An Overview of Indicus Data Products

1. Indicus Premium Databases
For Those Who Value Information
www.indicus.net
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

2. The Product Suite
Market Skyline of India – All districts separated for urban and rural
City Skyline of India – Top 112 cities
District GDP of India – All districts
Housing Skyline of India – Top 112 cities
Indian Financial Scape – All districts
Indian Development Landscape – All districts
City Skyline of India - Neighborhood Series – Top Cities
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

3. The Product Suite
Market Skyline of India City Skyline of India
Income, savings and Information on different kinds of
consumption expenditures of consumers, market sizes, their
households for each district of income, savings and
India and: expenditure patterns.
Individuals/children across The top 112 cities are also
income groups ranked on the basis of
Rural/urban break up of “Economy” and “Reside in”
market size indices.
Urban household SEC It also comprises people’s
profiling perception about their cities on
Product segment wise market education, health facilities,
sizes environment, entertainment and
public facilities captured through
a survey.
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

4. The Product Suite
District GDP of India Indian Development Landscape
First ever estimates on Gross
For all 593 districts, the
Domestic Product across
product contains information
sectors and sub sectors at
on
district level for all states and
UTs of the country.
Education, Health, Economic
These estimates provide
Status, Infrastructure,
information for all 593
Demography, Empowerment,
districts in India covering
crime, and more
important economic
Estimated at two points in
indicators like GDP at current
time 2001 and 2008.
& constant prices, short term
real GDP growth across
sectors, labour productivity,
credit penetration in each
sector
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

5. The Product Suite
Housing Skyline of India Indian Financial Scape
For all districts- Across Income
Existing & Potential Markets
classes, Socio economic classes,
for Housing sector
Rural, Urban:
Purchasing Power of
Prospective home buyers
Demography.
Cities with Greater Housing
Market Size – GDP Banking and
Penetration
insurance, Incomes, Savings,
Distinguish Households
Expenditure, Remittances, Rents, etc.
Across Type of Dwelling
Asset penetration – Durables,
Units
Investment and savings instruments,
Forecast of Housing
other financial assets, etc.
Demand
Credit and Savings – Penetration,
Amounts, Growth - across economic
sectors, across establishments (PO,
Banks, Coop Banks, NBFC, SHG), etc.
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

6. The products are split into various versions to address
various needs and price points –
In general we have
premium version
basic version
and further stripped down versions (regions, states, etc.).
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

7. Customer Segments
Consulting Educational Other Firms Government
Type of firms firms Institutions Bodies
Geography
India
Overseas
Other Firms - Financial services, Large Retailers, FMCG, Durables,
Telecom Services, Lifestyle Products, Others
The basic audience are those who are trying to sell products/ services to
consumers and are therefore interested in granular data on consumers.
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

8. For a range of purposes
Planning a marketing strategy
Opening a branch Monitoring sales efforts
Prioritizing & ranking markets
Benchmarking sales against potential
Location Choices
Writing a report for PR purposes
Presenting to superiors
Sourcing of inputs
Getting insights others don’t have
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

9. …that require quality data on hand
Know consumer characteristics
Identifying Potential Markets
For business expansion
Targeting locations
Marketing of Products
Delivering services where they are required
Identifying demand potential of select locations
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

10. Customers
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

11. Customers
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net

12. Customers
Insurance Banking & Finance
Healthcare Telecommunication
Automobile Advertising & Media
Retail Market Research & Consultancy
White Goods Institutions & Libraries
Lifestyle Real Estate
FMCG Agriculture & Commodities
Footwear Infrastructure
Garments Other Services
Indicus Analytics Pvt. Ltd, Nehru House, 2nd Floor, 4 Bahadur Shah Zafar Marg, New Delhi 110002 India, Phone: 91-11-42512400 www.indicus.net