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Graphic design colour trends

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Detecting and visualising large scale colour trends by Dennis Hotson and Lars Yencken

Presented at PyConAU 2012 in Hobart, Tasmiania.

http://2012.pycon-au.org/schedule/41/view_talk?day=sunday

Published in: Technology, Business
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Graphic design colour trends

  1. G’day!Dennis HotsonLars Yencken
  2. 99designsGraphic design marketplace
  3. Graphic design colour trends
  4. Design is our business
  5. How do you track theelements of design?
  6. What is theDNA of design?
  7. Colour
  8. How do we extractcolours from a design?
  9. Colorific
  10. White!
  11. Colour theory
  12. RGB
  13. LabLab is designed to approximate human vision.
  14. L is for Lightness
  15. a and b are for color-opponent dimensions, based onnonlinearly compressed CIE XYZ colour — Wikipedia
  16. Colorifichttp://github.com/99designs/colorific
  17. Examples of use
  18. pip install colorific
  19. $ echo some_image.png | colorificsome_image.png #0047f1,#e61b31,#3e7bf4,#00b018,#f9a600
  20. $ find . -name *.jpg | colorific >myphotos.colors
  21. >>> from colorific import extract_colors, rgb_to_hex>>> palette = extract_colors(some_image.png)>>> hex_colors = []>>> for color in palette.colors:... hex_colors.append(rgb_to_hex(color.value))>>> hex_colors[#0047f1, #e61b31, #3e7bf4, #00b018, #f9a600]
  22. Search by colour
  23. Search by colour
  24. Search by colour
  25. Indexing100,000 designs efficiently
  26. RtreeRtrees are for indexing spatial data
  27. ?
  28. ?
  29. >>> index = Rtree()>>> index.insert(“design1”, “#ff0000”)>>> index.nearest(“#ff0001”)“design1”
  30. Colour trends
  31. Time
  32. 2007 2008 2009 2010 2011
  33. 2007 2008 2009 2010 2011
  34. Location
  35. Industry
  36. accounting construction medical agriculture cosmetics photography animals dating physical architectural education politics art entertainment realestate attorney environment religious automotive fashion restaurant bar floral retail business food security children games spa cleaning home sportscommunications industrial technology community internet travel computer landscaping wedding
  37. environment   environment   landscaping   children   0% 7% 0% floral   floral   dating   wedding   wedding   cosmetics   cosmetics   bar   fashion   spa        architectural   automotive   landscaping   landscaping   accounting   industrial   industrial   politics   computer   security   0% 10% 0% politics   attorney   attorney   accounting   accounting   medical  
  38. ding   floral   automotive  oral   restaurant   games   0% 8% 0% 20% 0%ment   landscaping   agriculture  ping   agriculture   landscaping   ture   environment   floral  dren   cleaning   environment   oral   accounting   spa           rney   entertainment   automotive  ment   photography   attorney  hion   fashion   business  ding   dating   children   ting   wedding   bar   0% 9% 0% 12% 0%dren   games   games  ment   bar   children   oral   food   restaurant  
  39. tics   environment  spa   spa   0% 5% 0% 7%ing   politics  art   attorney  bar   accounting  ing   business  ren   sports        rity   food  ogy   cosmetics   ive   photography  rial   landscaping  ion   floral   0% 2% 0% 7%ing   landscaping   cal   environment  spa  
  40. Thank You
  41. Colorifichttp://github.com/99designs/colorific/ ColorDB http://github.com/dhotson/colordb 99designs tech blog http://99designs.com/tech-blog/

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