1. dianagrappasonno@comcast.net
DIANA GRAPPASONNO www.dgrappasonno.com
designer & web content specialist h 503.747.3518 c 408.396.0453
experience & accomplishments skills
Web Content and Communications Specialist Graphic & web design
Multnomah County Animal Services: April 2010 - present Marketing communications
Web analytics
»» Implement and manage the shelter’s social media marketing program. Develop pro- Google Adwords, banner advertising
tocol and goals. Produce content (posts, videos, some photos). Manage various web Web site planning
business listings.
Wire frames, site maps
»» Develop and implement a new visual brand identity. User interface design
»» Design print ads, web ads, billboards, theater ads, bus shelter ads, vehicle graphics, Search engine optimization
stickers, tee shirts, logos/avatars, forms, letters, newsletters, signs, posters and fliers. Social Media Marketing
Manage vendor selection and production. Copywriting
»» Write web news stories and web page content. Incorporate important SEO terms when Cross browser compatibility
possible and integrate key shelter messaging concepts. Usability standards
»» Implement and manage Google Adwords campaigns. Illustration
Photography, photo editing
»» Develop, implement and manage intake kennel video program which improves return Adobe CS4, CS5, CS6
to owner rates for cats. Create training protocol and train coworkers.
InDesign
»» Utilizing various Google Analytics metrics, assess popularity of web site content and Photoshop
measure success of web-based marketing and advertising. Produce monthly KPI (key Dreamweaver
performance indicator) reports and annual reviews. Use data to drive changes. Flash (+ basic Actionscript 3)
»» Work with county IT and Drupal teams to create a brand new web site. Contribute to Illustrator
color scheme, navigation, SEO and information architecture. Edit and reconfigure exist- Acrobat Professional
ing content to enhance user experience and improve user interface. HTML, CSS
»» Act as liaison between IT and Animal Services to plan and implement further web site Mac/Windows/Google Docs/MS Office
improvements and upgrades. Content Management Systems
Drupal
»» Represent Animal Services at Department of Community Services tech group meetings. Constant Contact
Create detailed project plans and successfully rally support for high prioritization of
Wordpress
Animal Services projects over other divisions’ projects.
Zoomerang
»» Implement, design and produce content for new quarterly e-newsletters. Basic video editing
»» Design and implement new license renewal notification letters with improved messag- Research
ing and a new form. Work with stakeholders to meet needs. Data analysis & visualization
Pre-press file preparation, FTP
»» Design and produce new donor thank you letters with improved messaging.
Media buying/planning

2. experience & accomplishments (cont’d) education
(Cont’d) Web Content and Communications Specialist: Degree: Biological Sciences, BS
Multnomah County Animal Services: April 2010 - present:
California State University, Sacramento, CA.
»» Design HTML emails and implement new protocol for license renewal emails. Im- January, 2001. CSUS GPA: 3.69 (cum laude)
proved messaging and integrated social media. Perform QA testing.
Primary Areas of Study
»» Implement and manage Zoomerang customer satisfaction surveys.
»» Manage media buying and planning. Sciences:
Biology, Chemistry, Biochemistry, Physics,
»» Manage October 2012 “I Want You” ad campaign consisting of $25,000 in ad place- Physiology (Systemic & Cellular), Genetics,
ments; Produced 3 tiered ad proposal for approval by upper management and elect- Botany, Mycology, Serology, Ecology, En-
ed officials; Handled all aspects of ad plan implementation (all design work, plan- vironmental Toxicology, Ethology, Zoology,
ning, contracts, invoices, file management). Statistics
Artist/Designer (Web-based Art Sales): Art:
Freelance: 11/05 - 9/09 Graphic Design, Art History, Color Theory,
Painting, Mixed Media, Sculpture, Screen-
»» Started an art and design business and sold original artwork and printed products printing, Photography, Visual Presentation
primarily through various web sites and web stores. (3D Display), Ceramics
»» Handled all aspects of business: graphic design, artwork creation, illustration, Professional Development
product design, logo design, print/web advertising, marketing, copyright filing, ac-
counting, sales tax submissions, web site design, Google Analytics, Google Ad-
Introduction to Web Analytics, University of
words, brand promotion, purchasing, research, sales, shipping etc.
British Columbia. 4 weeks: 2011
»» Showed work in five different gallery shows. Web Analytics for Site Optimization, Univer-
sity of British Columbia. 4 weeks: 2011
Criminalist (Forensic Scientist):
Santa Clara County Crime Laboratory: 5/01 - 11/05: Google Analytics: Luna Metrics. 3 day train-
ing seminar: October 2011.
»» Screened evidence for biological fluids (blood, semen, saliva), DNA, latent prints, Web and design applications: Introductory
trace evidence and indented writing using a variety of techniques and equipment. Flash CS4, Intermediate Flash CS4, Introduc-
»» Successfully completed over 250 cases. tory Dreamweaver CS4, Indesign CS4, HTML
& CSS. Portland Community College, 2009.
»» Wrote technical reports summarizing my findings for police agencies and the DA’s
Office. California Criminalistics Institute: Crime
Scene Reconstruction, Bloodstain Pattern In-
»» Performed lab audits (QA/QC) and procedural / instrument validation studies. terpretation, DNA Extraction and Quantita-
»» Photographed latent prints and performed infrared photography. tion, STR Analysis, Forensic Serology, Court-
room Presentation of Evidence (2001-2004)
»» Provided expert witness testimony and presented casework findings in court.
»» Received an “Employee of the Month” award.