Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Introducing
Pragmatic Enterprise 2.0
The Power of Social
Business
Minus
The
Downsides
Exclusively from Hinchcliffe & Company and Partners
October 20th, 2009

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Premise
• Social computing is an effective new model
for meeting business needs
• Can enhance productivity, drive
innovation, cut costs, and more
• Integral to the modern workplace today
• However, social computing is a new
discipline that combines freeform yet
strategic business activity with Web 2.0
technology
• Most organizations today have a low level
of capability around this new discipline
Social software
+
guided
business
outcomes

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
The Situation
• About half of all organizations
have so-called Enterprise 2.0
tools today
• Either virally or by plan
• But real adoption and
meaningful uptake is still low
• Most enterprises are still
learning the social computing
ropes and they need help
• Lacking key elements, such as community
management or an effective
understanding of enterprise needs

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Today’s Bottom Line
• Ultimately, concerns about risk,
control, and trust are at the heart
of enterprise reticence about social
computing
• Organizations are also lacking access
to best practices and experience
• To succeed, an enterprise social
computing effort must:
A) Address key business concerns (downsides)
B) Demonstrate business value
C) Acquire social computing competency

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Pragmatic Enterprise 2.0
Best Practices, Strategic Project Intelligence, and High ROI
Introducing

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
A New Kind of Service
• A comprehensive and adaptive strategy and
execution service for social computing
• Created especially for enterprises by
experts in enterprise computing and social
computing
• Right-sized for your effort
• Gathers strategic project intelligence to avoid
the downsides
• Leverages best-of-breed social tools
• Builds social computing competency
Proactively turn crowds
useful business
communities
safely
into
Pragmatic
Enterprise 2.0
Service

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Bringing together the leaders:
Thought leader in
Enterprise 2.0
Thought leader in strategic
project intelligence
and risk navigation
Industry leading toolset
for social computing
Methods
and Delivery
Project
Intelligence
Social Tools

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Use Cases
• Internal social collaboration
• Intranet and portal redesigns
• Customer communities
• Government 2.0
• Social CRM
• Business and industry social networks

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Top
Down
Social Strategy,Architecture, Policy, and Governance
Enterprise Vision
Local Problem Solving
Corporate Initiative
Community Management & Support Processes
Content Management
Tools & Infrastructure
Agile Project Management & Change Management
Knowledge Management Business Intelligence
Delivery Models Customer Outreach
Access, Search, & Discoverability
Business Needs & Requirements Exploiting Ad Hoc Opportunities
Security & Identity
Bottom
Up
Pragmatic Enterprise 2.0 Overview
Cultural Change
Reactive Response
Cost Cutting
Viral Adoption
Social Computing
Methodology and
Best Practices
Strategic
Project
Intelligence
A Complete Social Computing Strategy and Implementation Approach
70 tightly integrated
best practices
Comprehensive and mature yet lightweight
model for full lifecycle social computing

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Approach
• Low profile, high impact agile project process
+ Enterprise 2.0 methods:
• Strategy development
• Enterprise tool integration
• 2-6 months of implementation iterations
• Medium term community management
• Drives adoption and business results
• Medium term project intelligence
• Identifies risks and guides project management
Assessment &
Strategy
IT Integration
Implementation
Project Intelligence
Community
Management
Rollout
Stages of Pragmatic
Enterprise 2.0

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Breakdown
Strategy,
Implementation,
& Rollout
Strategic Project
Intelligence To
Navigate Risks
Community
Management
24 months
It can take many
months to gain
critical mass on your
own:
Our approach reduces
the time to reach
positive ROI while
helping projects navigate
risk along the way
iterations

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
How Our Social Computing
Project Intelligence Works
Improved project
outcomes
(c) Copyright 2009.All Rights Reserved.

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Enterprise 2.0
We Focus On Real Business
Needs and Concerns
(c) Copyright 2009.All Rights Reserved.

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
The Bottom Line
• Specially crafted by a team of enterprise and
social computing experts for the unique
needs of the enterprise
• Provides understanding and intellectual
control of a social computing effort in a
powerful new way that harnesses collective
intelligence to proactively navigate concerns
• Is the lowest risk and shortest route way to
the benefits of enterprise social computing

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
Available 4Q 2009
• First implementation slots available in
November, 2009
• Limited engagements for now as we scale
the service
• Can be used for small, medium, or large
social computing efforts

Pragmatic Enterprise 2.0
tm
Effective Low Risk Social Computing
For Additional Info, Visit:
http://hinchcliffeandcompany.com/pragmaticenterprise2/