Pragmatic Enterprise 2.0 Overview

1. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Introducing Pragmatic Enterprise 2.0 The Power of Social Business Minus The Downsides Exclusively from Hinchcliffe & Company and Partners October 20th, 2009

2. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Premise • Social computing is an effective new model for meeting business needs • Can enhance productivity, drive innovation, cut costs, and more • Integral to the modern workplace today • However, social computing is a new discipline that combines freeform yet strategic business activity with Web 2.0 technology • Most organizations today have a low level of capability around this new discipline Social software + guided business outcomes

3. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing The Situation • About half of all organizations have so-called Enterprise 2.0 tools today • Either virally or by plan • But real adoption and meaningful uptake is still low • Most enterprises are still learning the social computing ropes and they need help • Lacking key elements, such as community management or an effective understanding of enterprise needs

4. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Today’s Bottom Line • Ultimately, concerns about risk, control, and trust are at the heart of enterprise reticence about social computing • Organizations are also lacking access to best practices and experience • To succeed, an enterprise social computing effort must: A) Address key business concerns (downsides) B) Demonstrate business value C) Acquire social computing competency

5. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Pragmatic Enterprise 2.0 Best Practices, Strategic Project Intelligence, and High ROI Introducing

6. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing A New Kind of Service • A comprehensive and adaptive strategy and execution service for social computing • Created especially for enterprises by experts in enterprise computing and social computing • Right-sized for your effort • Gathers strategic project intelligence to avoid the downsides • Leverages best-of-breed social tools • Builds social computing competency Proactively turn crowds useful business communities safely into Pragmatic Enterprise 2.0 Service

7. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Bringing together the leaders: Thought leader in Enterprise 2.0 Thought leader in strategic project intelligence and risk navigation Industry leading toolset for social computing Methods and Delivery Project Intelligence Social Tools

8. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Use Cases • Internal social collaboration • Intranet and portal redesigns • Customer communities • Government 2.0 • Social CRM • Business and industry social networks

9. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Top Down Social Strategy,Architecture, Policy, and Governance Enterprise Vision Local Problem Solving Corporate Initiative Community Management & Support Processes Content Management Tools & Infrastructure Agile Project Management & Change Management Knowledge Management Business Intelligence Delivery Models Customer Outreach Access, Search, & Discoverability Business Needs & Requirements Exploiting Ad Hoc Opportunities Security & Identity Bottom Up Pragmatic Enterprise 2.0 Overview Cultural Change Reactive Response Cost Cutting Viral Adoption Social Computing Methodology and Best Practices Strategic Project Intelligence A Complete Social Computing Strategy and Implementation Approach 70 tightly integrated best practices Comprehensive and mature yet lightweight model for full lifecycle social computing

10. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Approach • Low proﬁle, high impact agile project process + Enterprise 2.0 methods: • Strategy development • Enterprise tool integration • 2-6 months of implementation iterations • Medium term community management • Drives adoption and business results • Medium term project intelligence • Identiﬁes risks and guides project management Assessment & Strategy IT Integration Implementation Project Intelligence Community Management Rollout Stages of Pragmatic Enterprise 2.0

11. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Breakdown Strategy, Implementation, & Rollout Strategic Project Intelligence To Navigate Risks Community Management 24 months It can take many months to gain critical mass on your own: Our approach reduces the time to reach positive ROI while helping projects navigate risk along the way iterations

14. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing The Bottom Line • Specially crafted by a team of enterprise and social computing experts for the unique needs of the enterprise • Provides understanding and intellectual control of a social computing effort in a powerful new way that harnesses collective intelligence to proactively navigate concerns • Is the lowest risk and shortest route way to the beneﬁts of enterprise social computing

15. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing Available 4Q 2009 • First implementation slots available in November, 2009 • Limited engagements for now as we scale the service • Can be used for small, medium, or large social computing efforts

16. Pragmatic Enterprise 2.0 tm Effective Low Risk Social Computing For Additional Info, Visit: http://hinchcliffeandcompany.com/pragmaticenterprise2/