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MPEG and the governance of materials


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Paper for the Media Archaeology and Technological Debris conference at Goldmsiths June 22, 2013

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MPEG and the governance of materials

  1. 1. MPEG and the Governance of MaterialsSean CubittMedia Archaeology and Technological Debris, Goldsmiths, 21 June 2013
  2. 2. uncompressed series of framessame series showing selected changing areasto be transmitted between keyframeskeyframe keyframeblocks / macroblocks/GoBs
  3. 3. UD shall include the following elementary components.• Attribute: specify intrinsic information of the user,e.g., first and last name, gender, and age.• Profile: specify general information of the user, e.g.,photo, height, weight, address, phone number, e-mail ad-dress, and fax number.• Status: specify user’s current status, e.g., emotion,blood pressure, heart rate.• Activity: specify activities that the user is participatingin online or offline.• Interest: specify interests of the user within a socialcommunity.• History: specify User’s History, e.g., records of useractivities in communities or schools.• Content Usage: specify content that the user has con-sumed or prefered by interacting with the application.• Certificate: specify certificates of the user.• Communication: specify communication modality ofthe user.• Device: specify devices of the user.• Preference: specify preferences of the user.• Social Network Activity: specify user’s social activitiesonline or offline networks.• User Asset: specify social assets of the user, e.g., cred-its, assets, and authority.• Actions: specific current actions performed by theuser .• Emotion: specify user’s emotion.INTERNATIONAL ORGANISATION FOR STANDARDISATIONORGANISATION INTERNATIONALE DE NORMALISATIONISO/IEC JTC1/SC29/WG11CODING OF MOVING PICTURES AND AUDIOISO/IEC JTC1/SC29/WG11/ N13425January 2013, Geneva, CHTitle: Draft Requirements on MPEG User Description
  4. 4. 2.3 Response to User’s EmotionWe need to recognize a user’s emotion to helpthe user to get what he needs or wants. Thedevice analyzes the user’s current emotionwith UD and recommends a preferable con-tent like music, sports, karaoke, or movie.1. Saying to smartphone “I’m so bored.Can you help me?”2. The smartphone analyzes the voice mes-sage for identifying the user’s emotion and in-tention. Based on that information, the smart-phone attaches this information to the existingUD and sends it to the server.3. The server analyzes the UD and matchesit with its database, while recommendingJAZZ to the user.4. The user is satisfied with the recommen-dation.INTERNATIONAL ORGANISATION FOR STANDARDISATIONORGANISATION INTERNATIONALE DE NORMALISATIONISO/IEC JTC1/SC29/WG11CODING OF MOVING PICTURES AND AUDIOISO/IEC JTC1/SC29/WG11 N13223October 2012, Shanghai, CNDraft Use Cases for MPEG User Description (Ver. 4.0)
  5. 5. Professor Dr.-Ing. Jörg Eberspächer, Chairman of the Board ofTrustees, Technical University MunichDr.-Ing. Werner Mohr, subst. Chair of the Board of Trustees, Headof Research Alliances, Nokia Siemens Networks GmbH und Co. KGDr. Andreas Bereczky, Zweites Deutsches FernsehenDr. Rainer Fechner, Member of the board, Alcatel-LucentDeutschland AGMinisterialdirigent Dr. Andreas Goerdeler, Federal Ministery ofEconomics and TechnologyProfessor Dr.-Ing. Josef Hausner, Divison Vice President, Intel Mo-bile Communcations GmbHMarco Junk, BITKOM, Federal Association for Information Tech-nology, Telecommunications and New MediaProfessor Franz Kraus, CEO, ARRI AGRegierungsdirektor Dr. Ulf Lange, Federal Ministry of Educationand ResearchSenatsrat Bernd Lietzau, Public Administration of Economics,Technology and Research, BerlinWolfgang Lohmann, CEO, ITCCON GmbHDr. Michael Meyer, Head Clinical Products, Siemens AG, Health-care SectorProfessor Dr.-Ing. Klaus Petermann, Technical University BerlinProfessor Dr. Bernhard Preim, Otto-von-Guericke UniversityMagdeburgProfessor Dr. Ralf Reulke, Humboldt-Universität BerlinMinisterialrat Dr. Hans Schroeder, Ministry for Science and Cultureof Lower SaxonyDr. Detlef Teichner, Member of Board, Loewe AGDr. Fiona Williams, Research Director, Ericsson GmbH, Eurolab R& DDr. Christian Winkler, Global Technology Field Leader, SIEMENSAG Corporate TechnologyMembers of the Board of Trustees,Fraunhofer Heinrich Hertz Institute
  6. 6. Apple Inc.DAEWOOCisco Systems Canada Co. Cisco Technology, Inc.Dolby Laboratories Licensing Corporation Electronics and Telecommunications Research InstituteFrance Télécom, société anonymeFraunhofer-Gesellschaft zur Förderung der angewand ten Forschung e.V.Fujitsu Limited Hewlett-Packard Company Hitachi, Ltd.JVC Kenwood Corporation Koninklijke Philips Electronics N.V. LG Electronics Inc.Microsoft CorporationMitsubishi Electric Corporation NTT docomo Nippon Telegraph and Telephone CorporationPanasonic Corporation Polycom, Inc. Robert Bosch GmbHSamsung Electronics Co., Ltd.Sedna Patent Services, LLCSharp CorporationSiemens AGSony CorporationTelefonaktiebolaget LM EricssonThe Trustees of Columbia University in the City of New YorkToshiba Corporation Vidyo, Inc.ZTE CorporationMPEG-LA Patent holders
  7. 7. The main objectives of Green MPEG are:· Efficient multimedia processing and transport: The standard willenable building interoperable solutions for energy-efficient con-sumption of media in this context.· Enable efficient media encoding based on the energy resources ofthe encoder or the feedback from the receiver.· Enable efficient media decoding and presentation.ISO/IEC JTC1/SC29/WG11 N13468 April 2013
  8. 8. Top-rated TV shows, UK, 2011
  9. 9. Cottam Power Station, NottinghamshirePhoto: Ian Hay