The document scores and ranks 10 projects based on their strategic fit, economic impact, and feasibility according to a weighted scoring system. The Lead Scoring Program received the highest overall score of 8.0 due to strong performance across the weighted categories. Other top priorities included the Staff Performance Reviews and Integrated Multi-Channel Campaign projects. Potential cuts or back burners included the Data Warehouse Project and Landing Page Optimization Project due to lower scores in strategic fit.

1. Project Scoring
Strategic Fit Economic Impact Feasibility
Alignment w/
Market Core Revenue Profitability & Growth Technical Resources - Resources -
Projects & Intiatives Company
Positioning Capabilities Potential Margin Potential Risk Financial People
Goals
Weighting 15% 15% 10% 10% 15% 15% 10% 5% 5%
Indentify Top Lead Sources 2 3 4 6 6 9 7 8 7
Integrated Multi-Channel Campaign 3 6 8 6 7 7 3 8 6
Staff Performance Reviews 8 6 6 6 7 7 6 5 7
List Building/Purchasing 9 8 6 5 6 4 2 3 4
Data Cleansing Project 5 4 6 6 5 4 10 8 3
Data Warehouse Project 1 2 2 3 2 5 2 3 1
Landing Page Optimization Project 1 2 2 3 1 4 3 5 4
Implement Marketing Automation System 6 7 4 4 1 2 1 2 3
Integration of Marketing Automation/CRM System 4 5 2 7 4 6 7 6 5
Lead Scoring Program 9 8 8 8 9 7 6 7 9

2. Weightings
Weighting Scale
Strategic Fit Economic Impact Feasibility
Total
Alignment w/ Market Core Revenue Profitability & Resources - Resources -
Growth Potential Technical Risk
Company Goals Positioning Capabilities Potential Margin Financial People
15% 15% 10% 10% 15% 15% 10% 5% 5% 100%
Ranking Criteria & Definitions:
Alignment with Company Goals - how aligned is this project to corporate goals & objectives?
Market Positioning - how well does this initiative position us ahead of our competition?
Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution?
Revenue Potential - what is the anticipated revenue for this product?
Profitability & Margin - how solid are the anticipated margins for this product?
Growth Potential - what is the anticipated market growth rate?
Technical Risk - what is the probability of overcoming the technical challenges of the project?
Resources - Financial - do we have the financial resources to execute this initiative?
Resources - People - do we have the skills & bandwidth to execute this initiative?

3. Rankings
Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest).
Project Project Score Strategic Fit Economic Impact Feasibility
Lead Scoring Program 8.0 3.4 3.2 1.4
Indentify Top Lead Sources 5.5 1.2 2.9 1.5
Integrated Multi-Channel Campaign 5.9 2.2 2.7 1.0
Staff Performance Reviews 6.6 2.7 2.7 1.2
List Building/Purchasing 5.7 3.2 2.0 0.6
Data Cleansing Project 5.5 2.0 2.0 1.6
Integration of Marketing Automation/CRM System 5.0 1.6 2.2 1.3
Implement Marketing Automation System 3.6 2.4 0.9 0.4
Landing Page Optimization Project 2.5 0.7 1.1 0.8
Data Warehouse Project 2.4 0.7 1.4 0.4

4. High
Future Potentials Top Priorities
Data Cleansing Project
Indentify Top Lead Sources
Lead Scoring Program
Integration of Marketing
Automation/CRM System
Staff Performance Reviews
Feasibility
Bubble Size = Economic Impact
Integrated Multi-Channel Campaign
Landing Page Optimization Project
List Building/Purchasing
Data Warehouse Project
Implement Marketing Automation
System
Low
Potential Cuts Back Burners
Low High
Strategic Fit