Eagle Falcon Shirtmakers craft handmade dress shirts from the world's finest materials sourced from international suppliers. Our vision combines traditional offline luxury tailoring with the new role of digital in the global consumer retail experience.

1. DIGITAL STRATEGY

2. CREATE CONFIDENCE
Provide customers with the tools and customer
validation needed to help them feel confident
making a purchase decision.

3. ELIMINATE OBSTACLES
Save customers time and effort by limiting
options in order to improve quality. Focus on
high quality essential fabrics and colors.

4. DEMOCRATIZE ACCESS
Open the door for consumers to take advantage
of expertly-crafted handmade clothing that was
previously too exclusive or expensive.

5. DELIVER DELIGHT
Deliver unexpected benefits before and after a
purchase to help boost existing relationships and
build on the brand promise by including a travel bag,
pocket square, tie lock and warranty card.

6. ENCOURAGE ADVOCACY
Encourage customers to share experience and
product purchases through posts on Instagram,
Twitter, Facebook and LinkedIn.

7. CULTIVATE COMMUNITY
We will provide an online community forum to
address any pre and post-purchase questions or
concerns. It will also serves as a great place for
customers to network with each other and share
experiences.

8. OPTIMIZE OWNERSHIP
Each shirt comes with a 90 day warranty and a free
follow-up fitting. Customers are encouraged to wear
and wash the shirt 3 times and return to our shop for
a follow-up consultation on the fit of the shirt.

9. PERFECT PARTNERSHIPS
Partner with shipping companies to deliver
products to customers. Partner with suit makers
to cross-sell Eagle Falcon shirts as a discounted
rate with a new bespoke suit purchase.

10. PROMOTE TRANSPARENCY
We use organic cotton and ethical practices to
produce our shirts. We personally shake hands
with the hands that are making our shirts. In
Turkey, our tailors belong to the trade union and in
Qatar our tailors have been operating since 1970.

11. RECOGNIZE & PERSONALIZE
Quick access to re-order online and receive the
same high-end tailoring in Qatar or Turkey on
any future purchases.

12. DRESS WELL. FEEL GOOD.
Discover the power of a well-made shirt. For
appointments or to view samples, email
hello@eaglefalcon.com or use the contact form
at eaglefalcon.com.
Credits: Adapted from PSFK Labs Future of Retail 2016, 6th Edition