An introduction to our company and the business areas we are in at RouteYou

1. Enabling Outdoor Navigation
A Company Presentation
V. 2012

2. Outdoor Navigation
It’s becoming “dedicated”
Virtual Partner™—lets you
"race" a virtual competitor,
making training fun

3. Outdoor Navigation
It’s the Journey, not the Destination
INFOTAINMENT
•SPORT
LEISURE
TOURISM

4. Outdoor Navigation
It’s about Content, less about maps
INFOTAINMENT
Food & drinks
Activities, places
Landmarks
Things to do
•SPORT
LEISURE
TOURISM

5. Our Mission
Enable OUTDOOR NAVIGATION,
making ROUTES and ROUTABLE NETWORKS available,
partnering with APPLICATION & NAVIGATION PLATFORMS,
CONTENT PUBLISHERS and REFERENCE DATA SUPPLIERS.

6. About RouteYou
•May 2005: Philiep De Sutter, former CTO at Tele Atlas, founds RouteYou
•Dec 2005: Pascal Brackman, former director R&D at Tele Atlas, steps in as Managing Partner Operations
•Dec 2006: launch of the web 2.0 community website
•End 2006: Philip Van der Putten, director Inc Geo and former VP at Tele Atlas joins as Managing Partner M&S
•Jan 2007: launch of the first Garmin Outdoor Map (the Belux Cycling & Walking Route planner)
•Nov 2008: Launch of the first 3rd party online cycling route planner (TOV)
•Dec 2009: full Benelux map coverage on Garmin for cycling, walking and motor cycling
•2011: more than 5 milj. visits and 3,5 milj unique visitors on our website
•Today’s figures (end 2011):
•Still fully owned by managing partners
•9 full time employees
•Profitable since 2008
•5.179.492 website visits in 2011
•650 000 website visits in august 2011
•115 000 registered members
•300 000 routes published, 140 000 of good quality
• international scope, 75 % Benelux; 42 % Belgium

7. Our Position
Applications
&
Platforms
M
Content a
Publishers r
k
e
t
Reference
Content
data
Publishers
suppliers

8. Partnering
With reference data suppliers
For production and data integration
• TomTom Vector Maps
• NGI topographic maps
• Aerial & Satelitte Imagery
• Google Maps
• …

9. Partnering
With content publishers
• Publishing their content
• Platform enabling
• Routeplanning
• Promotion
• Route Sales
• Bundel sales

10. Partnering
With platforms
Offering platform specific
solutions:
• Routes, tracks, POI’s
• Webservices
• Routable Networks
• Outdoor Maps
•…

11. Product Concept
SERVICES WEBSITE PRODUCTS
MAPSEARCH B2C PRODUCTS
PRODUCTION
Publishing Services
VIEWR
HOSTING
B2B Webservices
PLANR Platform Products
FORMAT CONVERSIONS

12. Product Areas
There are four main product areas
B2C PRODUCTS
• B2C route products and subscriptions for premium content
and premium functionality. These products can be offered on
the website itself or via access through a mobile application
Publishing Services
• Publishing space for advertisers. We support three models
• Google Adsense (CPC)
• Direct Advertizing (CPM)
• Affiliate Advertizing (CPA, CPL)
• B2B Web services that enable partners to plug in our
functionality into their own website B2B Webservices
• MapSEARCH  ex.: Het Niewsblad, GVA, Twente, France Guide
• ViewR  ex.: CRVV, France Guide, BLOSO
• PlanR ex.: LekkerFietsen.nl, Toerisme O-Vl. Limburg,
Platform Products
• Platform Products like maps and route bundles
• Motormap Lannoo
• Topomap Belux en Benelux for Garmin
• OnRoute Fietsrouteplanner en Motorrouteplanner
• Fiets- en wandelrouteplanner België-Luxemburg
• Garmin Fietskaart Benelux

13. Partnering Opportunities
• On the website itself
• Dedicated platform format support (e.g.” Add to “Your Platform” button)
• Referrals to routes on RouteYou “selected or created for ”Your Platform”
• Referral to Route Planner on RouteYou for creation of “personal routes for
“Your Platform”
• Platform related advertizing campaigns
• Using the web services
• MAPSEARCH integration in your website, offering direct access to a selection
of routes on RouteYou
• VIEW R integration to preview selected route on your website
• PLANR integration for creation of personal routes for your customers
Any combination or customization of the above is possible. Visitors can stay
on your website or be referred to RTY for some of the functions (e.g. view
on your website, download on RouteYou).
• Customized map and route production
• Cycle Maps with RouteYou cycling network integrated as preferred cycle
network
• Motor Cycling Maps with preferred RouteYou Network
• Regional Walking or Hiking Maps

14. Unique Selling Points
Partnering with RouteYou has an number of USP’s:
• Our website community gives you a unique entry to the target group of outdoor adepts
• Our strong content offering of routes and POI’s is right what one might need to feed outdoor
applications with the valuable content they need. No application without content!
• Our web services enable you to access and to make all of our content and functionality available
on your own website, tuned to your community, your needs and your look and feel.
• Our hosting service enable you to focus on your community and application
• Our online route planner enables unique routing over specific networks along the nicest and most
suited roads for walking, cycling and motor cycling.
• Our routing network is classified on basis of more than thirty parameters that are translated into a
walking, cycling and motor cycling resistance for each individual road segment
• Our community content enables us to continuously improve our routing networks in terms of this
classification, but also in terms of road coverage
• Our routable networks form a very strong and unique basis for any outdoor map development
• Our unique knowhow an experience with digital mapping, location based services and GPS
navigation guaranty efficient and high quality product and service development

15. Business Models
The following business models can be applied depending on the kind of
partnering possibilities
• Services that refer to the RouteYou website
• Free for standard use
• One time engineering fees for non-exclusive adaptations, extensions, extra functionality
• License fees per year + one time engineering for services exclusive to your website or platform
• Advertizing campaigns by default on basis of CPM
• Web service integration
• MAPSEARCH integration is free if route view and download refers to RouteYou website
• Standard VIEW R plug in is free for use with individual and public routes with download on RouteYou
• Integration of the MAPSEARCH and/or VIEW R in a way that does not result in traffic to the RouteYou website is
offered on basis of a licensing model per year that is a function of routes viewed.
• PLANR integration on basis of a license fee per year and as a function of routes planned
• Revenue sharing, 60/40(YOU/RTY), for any service that would be offered to customers as a subscription or
paid service (e.g. outdoor route planning for your users)
• Revenue sharing 40/60 (YOU/RTY) for any sales of RouteYou products on your website (e.g. routes to be
paid for)
• Map creation for outdoor use
• Revenue sharing model on basis of volume expectations

16. More Info
Find general help:
http://help.routeyou.com/
For more marketing info:
http://help.routeyou.com/topic/view/85/
For an introduction tour to our website:
http://www.slideshare.net/RouteYou/take-the-route-you-tour
For a basic training on using our website:
http://help.routeyou.com/topic/view/26/training-on-routeyou.en
About our routable networks:
http://help.routeyou.com/topic/view/110/routeyou-network.en
About creating your own network:
http://help.routeyou.com/topic/view/151/network-creation.en
About our RouteYou+ services
http://help.routeyou.com/topic/view/107/routeyou-services.en
About our Web Services
http://help.routeyou.com/topic/view/114/web-services.en

17. Click on Logo’s to link to website !
References

18. Website Statistics 2011
All Visits

19. Website Audience
Target Gross Audience (Belgium only)
• Gender: 63% men, 37% women
• Age: 23% student (12-17y) – 30% senior (55-65y)
• Language (97% Dutch)
• Location: 62% non-urban
• Profession: 5% executive, 24% employee, 10% worker, 21% retired, 26%
student
• Education: 79% higher than higher secundary, 25% university

20. Advertising Options
Display Advertising with visitor targeting on
• Country
• Language
• Interest
• Type of route or POI
• Area
• Specific routes, poi’s, groups, theme's, sub domains
• Own routes, groups, sub domains
• Sponsored content
Content Promotion by sponsoring
• News items  Infotorials met routes en plaatsen in de kijker vb
• Routes, poi’s, groups  “De mooiste fietsroutes met As Adventure” vb
of  “Fietsparadijs Limburg Themaroutes” vb
of  “Langs de leukste volkscafé’s met het Nieuwsblad” vb
• Specific planners (MyPlanR) “Wandelen in Kortenberg” vb
• Sub Communities or Sub Domains (MyRouteYou) “fietsen langs het knooppuntennetwerk” vb
of  “fietsen en wandelen in Kortenberg” vb