1. Cognitive Teardown, Buildup, and design decisions
Final Presentation
Design Principles 6332.501 - Jessie Porter

2. Highlighting Modularity
Color Proximity
Signal to noise 80/20% Rule
Legibility & Readability Visibility
Chunking Simplicity
Focus areas of original problems with design:

3. Design Process (Buildup)

10. Venom Energy - Adobe Gothic Std B
Venom Energy - Century Gothic
Venom Energy - Eras Bold ITC
Venom Energy - Arial Black
Venom Energy - Assassin$
Venom Energy - Felix Tilting
Venom Energy - Optimus Princess
- Trajan Pro
Venom Energy - Van Helsing
Venom Energy - SkyFall Down
Venom Energy - Colors of Autumn
Venom Energy - Die Nasty
Venom Energy - Make Juice
Venom Energy - Mixit

16. Decisions

17. VS

18. Triangle
• Shape of fang
• Shape of snake head
• Shape of glass
• Triangle pointing down meaning water
• Triangles also are symbolic of change, unity, and balance
• Liquid: Venom / blood
• Color red is used to incite the idea of danger
• Simple flat colors / shapes easy to translate over media platforms
VS

19. • Sharp edges
• Consistent size
• Proper spacing
• Readability
Type
• Highlighting
• Visibility problems
• Symbolism of fang & blood or venom

20. End Result
Design Decisions

23. Product Design