2. What is “Media?”
• Media – Any medium that spreads information
• Examples:
• Mainstream: CNN, FOX, MSNBC
• Grassroots: YouTube, Twitter, Facebook, Books, etc.
• Miscellaneous: Newspapers, Magazines, Conversations
3. The Power of Media
• Media can positively or negatively affect those that watch
it.
• Media forms subconscious thoughts in a person that leads
to biases.
• Availability Heuristic - a mental shortcut that relies on
immediate examples that come to a given person's mind
when evaluating a specific topic, concept, method or
decision.
• Availability Cascade - a self-reinforcing process in which a
collective belief gains more and more plausibility through
its increasing repetition in public discourse.
12. Final Thoughts
• Empower yourself and others
• Media you see may be true/false, fact/fiction make
yourself knowledgeable on the topic in order to form a
proper opinion/outlook
• Carry this conversation and these thoughts into your
everyday life