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Leadership in
Modern Media
What is “Media?”
• Media – Any medium that spreads information
• Examples:
• Mainstream: CNN, FOX, MSNBC
• Grassroots: YouTube, Twitter, Facebook, Books, etc.
• Miscellaneous: Newspapers, Magazines, Conversations
The Power of Media
• Media can positively or negatively affect those that watch
it.
• Media forms subconscious thoughts in a person that leads
to biases.
• Availability Heuristic - a mental shortcut that relies on
immediate examples that come to a given person's mind
when evaluating a specific topic, concept, method or
decision.
• Availability Cascade - a self-reinforcing process in which a
collective belief gains more and more plausibility through
its increasing repetition in public discourse.
Disempowering Media
Old Disempowering Media
Deciphering Media
Empowering Media
• Kid President
“Greatness is Upon You”
-Eric Thomas
How can we empower others
through Media?
Final Thoughts
• Empower yourself and others
• Media you see may be true/false, fact/fiction make
yourself knowledgeable on the topic in order to form a
proper opinion/outlook
• Carry this conversation and these thoughts into your
everyday life
Related Tenet(s)
1. “A man is to be wise and a keeper and
disseminator of knowledge.”

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B.r.o.t.h.e.r.h.o.o.d#1

  • 2. What is “Media?” • Media – Any medium that spreads information • Examples: • Mainstream: CNN, FOX, MSNBC • Grassroots: YouTube, Twitter, Facebook, Books, etc. • Miscellaneous: Newspapers, Magazines, Conversations
  • 3. The Power of Media • Media can positively or negatively affect those that watch it. • Media forms subconscious thoughts in a person that leads to biases. • Availability Heuristic - a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision. • Availability Cascade - a self-reinforcing process in which a collective belief gains more and more plausibility through its increasing repetition in public discourse.
  • 7.
  • 9. “Greatness is Upon You” -Eric Thomas
  • 10.
  • 11. How can we empower others through Media?
  • 12. Final Thoughts • Empower yourself and others • Media you see may be true/false, fact/fiction make yourself knowledgeable on the topic in order to form a proper opinion/outlook • Carry this conversation and these thoughts into your everyday life
  • 13. Related Tenet(s) 1. “A man is to be wise and a keeper and disseminator of knowledge.”