Rockto Pitching Material

1. Social Recommendation
Platform

2. WHAT IS
?

3. What is Rockto?
Rockto is a social recommendation
platform where users can share
their recommendations in a fun
way.

4. THE
PROBLEMS
?

5. The Problems

6. The Problems

7. The Problems

8. The Problems
Lame Statuses = Noises
Too Many Useless
Informations
Annoying Advertisements
Too Many Windows Opened
Hard to Find
Recommendation that
Suits Your Interests

9. THE
SOLUTION
?

10. The Solution

11. The Solution
RECOMMENDATIO
N
That suits YOUR
INTERESTS

12. The Solution
PUSH TO YOUR ACCOUNT

13. The Solution
AND IT SHOULD BE

14. The Solution
No Lame Status
Updates
Less
Advertisement
Recommendation That
Suit Your Interests
Less Windows Opened
Useful Recommendation
from people you’re
following

15. THE
DEMO

16. The Demo

17. Supported Format
Article Video
Image
Audio
*And other several rich content like
slideshare, scribd, flickr, etc.

18. HOW
IT WORKS
?

19. How it Works

20. TARGET
MARKET

21. Target Market

22. Target Market
Demographic Psychographic
Sex: Male and Female
Age : 18-35 years Behavior: energetic, dynamic,
Activity: Students and Early technology-savvy, up to date, trend-
Workers setter, like to be central attention,
like to learn new things.

23. STATISTIC

24. Statistics
7,500 30-40
members new members/day
70,000 60%
pageviews/month new visits/day
Member Growth
8000
7000
6000 Oct ‘11
5000
4000
3000
2000
1000
0 Jan ‘11

25. BUSINESS
MODELS

26. Business Models
A. Sponsored Post
B. Social Campaign
C. Rockr Deals

27. Business Models
A. Sponsored Post
Appear on Top of
Popular Page
Your Advertisement
Post
Popularity
Indicator
Sponsored by
Your Business

28. Business Models
Previous Sponsored Post
Previous Sponsored Post
Total Rockpoints:
97 points
16 users* rock it
81 rockpoints from Impressions
Total Impression:
6,344 impressions
5,696 (16 rocks x 356 **avg. twitter
& FB follower)
648 (81 rocks x 0.125 point from
people click link outside
rockto)
* ) see username below the post
** ) estimation, real case will use actual
Twitter & FB follower

29. Business Models
Pricing & Details
• Your post will appear on top of popular
page
• Social media spreading from member with
Facebook and Twitter connect feature
• Gain exposure and awareness for your
Business
• Impression based fee calculation
• Set up you limit with our quota system
Pricing :
IDR 200,- / impression for each sponsored post

30. Business Models
B. Social Campaign with Badges

31. Business Models
Previous Social Campaign
Total Rockpoints:
52 points
34 users* rock it
18 rockpoints from Impressions
Total Impression: **avg. twitter & FB
(34 rocks x 356
12,248 impressions
follower)
12,104 (18 rocks x 0.125 point from
people click link outside rockto)
144
Results :
32 users earned the badge
* ) see username below the post
** ) estimation, real case will use actual
210 posts contain halloween tag
Twitter & FB follower

32. Business Models
Pricing & Details
• Period: Daily, Week(s), or Month(s)
• Quests are provided by Rockto team based on Client req.
• Campaign badge ads placement on user dashboard
• Social media spreading from member with Facebook and
Twitter connect feature
• Gain viral exposure and awareness for your Business
• Impression based fee calculation
• Set up you limit with our quota system
Pricing Package (All Item*) :
IDR 200,- / impression for campaign ads
IDR 200,- / post from user with campaign tag (min 5
rockpoints)
IDR 1,000,- / user earned badge
*cannot be applied separately

33. Business Models
C. Rockr Deals
Your Business
Feed
Submit Your
Business Deals

34. Business Models
Pricing
A. Sponsored Post:
70,000 pageviews /1000 x $2 = $140/month
B. Social Campaign:
1 Week duration = $180
2 Weeks duration = $320
3 Weeks duration = $500
1 Month duration = $600
C. Rockr Deals:
Each facebook+twitter follower = $0.002

35. THE
COMPETITION

36. The Competition
MAIN COMPETITOR:
Currently The Leader of Social
Bookmarking in Indonesia
(www.lintas.me)
New Comer with a lot of Experienced
People Behind it (www.mindtalk.com)

37. The Competition
+ Great UI - Lack of UI + Good UI
+ Element of Fun / - Plain Social + Some badges
Gaming Bookmarking
+ No Lame Status (No - Free Text = More - Free Text = More
Free Text) Lame Status Lame Status
+ Direct Rich Content - Must Go To Another + Youtube Played on
on Post Page Post
+ Simple Features + Simple (Social - Too Many Features
Bookmarking)
+ Automatically - Manually Share via - Manually Share
Spread to Social FB/Tweet Btn Posts
Media
+ No Ads - Too Many Ads + Some Ads

38. MARKETING
PLANS

39. Marketing Plans
1. Rockto Share Button
With Rockto share button, people can share their content to
Rockto.com directly. It will increasing their web traffic. The content
popularity indicator can be measured by Rockpoints.
2. Viral Online Marketing
We will also try to involve in communities such as
Bloggers, Forums, Fashionistas, Culinary Lovers, Musicians etc and help
spreads their recommendation through Rockto.com.
3. Sponsorship/ Media Partner
Rockto.com are willing to become Social Media Partner to Events that
suits to Rockto target audiences, hoping that people will become
aware on a new Social Recommendation Media called Rockto.com
4. Direct Approcah to Targeted Merchant
Rockto.com approach to targeted merchant which suit with Rockto
target audiences are behavior such as :convinience store, club, music
event, cafe & restaurant, etc.

40. THE
FOUNDERS
(+future hiring)

41. The Founders
1 2 3 4 5
1. Mustafa Kemal, CEO
Mustafa Kemal graduated from BiNus University majoring Information Technology in 2008. With more than 5 years experience in creative
projects and user interface development, Mr. Kemal has deep understanding especially in web design, UX and product. With Ilham
Syafrialdi, Mr. Kemal also own a brand retail named This Is Ja which targeted the mainstream market.
2. Errol Widhavian, CTO
Errol Widhavian obtained his bachelor degree in Information Technology from BiNus University in 2008. Mr. Widhavian has big passion in
web development since high school. Prior created Rockto.com he has developed a website called Rocktofolio. He has been heavily
involved in many web development, database and mobile application projects.
3. Kristian Nalindra P Harahap, CFO
Kristian Nalendra graduated from BiNus University majoring Information Technology in 2008. Since high school, he has shared the same
interest and a lot of creative ideas with Mustafa Kemal and Errol Widhavian. They created Rocktofolio as their starting project. With big
passion to become an entrepreneur, he took his role as CFO based on his working experiences in ERP system Finance & Accounting
module.
4. Ilham Syafrialdi, CBDO
Ilham Syafrialdi completed his bachelor degree in 2008 from BiNus University majoring Information Technology. Since 2008 until
now, with Mustafa Kemal, Mr. Syafrialdi has spent his time to develop This is Ja Brand and has sold over thousand products. His
experience as Functional Business Analyst has helped him to be an expert in developing a product and a strategic planner in transforming
one business model into other business model.
5. Lasty Devira Kesdu, Marketing Communication Director
Lasty Devira Kesdu graduated from BiNus University in 2008 majoring Visual Communication Design. Back to 2001, with Mustafa
Kemal, Errol Widhavian and Kristian Nalendra, she was involved in developing Rocktofolio. Her big interest in strategic brand
development has made her decided to taking a master degree in Strategic Marketing at BiNus International Business School. With her
combination working experiences as an art director and marketing communication, Ms. Kesdu has extensive knowledge in building
creative marketing.

42. Future Hiring
• Mobile Dev.
• Operational
• Marketing

43. FINANCIAL
PLANS

44. Financial Plans
• Raised : $6,700
 Source: self funding, working on
external projects
 Built & launch Rockto with 8,500 user in 1
year
• Seeking $85,000 pre-Series A round at
$540,000 valuation
• Roadmap & Goals:
 $10,000; hire 1 technical staff, 1 marketing
staff
 $15,000; marketing campaigns, ads &
customer acquisition
 Get 60,000 member and $35,000 revenue
by the end of the year 2012
 Estimated break-even in Q3 2013