director Consistency awards will also be awarded year’s theme at Philippine Seminar 2012 will be awarded the Star Director Consistency with trophies and a signature bag. • Have your name featured in Applause® Award as long as they are Star BCs themselves.10 applause april 2012
  11. 11. w r! ne rte la ont m st h aqu ! Its what Stellar Dreams are Special Luncheon Challenge made of! challenge period: April 1 - June 30, 2012 Were giving out BIGGER and BRIGHTER A SPECIAL LUNCHEON awaits ST R TREATMENTS to our our Quarter 2 DIAMOND & TOP CONSULTANTS who have EMERALD Star Consultant at least P150,000 cumulative personal sales Achievers in Dare to Dream! from March 1 to April 30, 2012. Philippine Seminar 2012 • The Top 10 of the Nation get exclusive gifts fit for the stars! • You’ll shine your brightest at the Star Power Makeover Party! "Seminar is the ultimate expression of a very simple concept - • Be a standout shining star through Star Power Image praise people to success. Let people know that you appreciate them coaching from professional image experts! and their performance and theyll respond by doing even better." • And that’s not all! Your Star Power Makeover look will be - Mary Kay Ash captured professionally during a stellar photo shoot! STAR SELLERS SOIREE PARTIES For Luzon Achievers: May 19 @ Spotlight, Makati City For Visayas and Mindanao Achievers: May 26* *Venues to be announced We’re busy and getting ready Sales Directors Special Star Challenge making for theBEST • All Independent Sales Directors who have at least 3 Star Sellers Soiree Achievers plans Seminar in their unit and have P100,000 cumulative personal sales within the challenge period will be qualified to participate in the Star Power Makeover Party. yet! • Challenge period is from March 1 to April 30, 2012. applause april 2012 11
  12. 12. AT your service GOLDEN RULE CUSTOMER SERVICE This tried-and-true principle has stood the test of time and remains one of our core values. It’s providing personalized and flexible service and responding to customers’ needs to create a memorable experience… Read on how you can practice Golden Rule Customer Service with your customers. R-E-S-P-E-C-T GETTING FEEDBACK • The Mary Kay opportunity is about • Listening and appreciation are crucial the principle, not the profit. Treat all elements in Golden Rule Customer Service. customers alike whether they spend P500 or For example, when you introduce Mary P10,000. Kay® Botanical EffectsTM to your customers, • Believe in patience and building trust. you have to ask 10 of your best customers It may take you a while to master the to sample it and get their feedback. Their TimeWise® foundation shades. You may have opinions will matter to you, and you will know sold one and returned three shades for one how to market it to your other customers. customer, but remember that you have built a relationship, and she trusted that you would WILLINGNESS TO COMMUNICATE make it right. • Your genuine personal touch combined with your willingness to embrace modern DRIVING SERVICE communication will help you increase your • Make everyone feel like a million bucks. customer base. Some prefer a call, while This is a lesson that Mary Kay Ash always others want a text or email. shared with her Beauty Consultants. So • You may go digital to communicate when a potential customer called you with a with your customers. You may also share request to try the Mary Kay products that she posts from the official Mary Kay® Philippines noticed in one of the Market Blitz activities, Facebook Fan page or from the Mary Kay® extend the offer and tell her to invite her Philippines YouTube Channel to your own friends to a free facial and pampering Facebook Profile. P&L treatment. Who knows, maybe she and her friends will become your next customer! • You may also go back to the basics - personal and face-to-face “All my life, I’ve known communication. A stack of postcards my grandmother, and a few minutes are all you need to show Mary Kay Ash, cared customers "I care". about people and had Ryan Rogers, Vice a gift for connecting President, Strategic with them. When she Initiatives of Mary Kay, Inc. founded this Company, she made sure it would be one with heart – where P&L meant ‘People & Love.’ It resonated with women then and remains relevant today.”12 applause april 2012

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