Chef ammafinal

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Chef ammafinal

  1. 1. Hearty home meals for hungry travelers
  2. 2. Annually 310 million travelers reserve seats in Indian Rails What people miss in the railway food? 16.00% 12.00% 16.00% Most unhappy with the food served in Indian Railways & Stations Hot food 56.00% Variety Healthy food Affordable food
  3. 3. Solution: • Online food ordering & fulfillment – Connects reserved passengers with hearty home meals – Pre-screened Home Chefs cluster – Managed end-to-end delivery • Value Prop : – Individually prepared (Hearty, Homely) – Hygienically Packed (Clean, Freshness) – Delivered to Train (On Time, To Seat)
  4. 4. Traveler places order Gives PNR/ Train number Place Order Makes online payment Chef Amma & city coordinator receive order Chef amma prepares food Designated coordinator visits amma for pick ups, as per train arrival time Coordinator delivers food direct to coach Pick & Pack food packet Find consumer at coach & delivers the pack Customer leaves feedback for Chef Amma Leaves feedback for amma to appreciate or for improve the food for next time
  5. 5. Business Model • • • • Price Points – Rs. 100 & Rs. 150 Amma Share – 50% (paid monthly) Delivery + Coordination cost – 15% Gross Margin – 35%
  6. 6. Go to Market Strategy BETA (3 months) Chef Amma Fulfillment at 3 stations: •Allahbad •Lucknow •Itarsi Hungry Travellers •Friends & WOM PHASE 1 (9 months) Chef Amma •20 Cities Hungry Travellers •Friends & WOM •Agents •Online Advertising (Ixigo, IRCTC)
  7. 7. Achievements • • • • Surveyed 25 travelers Signed up 5 ‘Chef Ammas’ Spoke to IRCTC vendors Competitive Analysis Completed (Travel Khana) • Mobile App • One city ready to go
  8. 8. Travel Khana – doing great work and partially solving the problem Variety Healthy / Quality Food Affordable Food Order Fulfillment
  9. 9. Our goal is to serve a Hearty, Homely meal to 100000 Hungry Travellers On Indian Rails in One year

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