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Mars
Revenue $33 B As of December 2013
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At a Glance
 Industry: Food, Drink & Tobacco
 Founded: 1911
 Country: United States
 CEO: Paul S Michaels
 CFO: Reuben Gamoran
 Website: www.mars.com
 Employees: 72,000
 Fiscal Year End: Dec 31, 2012
 Sales: $33 B
 Headquarters: McLean, VA
Forbes Lists
#5 America's Largest Private Companies
http://www.foodprocessing.com/top100/top-100-2014/Intro
 Food Processing's annual list of the top 100 food and beverage companies in the United
States and Canada is the only list of its kind. Nowhere else can you sort manufacturers by
sales, rank or income all in one place.

2.  Our 39th annual Top 100© list ranks food and beverage processors based on their sales
of value-added, consumer-ready goods that were processed in U.S. and Canadian
facilities. You won't find a comparable list anywhere else; you won't find many of these
figures anywhere else, either.
http://www.behindthebrands.org/en/about
Behind the Brands is part of Oxf am’s GROW campaign to help create a w orld w here everyone has enough to eat. Right
now , nearly one in eight people on earth go to bed hungry. Sadly, the majority of these people are farmers or farm w orkers
supplying the very food system that is failing them. Yet there is enough f ood f or everyone. That’s an outrage – but w e can
be the generation that ends this crazy situation.
While the food system is complex and its problems multi-faceted, w e know that the w orld’s largest f ood and beverage
companies have enormous inf luence. Their policies drive how food is produced, the w ay resources are used and the extent
to w hich the benef its trickle dow n to the marginalised millions at the bottom of their supply chains.
Oxf am’s Behind the Brands campaign aims to provide people w ho buy and enjoy these products w ith the inf ormation they
need to hold the Big 10 to account for w hat happens in their supply chains. In putting together a scorecard based entirely on
publicly available inf ormation on company policies, w e posed the question “w hat are they doing to clean up their supply
chains”?
The companies
The Behind the Brands Scorecard assesses the agricultural sourcing policies of the w orld's 10 largest food and beverage
companies. It exclusively focuses on publicly available information that relates to the policies of these companies on their
sourcing of agricultural commodities f rom developing countries.
We based our selection on companies w ith the largest overall revenues globally, as w ell as their position in the Forbes 2000
annual ranking, w hich measures companies on the basis of composite sales, assets, prof its and market value.
The ten companies ("the Big Ten") assessed in the Scorecard (in order of company size) are:
Nestle
PepsiCo
Unilever
Mondelez
Coca-Cola
Mars
Danone
Associated British Foods (ABF)
General Mills
Kellogg’s
The issues
The Scorecard looks at seven themes, w eighing each theme equally. The seven themes are:
1. Transparency at a corporate level
2. Women farm w orkers and small-scale producers in the supply chain
3. Workers on farms in the supply chain
4. Farmers (small-scale) grow ing the commodities
5. Land, both rights and access to land and sustainable use of it
6. Water, both rights and access to w ater resources and sustainable use of it
7. Climate, both relating to reducing green house gas emissions and helping farmers adapt to climate change

3. http://www.behindthebrands.org/en/company-scorecard
Company Score Land Women Farmers Workers Cl imate Transparency Water Total
1 Nestlé 64% 5 5 6 7 8 7 7 45/70
2 Uni lever 63% 5 5 8 7 7 6 6 44/70
3 Coca Cola 54% 7 6 2 6 6 5 6 38/70
4 PepsiCo 41% 6 2 3 3 6 5 4 29/70
5 Mondelez 33% 3 5 4 3 2 3 3 23/70
=6 Danone 31% 1 1 2 3 5 5 5 22/70
=6 Mars 31% 1 4 4 3 4 4 2 22/70
8 Kel logg's 29% 2 3 1 1 4 4 5 20/70
9 Associated Bri tish Foods plc 27% 3 2 2 3 4 3 2 19/70
10 General Mi l ls 21% 2 1 2 2 2 2 4 15/
http://universumglobal.com/ideal-employer-rankings/regional-results/europes-most-attractive-employers-
2014/
Europe’s Most Attractive Employers 2014
Universum presents “Europe’s Most Attractive Employers 2014″. The annual talent attraction
index compiles the results of the Universum Student Survey in 12 European countries: Germany,
France, UK, Russia, Italy, Spain, Netherlands, Switzerland, Sweden, Norway, Poland and
Belgium. The index is divided into two rankings: one based on Business students and one based
on Engineering students, representing the preferences of more than 130,000 career seekers across
Europe. The survey was conducted between October 2013 and March 2014.
The Top 5 – Engineering Students
Engineers are consistent with their choice of ideal employers with only small shifts in the top
five: IBM rank second climbing from third, while BMW Group fell from second to third. Google
and Microsoft remain in fourth and fifth position respectively.
“Young people today want to work with a company that will enable them to make a difference to
the world, and at Siemens there is enormous scope to apply your ingenuity and passion to what
really matters. Together with world class development opportunities and a dynamic working
environment, this once again makes Siemens the Ideal Employer for Engineering Students across
Europe.” Teresa Collis, Head of Global Employer Branding, Siemens who ranked in the top
among engineers.

4. The Top 5 – Business Students
Although Google retains the top spot there are notable challengers in the business ranking’s top
five: L’Oréal Group (+1) and PwC (+2). EY (Ernst & Young) lost two positions and is now 4th
while Microsoft (+4) continues to climb and is now safely within the top five.
Jean-Claude Le Grand, Senior VP Talent Development and Chief Diversities Officer at L’Oréal
Group commented on L’Oreal’s climb: “Beyond just being a highly regarded company on a CV,
it’s fundamental for us to know that L’Oréal offers what students are seeking from an employer
today. This includes early responsibilities, diversified career paths and meaningful work. This
ranking shows that students have a true insight into the adventure of joining L’Oreal: meeting
inspirational people, creating, innovating and conquering new markets even today.”
Top Attributes that Students in Europe are Looking for in a Future Employer
Europe’s Most Attractive Employers 2014
Students are targeted separately according to their main field of study. From the drop-down
window below, please select the field of study which is of interest to you.
Europe TOP50
Field of study:
Business
Company Ranking 2014
Mars 36

5. mars PepsiCo
Middle East’s Most Attractive Employers 2013 (business)
////////////////////////////////////////////////(engineering)
http://universumglobal.com/ideal-employer-rankings/
regional-results/middle-east-top-100/
37
59
12
49
Europe’s Most Attractive Employers 2014 (business)
http://universumglobal.com/ideal-employer-rankings/
regional-results/europes-most-attractive-employers-
2014/
36
America’s Ideal Employers 2013 USA(business)
USA(engineering)
http://universumglobal.com/ideal-employer-rankings/
student-surveys/usa/
out 45
91
http://www.greatplacetowork.com/best-companies/worlds-best-multinationals/
the-list/1509-2011
19 (2011) 22 (2013)
65,000 Employees
Industry: Manufacturing & Production // Food products
Ownership: Private
Headquarters: McLean, Virginia, United States
Listed In: Austria, Belgium, Colombia, Denmark, Finland,
France, Ireland, Italy, Korea, Portugal, Spain, Switzerland
Global Revenues: $30 billion
1st Year as a Great Place To Work: 2008
Women in Senior Management: 27%
72,000 employees
Industry: Manufacturing & Production // Food Products
Ownership: Private
Headquarters: McLean, Virginia, United States
Listed in: Argentina, Austria, Belgium, Brazil, Central America,
Chile, Denmark, France, Greece, Ireland, Italy, Japan, Korea,
Poland, Portugal (2), Spain (3), Switzerland, United States
Global Revenues: $33 billion
Voluntary Employee Turnover: 7%
Women in Senior Management: 38%
Employee Average Age: 38
Employee Growth: 3%

6. Strength:
Three of these brands are more than 100 years old:
ALTOIDS®, JUICY FRUIT® and SPEARMINT®.
Eight of these brands are more than 50 years old:
MILKY WAY®, SNICKERS®, MARS®, M&M’S®, DOUBLEMINT®, UNCLE Ben’s and WHISKAS®,
NUTRO®.
TARGETS:
WATER USE
25% Reduction Reduce water use by 25% by 2015 from a
2007 baseline.
PROGRESS:
Water use has reduced by 13.6% between 2007 and 2013.
FOSSIL FUEL WASTE
25% Reduction Reduce direct fossil fuel energy use and GHG emissions by 25% by 2015 and
By 100% by 2040 f rom a 2007 baseline.
PROGRESS: Fossil fuel based energy use reduced by
6.5% and GHG emissions by 5% between 2007 and 2013.
Waste
Zero Waste Achieve zero waste to landfill by 2015
PROGRESS: ▪▪Waste to landfill has reduced by 66.2%
between 2007 and 2013
▪▪55 of our sites achieved zero waste to landfill in 2013
Weakness:
The Behind the Brands Scorecard
assesses the agricultural sourcing policies of the w orld's 10 largest food and beverage companies. It exclusively focuses on
publicly available information that relates to the policies of these companies on their sourcing of agricultural commodities
f rom developing countries.

7. The top 10 food and drink companies in the world have improved their social and environmental policies
due to public pressure over the past year, Oxfam reveals today.
(land,w omen,farmer,climate,w ater,transperancy)
We based our selection on companies w ith the largest overall revenues globally, as w ell as their position in the Forbes 2000
annual ranking, w hich measures companies on the basis of composite sales, assets, prof its and market value.
The ten companies ("the Big Ten") assessed in the Scorecard (in order of company size) are:
Mars scorred number :6
Universum presents
The annual talent attraction index compiles the results of the Universum Student S
According to most attractive employers
Mars scored 36
Internal analysis
Capabilities:
We're split into six segments and across each of those we have an incredible range of roles.
Engineering , logistics and manufacturing
It's an integral part of that network, which also includes logistics and manufacturing. Their aim
is to produce and deliver products that meet customer needs and exceed consumer expectation.
Supply is divided into four key areas:
 Operations: Is the actual management of our production processes.
 Engineering: It provides the supply function with designs for the cutting-edge
equipment that gives us significant technological competitive advantages.
 Industrial engineering: enables us to drive for continual improvement.
 Supply chain and logistics: is the mechanism that pulls everything together, helping us
bring raw materials in and send our finished products out.

8. Finance
Associates who provide the full spectrum of financial services from putting in place the kind of financial
controls that protect our assets to delivering detailed analysis and insight that guides our strategic
development.
The finance function has defined 13 competencies that encapsulate all of our finance roles. These are:
Financial control/Statutory accounting/ Business planning/ Risk management/ Commodity and
currency reporting & control /Cost accounting and budget management/Analysis and evaluation of
business activities Business process and information technology effectiveness/ Investment
management/ Workplace effectiveness /Tax management/ Treasury management/ Benefits
management.
Human Resource
 Development and communication of business objectives and ways of working that are
consistent with corporate philosophy.
 Providing expertise on organizational design and improving effectiveness.
 Designing and deploying personnel policies and practices.
 Supporting individual associates and their managers, to ensure well-being.
 Provide the tools to bring great people into the business.
 Encourage learning the Mars University, to perform at an excellent level .
HR teams’ associates are generally organized into three groups:
Generalists – who support local clients to identify needs and deliver effective solutions across
the scope of the function
Specialists – who work closely with local generalists and specialists in other countries, sharing
knowledge and developing effective solutions.
Associate services – who use state-of-the-art HR systems to support both local associates and
the wider P&O function
Information Technology
They make sure our business gets the best out of any new developments. They deliver value by
developing, deploying and supporting agile, intelligent technology solutions and services that drive
business performance and improve life for everyone in our business.
Roles within IT, We are organized along four lines:
Application development, Support services, Technology services, Regional support

9. Marketing
Marke ting that builds global powe r brands . Whe re you’re given the fre edom to think big and be
creative. To develop powerful ideas and deliver best-in-class executions and winning business
models that bring to life the very essence of our brands.
Roles within marketing, The competencies we value are:
Leveraging powerful consumer insights, Building brand experiences, Developing and deploying
breakthrough strategies, Creating superior value propositions, Building brand meaning through
stand-out communication, Building powerful brand financial models.
Purchasing
we call this function Commercial because of the influence it has on the overall direction of our business
and relations with our suppliers, the industry and regulatory agencies. Our commercial team takes a view
across the entire supply chain and gives us insight into everything from consumer perspectives to material
functionality.
They also make sure our sourcing practices reflect our mutuality principle in every respect, including the
long-term sustainability of all the materials we use. Because we only deal with suppliers who
have respect for people and the environment.
Roles within commercial team include
Raw materials buying, Packaging buying, Packaging development, Services buying,
Capital buying, Logistics buying, Logistics execution.
Research and Development
It all starts here. R&D leads the innovation process, from providing consumer insights and
identifying needs, to the development and delivery of products that consistently delight. Our
R&D associates are the champions of quality in our business.
Roles within R&D ( In R&D you can expect to work in one of four key areas)
Science, Technology, Product development, Quality and food safety

10. Sales
sales is central to creating profit and growth. Our style is to get out every day, in every sales area,
to e ns ure s uperior dis tribution, display and product quality at the point of purchas e . For us it’s
about driving profitable growth through e xcellence in availability and influe ncing the s hopper’s
decision at the point of purchase by having products at the correct price, supplemented by strong
promotions.
What we do is divided into six key activities:
 Developing and implementing a winning route-to-market strategy
 Applying shopper, trade outlet and product category knowledge and insights
 Building superior customer engagement
 Building efficient and effective sales teams
 Optimizing the return from trade expenditures
 Focusing on and measuring key sales metrics
Roles within sales
Sales roles are business development roles. Some are based on developing our business with
major customers, others, like field sales, are based on territories and depend on teams of sales
professionals supported by field managers. Additional specialist sales roles include jobs in
training, planning, category management and sales engineering.
Veterinary Science
Our work is about reaching new frontiers in canine genomic science, discovering important
genetic markers that help to identify breed mixes and determinants of physical and behavioral
traits. These major scientific advances allow veterinarians and owners to care for dogs with
unprecedented wisdom. We draw on work carried out at our Waltham Centre for Pet Nutrition,
the world’s leading authority on pet care and nutrition, as well as the expertise of respected
veterinarians, universities and breed organizations throughout the world
Resource
Tangible resource
Family –owned business have a disadvantage when comparing with global publicly traded
corporation because financial and physical asset has it’s privacy(not-published)

11. Performance:
Company name Net revenue (billion U.S dollars) change
2012 2013
Mars 30,000 33,000 3 %
PepsiCo 65,492 66,415 1 %
Nestle 95,65 99,45 3.8 %