The last day in the series "IR to ER"

1. EMPLOYMENT BRAND
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 1
www.percontsi.com

2. Corporate Brand
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 2
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3. Corporate Brand
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 3
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4. Product Brand
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 4
www.percontsi.com

5. Employment Brand
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 5
www.percontsi.com

6. Employment Brand
• is credible, compelling, and connects emotionally with
your organization's current employees and ideal
recruits.
• marries the customer brand with the attributes of the
workplace.
• uniquely differentiates your organization from others.
• is authentic and is aligned with the values and culture
of your current and potential employees
• speaks to targeted recruits and employees who are
more likely to thrive in the culture and be aligned with
your values and missions
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 6
www.percontsi.com

7. Lunch break
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 7
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8. UNILEVERS
A great place to work!!
A film show
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 8
www.percontsi.com

9. Case Study
Aligning strategy and
people at Unilever
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 9
www.percontsi.com

10. INDIAN RAILWAYS
as an employer
Non Technical Technical
• Indian Railway Traffic • Indian Railway Service of
Service (IRTS) Engineers (Civil)
• Indian Railway Accounts • Indian Railway Service of
Service (IRAS) Electrical Engineers
• Indian Railway Personnel
Service (IRPS) • Indian Railway Service of
Signal & Telecommunication
• Indian Railway Protection
Force (IRPF) Engineers
• Railway Board Secretariat • Indian Railway Service of
Service Mechanical Engineers
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 10
www.percontsi.com

11. A quick glance at views of employees
Company Rating Distribution Additional Employee Ratings
Very Satisfied 88.24% Career Opportunities 70%
Satisfied 100.00% Compensation & Benefits 80%
Neutral 70.00% Work/Life Balance 60%
Dissatisfied 23.53% Senior Leadership 60%
Very Dissatisfied 0% Culture & Values 60%
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 11
www.percontsi.com

12. A quick glance at views of employees
“feel proud of being a member of the great Indian Railways family.”
Current Employee in Guwahati (India) – Reviewed 2 weeks ago
• Pros – regular salary, free all India Railway pass,
no influence from state and central political
leaders, wide option for posting
• Cons – salary is not at par with other leading
organisations under public and private sectors.
Bossism is much greater with compared to state
govt. employees.
• Advice to Senior Management – make salary at
par with other organisations like ONGC, OIL etc.
Give PLB to all officers who are more responsible
for the profit earned.
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 12
www.percontsi.com

13. To connect with your people, you need
to also connect with the hinterland,
where your people are resourced from
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 13
www.percontsi.com

14. ITC e-Choupal
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 14
www.percontsi.com

15. ITC e-Choupal
A film show
This is an exclusive intellectual property of
30/09/2012 PERCON The Strategic Interveners . 15
www.percontsi.com