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Sandra Rocha
Diana Mieles
A great company that succeeds
expands to different countries of the
world and virtually no way to stop it
if it provides is consumed.
Milward Brown has been making
this annual ranking since 2006,
where he directs the world's leading
brands in ery of its value.
TOP 10
The most important brands in the
world
Companies that follow are three
brands within the same category,
such as: IBM, Apple and Microsoft.
The mark of the late Steve Jobs has maintained
second consecutive year as the most valuable in
the world. Apple has registered an increase of
19% compared to its value in 2011. In other
words, this brand has been valued at U.S. $
182.951 million
With a gain of 15% over the past year,
IBM has reached 115.985 million dollars
and is the second most valuable brand
of the year.
Google has lost 3% of the value reached
in 2011, as it has managed to reach the
107 857 000. With this, has been
moved to the third position of this list
The fast food company McDonalds has
been valued at 98.188 million dollars.
With this, it become the fourth most
valuable brand in 2012.
In this 2012, Microsoft has been valued at 76.651
million dollars. With this amount, has been able
to maintain his fifth place in the ranking of the
most valuable brands of the year.
Another brand that has maintained its same
location is Coca Cola. This famous drink brand has
been valued this year at 74.286 million dollars
The famous cigarette brand Marlboro has reached
73.612 million dollars and thus gained a position
in this ranking of the most valuable brands 2012.
Telecommunications company AT & T is another
who has lost a location in the 2012 ranking of the
most valuable brands. The company has been
valued at 68,870 million dollars, so it has been
relegated to eighth place.
The telecommunications company Verizon has
climbed four locations, the biggest rise among the
top 10 brands in the ranking, and is ranked at 9.
This company has been valued at 49.151 million
dollars.
China Mobile has reached 47.041 million dollars.
However, this amount has not prevented a
location miss this ranking of the 10 most valuable
brands 2012

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The most important brands in the

  • 2.
  • 3. A great company that succeeds expands to different countries of the world and virtually no way to stop it if it provides is consumed.
  • 4. Milward Brown has been making this annual ranking since 2006, where he directs the world's leading brands in ery of its value.
  • 5. TOP 10 The most important brands in the world
  • 6. Companies that follow are three brands within the same category, such as: IBM, Apple and Microsoft.
  • 7. The mark of the late Steve Jobs has maintained second consecutive year as the most valuable in the world. Apple has registered an increase of 19% compared to its value in 2011. In other words, this brand has been valued at U.S. $ 182.951 million
  • 8. With a gain of 15% over the past year, IBM has reached 115.985 million dollars and is the second most valuable brand of the year.
  • 9. Google has lost 3% of the value reached in 2011, as it has managed to reach the 107 857 000. With this, has been moved to the third position of this list
  • 10. The fast food company McDonalds has been valued at 98.188 million dollars. With this, it become the fourth most valuable brand in 2012.
  • 11. In this 2012, Microsoft has been valued at 76.651 million dollars. With this amount, has been able to maintain his fifth place in the ranking of the most valuable brands of the year.
  • 12. Another brand that has maintained its same location is Coca Cola. This famous drink brand has been valued this year at 74.286 million dollars
  • 13. The famous cigarette brand Marlboro has reached 73.612 million dollars and thus gained a position in this ranking of the most valuable brands 2012.
  • 14. Telecommunications company AT & T is another who has lost a location in the 2012 ranking of the most valuable brands. The company has been valued at 68,870 million dollars, so it has been relegated to eighth place.
  • 15. The telecommunications company Verizon has climbed four locations, the biggest rise among the top 10 brands in the ranking, and is ranked at 9. This company has been valued at 49.151 million dollars.
  • 16. China Mobile has reached 47.041 million dollars. However, this amount has not prevented a location miss this ranking of the 10 most valuable brands 2012