Get this template plus 350+ other premium business tools & templates at www.demandmetric.com

1. Mobile Marketing Strategy Scorecard
Objective 1 - Gain Approval for Mobile Marketing
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Assess Mobile Marketing Readiness Complete Mobile Marketing Readiness Assessment Assessment Complete by end of Q2 2012
Investigate Mobile Marketing Mediums and Evaluate fit # of Mobile Marketing Mediums Selected 3 Mobile Marketing Mediums Selected by end of Q2 2012
Create Business Case for Mobile Marketing Business Case Approval Approval Obtained by end of Q2 2012
Objective 2 - Formalize Mobile Marketing Plan, Establish Policies and Provide Adequate Training
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Create a Mobile Marketing Plan Mobile Marketing Plan Approval Approval Obtained by end of Q4 2012
Supporting Documentation (Policy, Terms of Use, etc.) Supporting Documentation Approval Approval Obtained by end of Q1 2012
Provide Training to Employees # of Employees Trained All Employees Trained by end of Q2 2013
Objective 3 - Integrate Mobile Marketing Mediums into Existing Marketing Mix
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Update Existing Website to Ensure it's Mobile Ready Launch Mobile Ready Website Mobile Ready Website Launched by end of Q4 2013
Enhance User Experience with our Brand # of Channels Selected per Prospect/Customer Ave. 3 Channels per Prospect/Customer by Q1 2014
Add QR Codes to POS Display Ads # of Scans to Landing Page Views 20,000 Scans to Landing Page Views by end of Q1 2014
Build Mobile Application with Real Time Company Updates # of Mobile Application Installs 10,000 Mobile Application Installs by end of Q1 2014

2. Send SMS Alerts to Opt-In List for New Product Launch # of Subscribers that Visited the Landing Page/Message 25,000 Subscribers visit the Page per Text by Q2 2014
Objective 4 - Measure Mobile Marketing Performance
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Identify Top Lead Sources Reduce Cost Per Lead ($) 35% Reduction in Cost Per Lead by Q2 2014
Implement Mobile Marketing Program Dashboard # of Metrics Being Tracked Per Campaign 5 Metrics Tracked Per Medium by Q2 2014