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                                                                       Protect	
  Your	
  Reputation	
  Online!	
  
	
  
Reputation	
  Management	
  is	
  the	
  process	
  of	
  monitoring,	
  reporting	
  and	
  reacting	
  to	
  opinions,	
  views	
  and	
  
comments	
  written	
  about	
  your	
  company	
  online.	
  	
  

                                                            How	
  Does	
  Reputation	
  Management	
  Work?	
  
	
  
Our	
  software	
  continually	
  monitors	
  and	
  scans	
  the	
  Internet	
  alerting	
  us	
  anytime	
  your	
  company	
  or	
  even	
  your	
  
vendors,	
  partners	
  or	
  employees	
  are	
  mentioned	
  online.	
  	
  We	
  scan	
  everything	
  from	
  Facebook	
  posts,	
  Twitter	
  
updates,	
  blog	
  comments,	
  review	
  forum	
  websites,	
  and	
  we’ll	
  execute	
  strategies	
  to	
  quickly	
  suppress	
  any	
  
negative	
  comments	
  or	
  information	
  posted.	
  	
  This	
  includes	
  posting	
  positive	
  reviews,	
  publishing	
  new	
  
articles,	
  issuing	
  press	
  releases	
  and	
  promoting	
  content	
  that	
  will	
  remove	
  the	
  damaging	
  pages	
  from	
  the	
  first	
  
couple	
  pages	
  of	
  the	
  search	
  engines.	
  
	
  
                                   Conversion	
  Pipeline	
  Reputation	
  Management	
  Features	
  
	
  
Creation	
  &	
  Optimization	
  of	
  Local	
  Business	
  Listings	
  
     • Google	
  
     • Yahoo	
  
     • Bing	
  
	
  
Account	
  Creation	
  and	
  Monitoring	
  	
  
     • Yelp	
  
     • Merchant	
  Circle	
  
     • Google	
  Places	
  Reviews	
  
     • Checkbook.org	
  
     • Judy’s	
  book	
  
     • Insider	
  Pages	
  
     • Yahoo	
  Local	
  
     • Better	
  Business	
  Bureau	
  
     • LinkedIn	
  
     • Facebook	
  
     • Twitter	
  
     • Yellow	
  Book	
  and	
  Yellow	
  Pages	
  
     • Local.com	
  
     • Mapquest	
  
     • BizJournals.com	
  
     • Industry	
  Specific	
  websites	
  	
  
	
  
	
  
	
  
	
  
Conversion	
  Pipeline,	
  LLC	
  –	
  www.ConversionPipeline.com	
  
12020	
  Sunrise	
  Valley	
  Drive,	
  Suite	
  100,	
  Reston,	
  VA,	
  20191	
  -­‐	
  (703)	
  915-­‐4307	
  
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Monthly	
  Monitoring	
  of	
  Consumer	
  Review	
  Websites	
  
Conversion	
  Pipeline	
  will	
  monitor	
  and	
  report	
  posts	
  from	
  Consumer	
  Review	
  Websites	
  as	
  they	
  happen.	
  
These	
  websites	
  include:	
  
       • RipOffReport.com	
  
       • Complaints.com	
  
       • ConsumerAffairs.com	
  
       • TheSqueakyWheel.com	
  
       • ConsumerwWebWatch.org	
  
	
  
Client	
  Outreach	
  
To	
  increase	
  your	
  brand’s	
  online	
  reputation,	
  Conversion	
  Pipeline	
  will	
  work	
  directly	
  with	
  your	
  clients	
  to	
  
post	
  positive	
  reviews	
  on	
  your	
  behalf.	
  
	
  
Quarterly	
  Online	
  Press	
  Releases	
  (Content	
  Suppression)	
  
       • 4	
  online	
  press	
  release	
  submissions	
  	
  
       • Online	
  press	
  saturation	
  
	
  
Crisis	
  Management	
  
Responding	
  in	
  a	
  timely	
  manner	
  to	
  a	
  negative	
  comments	
  posted	
  online	
  about	
  your	
  company	
  is	
  essential	
  in	
  
managing	
  your	
  brand	
  identity.	
  Knowing	
  “what	
  to	
  say”	
  and	
  “how	
  to	
  say	
  it”	
  will	
  shape	
  public	
  opinion	
  and	
  
protect	
  your	
  company’s	
  reputation.	
  Our	
  Crisis	
  Management	
  team	
  is	
  comprised	
  of	
  seasoned	
  veterans	
  that	
  
have	
  over	
  15	
  years	
  of	
  experience	
  in	
  responding	
  to	
  negative	
  online	
  posts	
  and	
  comments.	
  	
  
	
  
Website	
  Content	
  Management	
  
       • Monthly	
  Blogging	
  
       • Website	
  Content	
  Refreshes	
  
       • Content	
  Advisory	
  Services	
  
	
  
Monthly	
  Reports	
  
Along	
  with	
  our	
  weekly	
  monitoring	
  of	
  your	
  brand’s	
  reputation	
  online,	
  your	
  team	
  will	
  be	
  armed	
  with	
  
monthly	
  reports	
  recording	
  what	
  is	
  being	
  said	
  (good	
  or	
  bad)	
  about	
  your	
  Company	
  and	
  your	
  products	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
&	
  services.	
  	
  A	
  special	
  emphasis	
  will	
  be	
  placed	
  on	
  providing	
  information	
  from	
  Social	
  Media	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Networks	
  and	
  blogs.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Conversion	
  Pipeline,	
  LLC	
  –	
  www.ConversionPipeline.com	
  
12020	
  Sunrise	
  Valley	
  Drive,	
  Suite	
  100,	
  Reston,	
  VA,	
  20191	
  -­‐	
  (703)	
  915-­‐4307	
  
 
	
  
	
  
	
  
	
  
	
  
Reputation	
  Management	
  Services	
  starting	
  at	
  $600	
  per	
  month	
  	
  
You	
  never	
  want	
  to	
  lose	
  a	
  client	
  or	
  a	
  deal	
  because	
  of	
  what	
  a	
  potential	
  customer	
  reads	
  about	
  your	
  company	
  
or	
  employees	
  online.	
  Millions	
  of	
  dollars	
  are	
  lost	
  each	
  day	
  because	
  of	
  false	
  or	
  misleading	
  search	
  engine	
  
results;	
  whether	
  the	
  negative	
  information	
  is	
  from	
  a	
  competitor,	
  a	
  news	
  site	
  or	
  a	
  message	
  board,	
  the	
  
impact	
  can	
  be	
  financially	
  devastating.	
  
	
  
Take	
  a	
  proactive	
  approach	
  and	
  let	
  Conversion	
  Pipeline	
  protect	
  your	
  online	
  reputation…after	
  all	
  on	
  the	
  
Internet	
  your	
  reputation	
  is	
  all	
  you	
  have	
  when	
  making	
  a	
  first	
  impression!	
  	
  	
  
	
  
	
  
	
  




	
  
Conversion	
  Pipeline,	
  LLC	
  –	
  www.ConversionPipeline.com	
  
12020	
  Sunrise	
  Valley	
  Drive,	
  Suite	
  100,	
  Reston,	
  VA,	
  20191	
  -­‐	
  (703)	
  915-­‐4307	
  

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Reputation Management Services

  • 1.       Protect  Your  Reputation  Online!     Reputation  Management  is  the  process  of  monitoring,  reporting  and  reacting  to  opinions,  views  and   comments  written  about  your  company  online.     How  Does  Reputation  Management  Work?     Our  software  continually  monitors  and  scans  the  Internet  alerting  us  anytime  your  company  or  even  your   vendors,  partners  or  employees  are  mentioned  online.    We  scan  everything  from  Facebook  posts,  Twitter   updates,  blog  comments,  review  forum  websites,  and  we’ll  execute  strategies  to  quickly  suppress  any   negative  comments  or  information  posted.    This  includes  posting  positive  reviews,  publishing  new   articles,  issuing  press  releases  and  promoting  content  that  will  remove  the  damaging  pages  from  the  first   couple  pages  of  the  search  engines.     Conversion  Pipeline  Reputation  Management  Features     Creation  &  Optimization  of  Local  Business  Listings   • Google   • Yahoo   • Bing     Account  Creation  and  Monitoring     • Yelp   • Merchant  Circle   • Google  Places  Reviews   • Checkbook.org   • Judy’s  book   • Insider  Pages   • Yahoo  Local   • Better  Business  Bureau   • LinkedIn   • Facebook   • Twitter   • Yellow  Book  and  Yellow  Pages   • Local.com   • Mapquest   • BizJournals.com   • Industry  Specific  websites             Conversion  Pipeline,  LLC  –  www.ConversionPipeline.com   12020  Sunrise  Valley  Drive,  Suite  100,  Reston,  VA,  20191  -­‐  (703)  915-­‐4307  
  • 2.                 Monthly  Monitoring  of  Consumer  Review  Websites   Conversion  Pipeline  will  monitor  and  report  posts  from  Consumer  Review  Websites  as  they  happen.   These  websites  include:   • RipOffReport.com   • Complaints.com   • ConsumerAffairs.com   • TheSqueakyWheel.com   • ConsumerwWebWatch.org     Client  Outreach   To  increase  your  brand’s  online  reputation,  Conversion  Pipeline  will  work  directly  with  your  clients  to   post  positive  reviews  on  your  behalf.     Quarterly  Online  Press  Releases  (Content  Suppression)   • 4  online  press  release  submissions     • Online  press  saturation     Crisis  Management   Responding  in  a  timely  manner  to  a  negative  comments  posted  online  about  your  company  is  essential  in   managing  your  brand  identity.  Knowing  “what  to  say”  and  “how  to  say  it”  will  shape  public  opinion  and   protect  your  company’s  reputation.  Our  Crisis  Management  team  is  comprised  of  seasoned  veterans  that   have  over  15  years  of  experience  in  responding  to  negative  online  posts  and  comments.       Website  Content  Management   • Monthly  Blogging   • Website  Content  Refreshes   • Content  Advisory  Services     Monthly  Reports   Along  with  our  weekly  monitoring  of  your  brand’s  reputation  online,  your  team  will  be  armed  with   monthly  reports  recording  what  is  being  said  (good  or  bad)  about  your  Company  and  your  products                     &  services.    A  special  emphasis  will  be  placed  on  providing  information  from  Social  Media                               Networks  and  blogs.                   Conversion  Pipeline,  LLC  –  www.ConversionPipeline.com   12020  Sunrise  Valley  Drive,  Suite  100,  Reston,  VA,  20191  -­‐  (703)  915-­‐4307  
  • 3.             Reputation  Management  Services  starting  at  $600  per  month     You  never  want  to  lose  a  client  or  a  deal  because  of  what  a  potential  customer  reads  about  your  company   or  employees  online.  Millions  of  dollars  are  lost  each  day  because  of  false  or  misleading  search  engine   results;  whether  the  negative  information  is  from  a  competitor,  a  news  site  or  a  message  board,  the   impact  can  be  financially  devastating.     Take  a  proactive  approach  and  let  Conversion  Pipeline  protect  your  online  reputation…after  all  on  the   Internet  your  reputation  is  all  you  have  when  making  a  first  impression!               Conversion  Pipeline,  LLC  –  www.ConversionPipeline.com   12020  Sunrise  Valley  Drive,  Suite  100,  Reston,  VA,  20191  -­‐  (703)  915-­‐4307