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BUSINESS OPPORTUNITIES FOR 
THE IT INDUSTRY IN INDIA 
WITH A STRONG RUPEE 
PRESENTATION FOR THE COURSE: TALENT ACQUISITION 
COURSE INSTRUCTOR: PROF. HARSHALI 
GROUP MEMBERS: NIRAV DESAI, SHWETHA BHATT, SUDHA EDUPUGANTI, 
KRITIKA BANSAL 
MBA-IT 2014-16 
SICSR
Opportunities pre appreciation 
 Indian software companies such as Infosys, Tata Consultancy Services (TCS) 
and Wipro get most of their business from the developed economies. 
 Since IT companies earn most of their revenues in dollars , given that their 
big market is the US, and since their expenditures are mostly in rupees, 
given that they do their delivery mostly out of India, profit margins will widen 
in line with the rupee depreciation. 
 Different companies had different margin sensitivity. For Infosys, every 1% 
change in rupee value leads to an increase or decrease in EBIT margins by 
50 basis points. For TCS, it is 30 bps.
Opportunities pre appreciation 
 IT companies are in the practice of hedging their currency risks. As a result, 
the forex loss on account of hedging would be taking some of sheen out of 
the reported results 
 Analysts were of the opinion that companies like HCL Technologies and 
Infosys that hedge for a shorter duration and also have lesser hedged 
amount will see substantial gains. 
 A falling rupee increases the margins of export-oriented sectors such as 
ours, and thus contributes favorably to the business.
References 
 http://timesofindia.indiatimes.com/tech/tech-news/How-falling-rupee-will-help- 
Indian-IT-companies-TCS-Infosys-and-Wipro/articleshow/20491120.cms 
 http://www.business-standard.com/article/technology/rupee-depreciation- 
positive-for-it-sector-111092300070_1.html 
 http://www.informationweek.in/informationweek/news-analysis/ 
271797/impact-rupee-depreciation-enterprise-vendors
Exchange Rate vs Price of Imported Oil: 
Direct Correlation here 
USD-INR Exchange Rate
Statistical Analysis: Exchange Rate vs Inflation 
USD-INR Exchange Rate
Statistical Analysis: Inflation vs IIP and GDP 
Reference: Accenture india 2014: annual review of key 
economic trends 
India GDP Annual Growth Rate 
Percent change to Gross Domestic Product
Information from: Fossil Fuel Subsidies in India: The 
Case for Rationalizing Petroleum Prices by Anmol 
Soni (TERI) 
USD-INR Exchange Rate
Information from: Fossil Fuel Subsidies in India: The 
Case for Rationalizing Petroleum Prices by Anmol 
Soni (TERI) 
USD-INR Exchange Rate
Information from: Fossil Fuel Subsidies in India: The 
Case for Rationalizing Petroleum Prices by Anmol 
Soni (TERI)
Summary of the Analysis: 
 Stronger Rupee would mean lower cost of imported oil, gas and coal. 
 Lower cost of imported coal would imply cheaper electricity. 
 No direct benefit since State Electricity Boards are subsidized by the 
Government. 
 Lower cost of oil would mean less money spent by government on oil 
subsidies. 
 Freed up cash could be used for other projects by the government. 
 Government could also lower the taxes if spending on subsidies is less.
After Appreciation… 
 Government can drop taxes on import taxes,vat taxes etc. 
 Government will reduce subsidies on crude oil which takes 35% of the 
budget. 
 Now, government can finance in other sectors. 
 It is more likely that government will invest in IT sector for 
enhancement of economy.
Government frees up cash… 
Projects which can be introduced are:- 
smart grid, biometrics based database of 
citizens 
for identifying criminals, etc. and also 
charge lower taxes. 
Domestic market will increase. 
More investment for innovation in Research 
and Development. 
More job opportunities.
Entering New Markets 
 As current scenario states domestic producers focussing on domestic 
markets who see lower costs and more disposable incomes of the 
prospective market 
 Here are some new entries 
 Telecom and Communication 
 Education 
 Healthcare 
 Agriculture 
 Manufacturing 
 Public Security
Telecom and Communication 
Telecom and 3G: The roll out of 3G of mobile 
phones in India should be seen as a positive 
development for the IT companies. In the long 
run it is going to provide basic communication 
facilities in the rural areas of the country. In 
India it is going to provide basic 
communication and broadband access to 
the rural youth. Moreover Growth in Telecom 
industry also demands greater IT application 
in terms of VAS (Value Added Services), 
Telecom Billing Solutions, IVRS etc.
Telecom and Communication(2) 
 IT companies should also focus more on the domestic markets with 
major projects lining up inside the country as well for instance 
the Railways ERP project, the BSNL systems integration, networking 
projects, IT work from ministry of finance and private telecom 
companies, banks and others.
CONCLUSION 
Thus we observe that the Indian IT industry has been facing some 
challenges but if effective steps are taken then it will surely help it to 
remain competitive in the future as well.

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Impact of Strong Rupee on Indian Economy

  • 1. BUSINESS OPPORTUNITIES FOR THE IT INDUSTRY IN INDIA WITH A STRONG RUPEE PRESENTATION FOR THE COURSE: TALENT ACQUISITION COURSE INSTRUCTOR: PROF. HARSHALI GROUP MEMBERS: NIRAV DESAI, SHWETHA BHATT, SUDHA EDUPUGANTI, KRITIKA BANSAL MBA-IT 2014-16 SICSR
  • 2. Opportunities pre appreciation  Indian software companies such as Infosys, Tata Consultancy Services (TCS) and Wipro get most of their business from the developed economies.  Since IT companies earn most of their revenues in dollars , given that their big market is the US, and since their expenditures are mostly in rupees, given that they do their delivery mostly out of India, profit margins will widen in line with the rupee depreciation.  Different companies had different margin sensitivity. For Infosys, every 1% change in rupee value leads to an increase or decrease in EBIT margins by 50 basis points. For TCS, it is 30 bps.
  • 3. Opportunities pre appreciation  IT companies are in the practice of hedging their currency risks. As a result, the forex loss on account of hedging would be taking some of sheen out of the reported results  Analysts were of the opinion that companies like HCL Technologies and Infosys that hedge for a shorter duration and also have lesser hedged amount will see substantial gains.  A falling rupee increases the margins of export-oriented sectors such as ours, and thus contributes favorably to the business.
  • 4. References  http://timesofindia.indiatimes.com/tech/tech-news/How-falling-rupee-will-help- Indian-IT-companies-TCS-Infosys-and-Wipro/articleshow/20491120.cms  http://www.business-standard.com/article/technology/rupee-depreciation- positive-for-it-sector-111092300070_1.html  http://www.informationweek.in/informationweek/news-analysis/ 271797/impact-rupee-depreciation-enterprise-vendors
  • 5. Exchange Rate vs Price of Imported Oil: Direct Correlation here USD-INR Exchange Rate
  • 6. Statistical Analysis: Exchange Rate vs Inflation USD-INR Exchange Rate
  • 7. Statistical Analysis: Inflation vs IIP and GDP Reference: Accenture india 2014: annual review of key economic trends India GDP Annual Growth Rate Percent change to Gross Domestic Product
  • 8. Information from: Fossil Fuel Subsidies in India: The Case for Rationalizing Petroleum Prices by Anmol Soni (TERI) USD-INR Exchange Rate
  • 9. Information from: Fossil Fuel Subsidies in India: The Case for Rationalizing Petroleum Prices by Anmol Soni (TERI) USD-INR Exchange Rate
  • 10. Information from: Fossil Fuel Subsidies in India: The Case for Rationalizing Petroleum Prices by Anmol Soni (TERI)
  • 11. Summary of the Analysis:  Stronger Rupee would mean lower cost of imported oil, gas and coal.  Lower cost of imported coal would imply cheaper electricity.  No direct benefit since State Electricity Boards are subsidized by the Government.  Lower cost of oil would mean less money spent by government on oil subsidies.  Freed up cash could be used for other projects by the government.  Government could also lower the taxes if spending on subsidies is less.
  • 12. After Appreciation…  Government can drop taxes on import taxes,vat taxes etc.  Government will reduce subsidies on crude oil which takes 35% of the budget.  Now, government can finance in other sectors.  It is more likely that government will invest in IT sector for enhancement of economy.
  • 13. Government frees up cash… Projects which can be introduced are:- smart grid, biometrics based database of citizens for identifying criminals, etc. and also charge lower taxes. Domestic market will increase. More investment for innovation in Research and Development. More job opportunities.
  • 14. Entering New Markets  As current scenario states domestic producers focussing on domestic markets who see lower costs and more disposable incomes of the prospective market  Here are some new entries  Telecom and Communication  Education  Healthcare  Agriculture  Manufacturing  Public Security
  • 15. Telecom and Communication Telecom and 3G: The roll out of 3G of mobile phones in India should be seen as a positive development for the IT companies. In the long run it is going to provide basic communication facilities in the rural areas of the country. In India it is going to provide basic communication and broadband access to the rural youth. Moreover Growth in Telecom industry also demands greater IT application in terms of VAS (Value Added Services), Telecom Billing Solutions, IVRS etc.
  • 16. Telecom and Communication(2)  IT companies should also focus more on the domestic markets with major projects lining up inside the country as well for instance the Railways ERP project, the BSNL systems integration, networking projects, IT work from ministry of finance and private telecom companies, banks and others.
  • 17. CONCLUSION Thus we observe that the Indian IT industry has been facing some challenges but if effective steps are taken then it will surely help it to remain competitive in the future as well.